Papaya King Report

Papaya King Online Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Overview of Campaign •

Campus Circle worked with Allied Live on promoting the grand opening of Papaya King in Los Angeles. In order to bring awareness to Campus Circle members about the grand opening, we did the following:

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Dedicated Email Campus Circle launched a dedicated HTML email for Papaya King to our members in the Los Angeles DMA. Banner Advertising - Hosted on our website, Campuscircle.com. We roadblocked banner ads for Papaya King on 95% of our website.

Newsletter Advertising - We also roadblocked our weekly HTML email newsletter with Papaya King banner ads.

Editorial - Campus Circle wrote an article about Papaya King which appeared in our newspaper and on our website.

Social Media - Campus Circle disseminated the Papaya King article through our social media channels including facebook and Twitter.

Stats & values can be found throughout this report.

Campaign Duration: 14 days

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Campaign Stats for Campus Circle’s outreach • • • • • •

Dedicated Email Emails Sent - 32,050; Opens - 4,706; Clicks - 358 Banner Advertising Impressions - 627,600; Clicks - 593 Newsletter Advertising - 2 weeks Total Emails - 64,100; Page Views - 7,224 Editorial - Page views - 1,006 Social Media Twitter Followers - 2,275; Facebook - 5,982 Likes Campaign Duration: 14 days Total Impressions - 627,600; Total Emails - 96,150; Total Page Views - 1,006; Total Clicks - 951

Dedicated Email •

Campus Circle sent out a dedicated email to promote the grand opening of Papaya King in Los Angeles.

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The stats for the email were as follows:

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Emails sent: 32,050 Opens: 4,706 (15%) Clicks: 358 (1%)

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Value = $1,432.00

Banner Advertising •

Banner advertising for Papaya King appeared on our website, campuscircle.com. The banner ads ran throughout 95% of the site. Our monthly traffic currently averages 500,000 page views and 80,000 unique visitors. The banner ads had a combined 627,600 impressions and 593 clicks. The value of the banner ads was $9,414.00

Newsletter Advertising •

Banner advertising for Papaya King appeared in our weekly email newsletter for two weeks.

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The Campus Circle weekly email newsletter reaches 32,050 members per week in the greater Los Angeles area.

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The banner ads had a combined, 7,224 page views over 2 weeks

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The total value of the banner ad for two weeks was $1,200.00.

Campus Circle - Social Media #1 Campus Circle disseminated information about the grand opening of Papaya King as well as an article on the restaurant through our social media channels including facebook and twitter.

Campus Circle - Social Media #2 An example of a facebook post.

Campus Circle - Online Editorial •

An article on Papaya King appears on our website promoting the popular east coast restaurant that now is open in Los Angeles.

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Our monthly traffic currently averages 500,000 page views and 80,000 unique visitors

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The article has been viewed 1006 times to date.