Saving Lincoln Recap Report

Saving Lincoln Street, Online, Social Media and Print Ad Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Online Editorial Postings and Dedicated Emailing were all utilized for the film.

• Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter channels • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.

• Street Marketing Hand to hand distribution of issues of Campus Circle featuring advertising for the film on the cover took place at USC.

Saving Lincoln Campaign Recap Banner Advertising - 169K impressions, 167 clicks Issuu Social Media Website - Page Views - 2,219 to date Sweepstakes – Page Views – 330; Entries – 105 Dedicated Email – 25.8K sent, Total Opens – 2,809 to date, Clicks – 328 Newsletter Banner Ad – 25.8K+ emails, Page Views - 2,081; 26 clicks Social Media - CC related channels: Facebook – 6,1276; Twitter - 2,870 Film Content - 615 Page Views • Film Trailer - 177 page views Calendar - 204 page views Print Ad (1X) - 30k circ./issue, 90k readership, 500 retail/40 schools

Total Film Related Page Views – 6,354 Total Clicks – 521

Cover of Campus Circle An ad for Saving Lincoln was featured on the cover of Campus Circle for two weeks.

Circulation – 30,000 Readership – 90,000 Distribution – 500 Retail Outlets and Schools

Street Distribution of Publication Select pictures from our distribution route

Street Distribution of Publication Select pictures from our distribution route

Campus Circle on Issuu Issuu is a social media website for publications.

Total Page views in 10 days – 2,219

Film Content Page Views – 615 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 169K. Clicks – 167.

Dedicated Email Delivered – 25,843 Opened – 2,809 Clicks – 328

Campus Circle Newsletter Emails – 25,865 Opens – 2,081 Total Clicks - 566 Total Film Clicks – 26

Online Calendar Page Views – 204 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Movie Trailer Page Page Views – 177 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Film Ad in Campus Circle.

Circulation – 30,000 Readership – 90,000 Distribution – 500 Retail Outlets and Schools

Print Calendar Spotlight Circulation – 30,000 Readership – 90,000 Distribution – 500 Retail Outlets and Schools

Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.

Campus Circle Facebook Likes: 6,276 Twitter followers: 2,870

Social Media 2

Social Media 3

Sweepstakes Entries – 105 Page Views – 330 Demographics of Entrants Age – 31% 18 to 34, 39% 35 to 49 Gender – 52% Female Ethnicity – 49% Caucasian Status – 35% Working, 36% in College

Sweepstakes Demo. – Age

Sweepstakes Demo. – Ethnicity

Sweepstakes Demo. – Gender

Sweepstakes Demo. – Status