Henson Alternative: Stuffed and Unstrung

Henson Alternative Stuffed and Unstrung Online and Print Ad Campaign DMA: LA/OC Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Online Editorial Postings and Dedicated Emailing were all utilized for this event.

• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the ballet through print advertising.

Stuffed and Unstrung Campaign Recap Banner Advertising - 459K impressions, 309 clicks Sweepstakes – Page Views – 669; Entries – 275 Online Ed – Page Views – 645 Dedicated Email – 26.2K sent, Total Opens – 2,578 to date, Clicks – 202 Newsletter Banner Ad (3X) – 26.2K emails, Page Views – 2,809 – 194 clicks Social Media - CC related channels: Facebook – 6,220; Twitter - 2,800 Event Trailer - 216 page views • Online Calendar - 174 page views Print Ad - 30k circ./issue, 90k readership, 500 retail/40 schools

Total Event Related Page Views – 7,091 Total Clicks – 705

Print Ad #1 (11/29 Issue) Circulation – 30,000 Readership – 90,000 Distribution – 500 Retail Outlets and Schools

Print Ad #2 (12/13 Issue) Circulation – 30,000 Readership – 90,000 Distribution – 500 Retail Outlets and Schools

Print Calendar Circulation – 30,000 Readership – 90,000 Distribution – 500 Retail Outlets & Schools

Banner Advertising Banner advertising for the ballet appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 459K+. Clicks – 309.

Dedicated Email Delivered – 26,228 Opened – 2,578 Clicks – 208

Newsletter Emails – 26,200 (3X) Opens – 2,809 (12/14) Total Stuffed Clicks – 194

Bit.ly Newsletter Stats

Online Calendar Page Views – 174 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Online Editorial Page Views – 645 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Event Trailer Page Page Views – 216 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Sweepstakes Entries – 275 Page Views – 669 Demographics of Entrants Age – 32% 18 to 34, 68% 35+ Gender – 51% Female Ethnicity – 47% - Caucasian; 18% - Hispanic 13% -Asian Status – 41% Working, 29% in College

Sweepstakes Demo - Age

Sweepstakes Demo - Ethnicity

Sweepstakes Demo - Gender

Sweepstakes Demo - Status