Still Alice (Sony Pictures Classics) Online Marketing/Social Media DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 5. 6.
This report recaps our marketing efforts for STILL ALICE. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release Sweepstakes/Screening – Pages hosted on campuscircle.com Street Marketing – Flyer distribution at multiple retail drops in LA
The campaign has 1,353 clicks (includes 968 bitly clicks), 4,435 content related page views and 153 social media interactions to date.
Original Content Page Views– 511 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month Social Media Interactions - 105
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 606K+. Clicks – 476
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Banner Ad Tracking
Dedicated Email Delivered – 21K+ Opened – 1,873 Clicks - 228
Campus Circle Newsletter #1 Emails – 21,842 Opens – 1,859 Weekly Newsletter Campaign Clicks– 25
Calendar Listing Page Views – 112 Website Traffic 733,000/month Unique Visitors – 466,000/month
Film Trailer Page Views – 80 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month Social Media Interactions - 2
Social Media 1 FB Boost Reach – 32,000 Social Media Interactions – 114
Social Media #2
Social Media #3
Social Media #4
Social Media #5
Social Media #6
Sweepstakes Page Page Views– 1,409 Entries – 737 to date SM Interactions - 37 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status