Odysseo By Cavalia Online Marketing DMA: Los Angeles/Orange County Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 5.
This report recaps our marketing efforts for ODYSSEO BY CAVALIA. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA/OC. Social Media/Publicity Outreach – Post on FB (10.6K+ likes)/Twitter (19K+) Sweepstakes – Pages hosted on campuscircle.com Ads in the digital edition of Campus Circle
The campaign had 10,493 page views and 4,008 clicks (1,331 are bitly clicks).
Ad #1
Ad #2
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. 3.5 million impressions, 2,012 clicks.
Dedicated Email #1 Delivered (LA) – 20K+ Opened – 1,780 Clicks – 252
Dedicated Email #2 Delivered (LA) – 20K+ Opened – 2,032 Clicks – 291
Dedicated Email #3 Delivered (LA) – 20K+ Opened – 1,464 Clicks – 73
Dedicated Email #4 Delivered (LA) – 20K+ Opened – 1,138 Clicks – 49
Original Content Page Views – 3,013
Publicity/Social Media
Publicity/Social Media
Social Media Twitter Ex.
Facebook Ex.
Sweepstakes Page Views– 1,066 Entries – 354 SM Interactions - 23
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status