Sunset Junction 2010

Campus Circle - Sunset Junction Campaign Print, Online & Street Marketing DMA’s: Los Angeles & Orange County Music Sales Manager: Jon Bookatz jon.bookatz@campuscircle.com

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Campus Circle Outreach ~ Print  Campus Circle printed a Full page color ad, one 1/2 page and the front cover “strip ad” in our publication for August.  Campus Circle is distributed to 40 college campuses and 800 retail outlets in the Los Angeles DMA.  88% of the Campus Circle readership is 18 - 34 yr olds.  The value of the print campaign was $7,153.75

Front Cover Strip Ad & 1/2 Page Print  Campus Circle included a strip ad on the front cover for Sunset Junction. The value of the strip ad was $1,665.00.

Campus Circle - Dedicated Email  Campus Circle sent out a dedicated HTML email to promote Sunset Junction.

This was included free of charge. 

The stats for the email were as follows:

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Emails sent: 29,624 Opens: 3,304 (9%) Clicks: 363

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Value: $1,090.00

Campus Circle - Online Contest for Sunset Junction 

Campus Circle hosted an online contest for two weeks to giveaway tickets to Sunset Junction.

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Name: Sunset Junction 2010 Type: Sweepstakes Category: Music Start Date: Friday, July 30, 2010 End Date: Monday, Aug. 16, 2010

Campus Circle - Banner Advertising 

Banner advertising for the 2010 Sunset Junction Festival appeared on our website, campuscircle.com. Our monthly traffic averages 515,000 page views and 71,000 unique visitors. The Sunset Junction banners had 325,634 impressions and 303 clicks. The value of the banner ad was $1,200.00

Campus Circle - Newsletter Banner Ads 

Banner advertising for the 2010 Sunset Junction Festival appeared in our weekly email newsletter for two weeks. The Campus Circle weekly email newsletter reaches 29,000 members per week in the greater Los Angeles area.

The value for the banner ads for two weeks was $600.00

Campus Circle - Print Editorial 

Print Editorial

 An article for “Chief” appearing at the 2010 Sunset Junction Festival appeared in the 8/18 issue of Campus Circle.  Campus Circle is a weekly alternative newspaper distributed to 40 college campuses and over 800 retail outlets in the greater Los Angeles area. In it’s 20th year, Campus Circle covers film, music, events and LA culture.

Campus Circle - Calendar Listing  A listing for the 2010 Sunset Junction appeared on our website in our calendar section.  To date, the calendar listing has been viewed 344 times. 

515,000 page views/month.

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71,000 unique visitors/month.

Campus Circle - Social Media  Campus Circle posted the 2010 Sunset Junction Festival article that appeared in our paper and online to our Social Media pages to promote the festival.  The value of the Social Media outreach was $1,000.00

Campus Circle - Event Marketing Campus Circle hand to hand distributed issues of the publication which featured Sunset Junction on the cover and inside with a 1/2 page ad. The event was the advanced film screening of Scott Pilgrim vs. The World. Here are pictures from the event.