PAID DUES FESTIVAL / GUERILLA UNION MARKETING Online, Street and Print Campaign DMA: Los Angeles Project Manager: Jon Bookatz jon.bookatz@campuscircle.net
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
Overview of Campaign •
Campus Circle promoted the 2011 PAID DUES FESTIVAL in San Bernardino by doing the following:
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Utilizing Campus Circle’s online/print/editorial assets Street Marketing Film Screenings Online Sweepstakes Dedicated HTML email
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Event Marketing Campus Circle hand to hand distributed PAID DUES flyers at two different movie screenings we hosted in Hollywood. These screenings are a perfect venue to reach our audience and prime demo for Traces.
Print Advertising Placements •
Campus Circle placed print ads in our publication for two weeks - Los Angeles DMA. These placements included:
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Full page / full color ad Full page / full color ad
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Circulation: 30,000 Readership: 90,000
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Distribution: Retail outlets and schools in Los Angeles
Full page / Full color ad March 16 issue of Campus Circle • Campus Circle printed one Full page four color ad in our publication for the month of March. • Campus Circle is distributed to 40 schools and 800 retail outlets in the Los Angeles DMA. • 88% of the readership of the publication is 18 to 34. • The value of all the print ads was $4,560.00.
Full page/Full color ad March 23 issue of Campus Circle • Campus Circle printed one Full page /Full color ad in our publication for the month of March. • Campus Circle is distributed to 40 schools and 800 retail outlets in the Los Angeles DMA. • 88% of the readership of the publication is 18 to 34. • The value of all the print ads was $4,560.00.
Campus Circle - Dedicated Email •
Campus Circle sent out a dedicated HTML email to promote PAID DUES.
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The stats for the email were as follows:
Emails sent: 31,333 Clicks: 3,387 •
Value = $1,310.00
Campus Circle - Banner Advertising Banner advertising for PAID DUES appeared on our website, campuscircle.com. Our monthly traffic averages over 515,000 page views and 75,000 unique visitors. The PAID DUES banners had a total 248,835 impressions for two weeks. The value of the banner ads was $2,400.00.
Campus Circle - Newsletter Ads •
Banner advertising for PAID DUES appeared in our weekly email newsletter for two weeks. The Campus Circle weekly email newsletter reaches 31,000+ members per week in the greater Los Angeles area. The total value of the banner ads over two weeks was $1,400.00.
Campus Circle - Print Editorial •
Print Editorial “Frequency”
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An article for PAID DUES appeared in the March 30 issue of Campus Circle.
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Campus Circle is a weekly alternative newspaper distributed to 40 schools and over 800 retail outlets in the greater Los Angeles area. In its 20th year, Campus Circle covers film, music, events and L.A. culture.
Campus Circle - Calendar Listing •
A listing for PAID DUES appeared on our website in our calendar section.
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To date, the calendar listing has been viewed 259 times.
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Campus Circle website traffic averages: 5 million hits/month
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515,000 page views/month
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75,000 unique visitors/month
Campus Circle - Social Media •
Campus Circle posted the PAID DUES Festival on our Social Media pages to promote the production and get responses.
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The value of the Social Media outreach was $1,000.00.
Campus Circle - Event Marketing Campus Circle hand to hand distributed PAID DUES flyers at additional film screening events that were appropriate for the production. These events included the films: Insidious & Sucker Punch. Here are some pictures from those events.
Campus Circle Sweepstakes •
An online sweepstakes was hosted on campuscircle.com for one month.
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Four pairs of tickets were given to lucky readers of Campus Circle.
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The sweepstakes page also featured a video promoting PAID DUES.