SAMSUNG COLLEGE TOUR Online Marketing/Print/Social Media/Mobile DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our marketing efforts for the SAMSUNG TMOBILE TIME OUT. The tour took place at OSU ,GEORGETOWN, UCLA, RUTGERS, UNIVERSITY OF PENNSYLVANIA, UNIVERSITY OF ARIZONA, UC BERKELEY, UNIVERSITY OF MIAMI, UNIVERSITY OF WASHINGTON and the UNIVERSITY OF KANSAS. The campaign included elements of some or all of the following marketing outreach: 1. 2. 3. 4. 5.
Banner Advertising Dedicated Emailing Social Media Outreach Print Advertising Newsletter
CAMPAIGN STATS 1. 2. 3. 4. 5. 6. 7. 8. 9.
Total Circulation of Newspapers – 100,500 Total Newspaper Readership – 323,000 Total Banner Impressions – 397,000 Total Banner Clicks - 740 Total Number of Emails Sent – 64,000 Total Number of Emails Opened – 10,880 Total Mobile Sessions – 4,650 Total Push Notifications – 5,840 Social Media Reach – Twitter (40,000), FB (33,000)
University of Arizona Print ad – Daily Wildcat – 12/5
University of Arizona Print ad – Daily Wildcat – 12/8
University of Arizona Website Banner Ads
University of Arizona Banner/Mobile Stats Report Inputs: Start Date: End Date: Advertisers Selected:
2014-12-01 2014-12-15 CampusCircle
Report Data:
DailyWildcat.com
Publisher Name
Advertiser Name
Date Total Impressions (America/Los_Angel Delivered es)
University of Arizona Pub
CampusCircle
2014-12-03
1,042
0
0.000000
University of Arizona Pub
CampusCircle
2014-12-04
6,574
2
0.030422
University of Arizona Pub
CampusCircle
2014-12-05
8,268
1
0.012094
University of Arizona Pub
CampusCircle
2014-12-06
7,855
4
0.050922
University of Arizona Pub
CampusCircle
2014-12-07
6,287
4
0.063623
University of Arizona Pub
CampusCircle
2014-12-08
6,039
2
0.033118
University of Arizona Pub
CampusCircle
2014-12-09
4,720
4
0.084745
University of Arizona Pub
CampusCircle
2014-12-10
2,240
0
0.000000
43,025
17
0.039512
Report Data:
DW Mobile App
Publisher Name
Advertiser Name
Date Average Active (America/Los_Angel Users/Day es)
University of Arizona Pub
CampusCircle
2014-12-03 -- 2014-12-10
Clicks Generated CTR
Total Sessions
101
1,009
Median Clicks Session Generated Length 1.74 min
5
University of Arizona Social Media
University of AZ
Daily Wildcat Mobile Ad Unit
University of Arizona Dedicated Email – CC Database (1,712 subscribers)
7
dailybruin.com/ae | a&e | Monday, December 8, 2014 | DAILY BRUIN
Q&A
C O U R T E SY O F
W E I KO L I N
UCLA alumnus and screenwriting professor Weiko Lin will screen his Taiwanese film, “100 Days,” at the Laemmle Playhouse 7 in Pasadena on Friday as part of the film’s debut release in the United States.
100 DAYS from page 1 DB : Is the play that much more Americanized? WL: Definitely. Actually, in the play the character’s not Asian. The play is about an American college circuit comic. His mom passes away, but is Buddhist. Then you bring in the (Jewish) childhood sweetheart, who’s estranged. The movie version is a foreign film with romance and drama. It has a different cultural aspect to it. It’s a PG movie, versus the play, which is a total NC-17 production.
UCLA Print ad Daily Bruin – 12/8
DB : T he tow n you use i n the film you refer to as “North Island.” Is it an actual island? WL: It’s a town on an island called Matsu. That’s a really cool island. It’s one hour away from mainland China by boat, but 10 hours from Taiwan. During the Cold War, the island was a military base. A lot of (veterans) who saw the movie, their first loves were these girls from Matsu Island. They were
ACROSS THE POND from page 6 trap sound. Yet, instead of sounding aggressive and wild, the drop on “Raptor” sounds happy, glistening with electronic sound effects that lighten the song rather than weigh it down. The popularity of electronic
in tears because that was such a hard, scary time. We didn’t know much about this history going in, but learning where you came from, knowing where you came from, it’s cool to see that part of history. DB: Like the characters in the film, did you have to deal with being stuck on the island sometimes? WL: It was like life imitates art. After we wrapped, we couldn’t leave for two days because a typhoon came. Planes canceled; ships canceled. It was cool because everyone just chilled out. The crew went fishing; we had barbecues. Most of the time when you wrap everyone goes their own way. But here, everyone’s taking life very slowly. DB: Did you go fishing with them? WL: Oh no, I don’t fish, but I ate the fish the crew caught. And drinking is a big part of it too – we had to get the gods’ permission to see if we could film there. We have to offer them alcohol and drink with the chief. music and its ability to be shared across continents through the Internet have allowed underground electronic genres like trap and dubstep to expand from niche, cult followings into a worldwide phenomenon. With this, I sign off for the quarter. I hope that “Across the Pond” piqued an interest in British music, but more so urged readers to go out and explore the music scene in Los Angeles, as I did this
DB: Like in a big ceremony? WL: Yeah. We respected that – we’re coming to shoot a movie. We’re not the most important thing in their daily lives. We went through the whole process. You have to drink a lot. In the movie, they drink alcohol out of a bowl. There are no cups. This is white, rice wine – very strong. DB: What else do you hope to work on down the line? WL: As we keep going, and it might be premature, but my idea one day is: You have “100 Days” for the Chinese culture, the remake – an Americanized version about Hawaii – and then an independent one based on the play: two talking heads, the “Before Sunset” hardcore raw version. That’s my dream. I know it’s long, but I feel like it’s cool because there are three different concepts. I love this story. I’m very close to it, and if I feel if there’s enough passion for it, it’d be cool to see a trilogy. Compiled by Sebastian Torrelio, Daily Bruin senior staff.
