The Salt of the Earth (Sony Pictures Classics) Online Marketing/Social Media DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 5. 6. 7.
This report recaps our marketing efforts for THE SALT OF THE EARTH. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA and a national email Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (28K+) Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release Sweepstakes – Pages hosted on campuscircle.com Print Ad Campaign – In Campus Circle Retail Promotion – With Samy’s Camera. The largest camera story in Los Angeles that is centrally located to multiple indie film screening theatres.
The campaign has 3,181 clicks (includes 2,616 bitly clicks), 10,743 content related page views and 248 social media interactions to date. The total reach for the Facebook campaign was 22,536.
Print Ad Example
Retail Promotion – Samy’s Camera #1
Retail Promotion – Samy’s Camera #2
Retail Promotion – Samy’s Camera #3
Retail Promotion – Samy’s Camera #4
Retail Promotion – Samy’s Camera #5
Retail Promotion – Samy’s Camera #6
Original Content Page Views – 529 Social Media Interactions - 121 Website Traffic 733,000/month Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 512K+ to date. Clicks – 144
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Dedicated Email Delivered – 21K+ Opened – 1,800 Clicks - 286
Campus Circle Newsletter Emails – 21,458 Opens – 1,775 Weekly Newsletter Campaign Clicks– 22
Calendar Listing Page Views – 42 Website Traffic 733,000/month Unique Visitors – 466,000/month
Film Trailer Page Views – 244 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Social Media #1
Social Media #2
Sweepstakes Page (LA) Page Views– 872 Entries – 425 to date SM Interactions - 6 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status
Sweepstakes Page (National) Page Views– 2,300 Entries – 911 to date SM Interactions - 28 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status