Pacific Rim

PACIFIC RIM Online Marketing, Retail Partnership, Social Media and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the film.

• Social Media Campus Circle utilized its own Social Media channels to promote the event.

We disseminated content through our Facebook and Twitter pages along with partner social media communities.

• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.

• Retail Partnership – Campus Circle set up a retail partnership to help promote the release of the film.

Pacific Rim Campaign Recap Banner Ad – 420K imp., 282 clicks • Trailer - 139 page views Dedicated Email– 24,846 sent, Opens – 3,079, Clicks – 650 Newsletter Banner Ad #1 – 24,860 emails, 2,990 page views, 55 clicks Screening Pages (LA/OC) - 1,806 page views Sweepstakes – 3,808 pg views, 1,465 entries Social Media - CC related channels: Facebook – 6,437 Twitter- 3,000 Online Content – 629 page views • Online Cal LA/OC - 178 page views Print Ad (1X) - 30k circ./issue, 90k readership, 500 retail/40 schools

Pacific Rim Related Page Views 12,629 Total Clicks – 987

Giant Robot Retail Promotion 2 locations in Little Tokyo Annex (Sawtelle Ave.)

Giant Robot Retail Promotion 2 locations in Little Tokyo Annex (Sawtelle Ave.)

Social Media Posts #1 Facebook – 6,437 likes Twitter – 3,000 followers

Social Media Posts #2 Facebook – 6,437 likes Twitter – 3,000 followers

Social Media Posts #3 Facebook – 6,437 likes Twitter – 3,000 followers

Print ad in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 420,000. Clicks – 282.

Dedicated Email Delivered – 24,846 Opened – 3,079 Clicks – 650

Online Content Article Posted on 7/09 Page Views – 629 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Campus Circle Newsletter Emails – 24,860 Opens – 2,990 Total PR Clicks – 55

Online Calendar Post #1 Page Views – 98 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Online Calendar Post #2 Page Views – 80 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Pacific Rim Trailer Page Views – 139 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Screening Page - LA Page Views – 1,015 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Screening Page – OC Page Views – 791 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Sweepstakes Page Views – 3,808 Entries – 1,465 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Sweepstakes - Age

Sweepstakes - Ethnicity

Sweepstakes - Gender

Sweepstakes - Status