Samsung Grad Campaign

Samsung Grad Campaign Online Marketing/Social Media/Email/Print Advertising DMA: Los Angeles, Chicago, San Francisco, Seattle Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign This report recaps our marketing efforts to promote SAMSUNG GRAD PROGRAM. Our outreach included the following: 1. PRINT AD CAMPAIGN IN COLLEGE NEWSPAPER (4) Total Enrollment – 125,600; Circulation – 35,000 2. COLLEGE NEWSPAPER WEB CAMPAIGN 7 College Newspaper Websites – Total Clicks - 998 3. FACEBOOK CAMPAIGN – Reach – 515,197; Total Clicks – 12,511 4. GOOGLE DISPLAY NETWORK CAMPAIGN – Impressions – 7,902,445; Total clicks – 15,559 5. DEDICATED EMAIL - To LA, Chicago, Seattle and SF DMA Opens – 117,191; Total Clicks – 15,913

The campaign has 45,111 clicks to date.

Print Ad – Northwestern Enrollment – 21,600

Pub Circ.- 5,000

Print Ad – Stanford Enrollment – 16,000

Pub Circ.- 8,000

Print Ad – UCLA Enrollment – 42,000 Pub Circ.- 12,000

Print Ad – Univ. of Washington Enrollment – 46,000

Pub Circ.- 10,000

Banner Ad – Chicago Maroon

Banner Ad – Daily NW

Banner Ad – Univ of Wash.

Banner Ad – Seattle Univ.

Banner Ad – Stanford

Banner Ad – Stanford #2

Banner Ad – UCLA #1

Banner Ad – UCLA #2

Banner Ad – UCLA #3

Banner Ad Stats Coll News Websites - 998 Clicks

Google Display Network (Desktop) An example of bannerr ads appearing on campuscircle.com

Google Display Network (Mobile) Example of banners ads appearing in the campuscircle.com mobile website

Google Display Network An example of banners ads in the Campus Circle newsletter.

Google Display Banner Stats

Facebook Campaign #1

Facebook Campaign #2

Facebook Campaign Stats

Email Campaign

Email Campaign Seattle Desktop/Mobile Banner ads appearing in the Campus Circle Content feed and article pages.

Email Campaign Los Angeles Desktop/Mobile Banner ads appearing in the Campus Circle Content feed and article pages.

Email Campaign Chicago Desktop/Mobile Banner ads appearing in the Campus Circle Content feed and article pages.

Email Campaign San Fran Desktop/Mobile Banner ads appearing in the Campus Circle Content feed and article pages.