Henson Alternative Stuffed and Unstrung Online and Print Ad Campaign DMA: LA/OC Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Online Editorial Postings and Dedicated Emailing were all utilized for this event. • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the ballet through print advertising.
Stuffed and Unstrung Campaign Recap Banner Advertising - 459K impressions, 309 clicks Sweepstakes – Page Views – 669; Entries – 275 Online Ed – Page Views – 645 Dedicated Email – 26.2K sent, Total Opens – 2,578 to date, Clicks – 202 Newsletter Banner Ad (3X) – 26.2K emails, Page Views – 2,809 – 194 clicks Social Media - CC related channels: Facebook – 6,220; Twitter - 2,800 Event Trailer - 216 page views • Online Calendar - 174 page views Print Ad - 30k circ./issue, 90k readership, 500 retail/40 schools
Total Event Related Page Views – 7,091 Total Clicks – 705
Print Ad #1 (11/29 Issue) Circulation – 30,000 Readership – 90,000 Distribution – 500 Retail Outlets and Schools
Print Ad #2 (12/13 Issue) Circulation – 30,000 Readership – 90,000 Distribution – 500 Retail Outlets and Schools
Print Calendar Circulation – 30,000 Readership – 90,000 Distribution – 500 Retail Outlets & Schools
Banner Advertising Banner advertising for the ballet appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 459K+. Clicks – 309.
Dedicated Email Delivered – 26,228 Opened – 2,578 Clicks – 208
Newsletter Emails – 26,200 (3X) Opens – 2,809 (12/14) