Samsung LEVEL With U

Samsung LEVEL With U Online Marketing/Social Media/Print Advertising/Street/Publicity School: University of Kansas, UNLV Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign This report recaps our marketing efforts to promote the SAMSUNG LEVEL WITH U campaign at University of Kansas (KU) and UNLV. Our outreach included the following: 1. PRINT AD CAMPAIGN IN THE COLLEGE NEWSPAPER (1) - KU Total Enrollment – 28,000; Publication Circulation – 35,000 2. COLLEGE NEWSPAPER WEB CAMPAIGN - KU Impressions – 50,000, Total Clicks – 88 3. GOOGLE DISPLAY NETWORK CAMPAIGN – Mobile/Desktop Impressions – 1,306,396; Total clicks – 2,007 4. SOCIAL MEDIA CAMPAIGN – FB/Instagram, Twitter Impressions – 493,000; Total Clicks – 4,692 5. POSTERING/FLYERING 6. PUBLICITY

RSVP Page – KU ku.eventfarm.com

RSVP Page – UNLV ku.eventfarm.com

Print Ad – University of Kansas Daily Kansan

Banner Ad – Kansan.com

Google Display Banner Ads

Google Display Banner Stats

Facebook/Instagram Campaign - KU

Facebook Campaign - UNLV

Facebook Campaign Stats

Twitter - KU

Twitter - UNLV

Postering examples – KU

Postering examples – UNLV

Flyer Distribution – KU

Publicity examples #1 - KU

Publicity examples #2 - KU

Publicity examples #1 - UNLV

Publicity examples #2 - UNLV