Ringling Bros: Circus Xtreme

Ringling Bros & BARNUM & BAILEY: Circus Xtreme Online Marketing/Print DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign 1.

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This report recaps our marketing efforts for RINGLING BROS AND BARNUM & BAILEY: CIRCUS EXTREME. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Email – To CC members in LA database Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release Sweepstakes – Pages hosted on campuscircle.com Ad Campaign – In Campus Circle print and digital

The campaign had 967 clicks (includes 362 bitly clicks), 2,948 content related page views.

Ad Example

Ad Example #2

Content – Digital Issue

Original Content Page Views – 320 Website Traffic 733,000/month Unique Visitors – 466,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 960K. Clicks – 284

Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Dedicated Email Delivered – 20K+ Opened – 1,665 Clicks - 285

Campus Circle Newsletter Emails – 20K+ Opens – 1,880 Weekly Newsletter Campaign Clicks– 36

Calendar Listing Page Views – 147 Website Traffic 733,000/month Unique Visitors – 466,000/month

Event Trailer Page Views – 101 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Sweepstakes Page (L.A.) Page Views– 715 Entries – 298 SM Interactions - 9 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status