M Grill Street, Online, Social Media and Print Ad Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Online Editorial Postings and Dedicated Emailing were all utilized for the film. • Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter channels. • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising. • Street Marketing An on campus promotion for M Grill took place at USC and event marketing at Tarfest were implemented by the Campus Circle marketing team.
M Grill Ongoing Marketing Campaign Banner Advertising - 147K impressions, 509 clicks to date Sweepstakes – Page Views – 2,015, Entries – 753 Dedicated Email – 27K sent, Total Opens – 2,508 to date, Clicks – 197 Newsletter Banner Ad – Weekly, 27K emails, 330 clicks to date Social Media - CC related channels: Facebook – 6,208; Twitter - 2,775 Article – 1,602 Page Views • Stree Marketing – USC/Tarfest Print Ad (12X) - 30k circ./issue, 90k readership, 500 retail/40 schools
Total Related Page Views – 6,125 to date Total Clicks – 1,036 to date
USC Back To School Promotion Select pictures from our on campus campaign
USC Back To School Promotion Select pictures from our on campus campaign
Tarfest Promotion at LACMA Select pictures from our retail campaign
Tarfest Promotion at LACMA Select pictures from our retail campaign
Print ads in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Dedicated Email Delivered – 26,725 Opened – 2,508 Clicks – 197
Restaurant Review Page Views – 1,602 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 1.6 mill. Clicks – 509 to date.
Campus Circle Newsletter M Grill banner advertising appears in our weekly email newsletter during the course of our marketing campaign. Below is a one week sample of the campaign.
Week 3 Emails – 26,725 Opens – 3,400 Rest Clicks – 33 Total Clicks to date 330
Sweepstakes Entries – 753 Page Views – 2,015 Demographics of Entrants Age – 41% 18 to 34, 41% 35 to 59 Gender – 54% Female Ethnicity – 45% Caucasian Status – 30% Working, 28% in College
Sweepstakes Demo. – Age
Sweepstakes Demo. – Ethnicity
Sweepstakes Demo. – Gender
Sweepstakes Demo. – Status
Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach. Campus Circle Facebook Likes: 6,208 Twitter followers: 2,775
Social Media #2