C O U R T E SY O F
W E I KO L I N
Weiko Lin’s story “100 Days” is about a male protagonist who must find a wife in 100 days to save his mother’s soul. The original play has been adapted as a motion picture and has been written into a graphic novel.
quarter. We are in the heart of the music industry, and the array of talent that passes through here – from Johnny Marr to FKA twigs, from Massive Attack to SBTRKT – is staggering. We are lucky to be studying in Los Angeles, and I hope that “Across the Pond” challenged you to go out and explore what music the city has to offer. Email Rampuria at irampuria@media.ucla.edu.
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UCLA Website Banner Ads – Daily Bruin
UCLA Website Banner Ads – Bruin Walk
UCLA
Test Bank App Banner Ads - #1
UCLA
Test Bank App Banner Ads - #2
UCLA
Test Bank App Banner Ads - #3
UCLA Website Banner Ad Stats #1
UCLA Website Banner Ad Stats #2
UCLA Mobile Banner Ad Stats #2
UCLA Dedicated Email – CC Database (33,062 subscribers)
University of Kansas Print ad – Daily Kansan – 12/8
University of Kansas Website Banner Ads
University of Kansas Banner Stats
University of Kansas Social Media
University of Kansas Dedicated Email – CC Database (885 subscribers)
UC, Berkeley Print ad – The Daily Californian– 12/1
UC, Berkeley Website Banner Ads #1
UC, Berkeley Website Banner Ads #2
UC, Berkeley Website Banner Ads #3
UC, Berkeley Banner Stats
UC, Berkeley Dedicated Email – CC Database (5,270 subscribers)
Rutgers University Print ad – Daily Targum– 12/8
Rutgers University Website Banner Ads #1
Rutgers University Website Banner Ads #2
Rutgers University Website Banner Ads #3
Rutgers University Dedicated Email – CC Database (2,414 subscribers)
University of Washington Print ad
University of Washington Website Banner Ads #1
University of Washington Website Banner Ads #2
Banner Stats – Univ. of Wash.
University of Washington Dedicated Email – CC Database (3,339 subscribers)
University of Miami Print ad #1 - Miami Hurricane – 12/4
University of Miami Print ad #2 – Miami Hurricane – 12/8
University of Miami Website Banner Ads #1
University of Miami Website Banner Ads #2
University of Miami Dedicated Email – CC Database (5,367 subscribers)
Ohio State University Print ad – The Lantern – 12/1
Ohio State University Newsletter Banner Ad
Ohio State University Dedicated Email – CC Database (3,504 subscribers)
University of Pennsylvania Print ad – Daily Pennsylvanian – 12/9
University of Pennsylvania Website Banner Ads
University of Pennsylvania Banner Stats #1 Advertiser Campus Circle (leaderboard) Date/Time generated December 15, 2014 11:03:37 AM EST Date range Dec 3, 2014 - Dec 10, 2014 Date
Ad server impressions 12/3/14 12/4/14 12/5/14 12/6/14 12/7/14 12/8/14 12/9/14 12/10/14
2,069 1,924 1,993 1,705 1,530 1,099 1,225 461 12,006
Advertiser Date/Time generated Date range
Campus Circle (medium rectangle) December 15, 2014 11:04:21 AM EST Dec 3, 2014 - Dec 10, 2014
Date
Ad server impressions 12/3/14 12/4/14 12/5/14 12/6/14 12/7/14 12/8/14 12/9/14 12/10/14
2,128 1,915 1,927 1,714 1,530 1,132 1,235 352
TOTAL
11,933
Ad server clicks Ad server CTR 1 0.05% 3 0.16% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% 4
0.03%
Ad server clicks Ad server CTR 0 0.00% 1 0.05% 0 0.00% 0 0.00% 1 0.07% 0 0.00% 0 0.00% 0 0.00% 2
0.02%
University of Pennsylvania Dedicated Email – CC Database (4,120 subscribers)
Georgetown Website Banner Ads #1
Georgetown Blog Post
Georgetown Banner Stats
Georgetown Dedicated Email – CC Database (4,049 subscribers)
Bitly Tracking Link For all banner Ads/Emails/Mobile/Newsletters/Blog Posts
Bitly Tracking Link For all banner Ads/Emails/Mobile/Newsletters/Blog Posts