Mike Kelley @ MOCA Online Marketing, Social Media, Street Marketing and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: •
•
Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized to promote the film. Social Media Campus Circle utilized its own Social Media channels to promote the exhibit. We disseminated content through our Facebook and Twitter accounts. Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.
Print ad in our 5/22 Issue
Print ad in our 6/5 Issue
Print ad in our 6/19 Issue
Print ad in our 7/3 Issue
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Impressions – 2 Million. Clicks – 1,026
Online Content Page Views to date – 657 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Dedicated Email - LA Delivered – 23,022 Opened – 1,628 Clicks – 34
Campus Circle Newsletter Emails – 23,078 Opens – 2,311 Week Newsletter Campaign Clicks– 26
Calendar Listing Page Views – 305 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Exhibit Trailer Page Views – 186 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Photo Gallery Page Views – 104 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month