Neil Young Journeys (SPC) Street, Online, Social Media and Print Campaign DMA: Los Angeles, NYC, San Francisco, Portland Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the film. • Retail Partnership We set up a retail partnership with Amoeba Music in L.A. that included poster displays in the store, gift certificate giveaways and banner advertising in the Amoeba Music weekly email newsletter. We also set up a limited online promotion with the San Francisco Amoeba Music location. • Postering/Postcards Our street team reps layered posters and postcards in retail stores in designated areas in Los Angeles, New York, San Francisco and Portland. • Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content, sweepstakes and the Amoeba Music partnership through our Facebook and Twitter pages along with various other efforts of outreach. • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.
Neil Young Campaign Recap Banner Advertising - 372K impressions, 326 clicks Amoeba Music Newsletter – 100,000+ subscribers Amoeba Music Sweepstakes (L.A./SF) – Page Views – 2,491, Entries – 1,186 Dedicated Email – 45K+ sent, Total Opens – 5,200 to date, Total clicks – 639 Newsletter Banner Ad – 1 wk, 27K+ emails, 98 clicks Social Media - Campus Circle channels: Facebook – 52,608; Twitter- 2,665 Calendar Listing - 128 Page Views Online Editorial – 406 page views Print Ad - 30k circ., 90k readership, 500 retail/40 schools
Total Page Views – 8,225 Total Clicks – 1,063 Campaign Duration – 28 Days
Retail Promo – Amoeba Music Poster displays for the film at Amoeba Music Hollywood
Retail Promo – Amoeba Music 2 Poster displays for the film at Amoeba Music Hollywood
Online Amoeba Music Coupon Los Angeles This downloadable coupon was available on our website, through social media outreach and a dedicated email to Campus Circle members in the Los Angeles DMA.
Online Amoeba Music Coupon San Francisco This downloadable coupon was available on our website, through social media outreach and a dedicated email to Campus Circle members in the San Francisco DMA.
Amoeba Sweepstakes Los Angeles Entries – 1,044 Page Views – 2,091 Demographics of Entrants Age – 70% 35+ Gender – 54% female Ethnicity – 57% Caucasian Status – 61% Working
Amoeba Sweepstakes San Fran. Entries – 142 Page Views – 400 Demographics of Entrants Age – 78% 35+ Gender – 54% Male Ethnicity – 55% Caucasian Status – 56% Working
Amoeba Music (L.A.) Online Outreach Email Newsletter Frequency - Weekly Reaches – 100,000+ Subscribers
Amoeba Music (SF) Online Outreach Online Blog Post
Editorial on our Website Page Views – 406 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Street Marketing Los Angeles Images of postering and postcard distribution in this DMA
Street Marketing Los Angeles 2 Images of postering and postcard distribution in this DMA
Street Marketing New York Images of postering and postcard outreach in this DMA
Street Marketing New York 2 Images of postering and postcard outreach in this DMA
Street Marketing San Francisco Images of postering and postcard outreach in this DMA
Street Marketing San Francisco2 Images of postering and postcard outreach in this DMA
Street Marketing Portland Images of postering and postcard outreach in this DMA
Street Marketing Portland2 Images of postering and postcard outreach in this DMA
Print ads in Campus Circle No. of issues ad ran in – 2 Ad size - Full page 4C Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 372K. Clicks – 326.
Dedicated Email Delivered – 45,000 Opened – 5,200 Clicks – 639
Campus Circle Newsletter Emails – 27.7K Opens – 3,170 Clicks – 98 Newsletters – 2X
Calendar Listing Page Views – 128 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Movie Trailer Page Page Views – 235 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach. Campus Circle Facebook Likes: 6,151 Twitter followers: 2,665 To the right – Mountain High Facebook Post – 46,457 likes
Social Media Post samples