Shen Yun 2013 Print, Online and Social Media Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Social Media and dedicated emailing were all utilized for this event. • Campus Circle Advertising for the event appeared in Campus Circle, a free alternative newspaper in Los Angeles.
Shen Yun 2013 Campaign Recap Banner Advertising - 468K impressions, 370 clicks • Movie Trailer – 235 Pg Views Dedicated Email – 26.1K - 2,391 opens – 96 Clicks Social Media – Posts to Facebook (6,255 likes), Twitter (2,838 followers) Online Editorial – 500 Page Views • Calendar Page Views - 306 Newsletter Banner Ad – 6 wks, 26.1K+ emails, Opens – 2,770, Clicks – 82
Total Page Views – 6,202 Total Clicks – 548 Campaign Duration – 30 Days
Print Ad #1 – Campus Circle 30,000 Circulation • 90,000 Readership
Print Ad #2 – Campus Circle 30,000 Circulation • 90,000 Readership
Print Calendar – 1/17 Issue 30,000 Circulation • 90,000 Readership
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 468K. Clicks – 370.
Dedicated Email Emails – 26.1K Opens – 2,391 Shen Yun Clicks – 96 Newsletter – 1X
Campus Circle Newsletter Emails – 26.1K Opens – 2,770 Newsletter – 6X Total Shen Yun Clicks – 82
Calendar Page Page Views – 306 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Shen Yun Landing Page Page Views – 500 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Shen Yun Trailer Page Page Views – 224 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Social Media Twitter – 2,838 Facebook – 6,255 sample posts