RAMS (Cohen Media Group) Online Marketing/Mobile/Social Media/Street DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign
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This report recaps our marketing efforts for RAMS. Our outreach included the following: Banner Advertising – Hosted on senior dating websites and campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA Sweepstakes – hosted on campuscircle.com Street Marketing – Postering and flyering in the L.A. area
The campaign has 1,009 clicks (includes 457 bitly clicks), 2,472+ content related page to date.
Street Marketing – LA1
Street Marketing – LA2
Street Marketing – LA3
Street Marketing – LA4
Street Marketing – LA5
Street Marketing – LA6
Banner Advertising LIFE AFTER 50, OURTIME.COM, SENIORPEOPLEMEET.COM
Banner Advertising LIFE AFTER 50, OURTIME.COM, SENIORPEOPLEMEET.COM
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Impressions to date – 215K+. Clicks – 250
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Banner Advertising Stats
Dedicated Email #1 Delivered (LA) – 20K+ Opened – 1,811 Clicks – 151 National Email – 90,000
Digital ad for the film
Original Content Page Views– 109
Sweepstakes Page #1 - LA Page Views– 552 Entries – 335 to date
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status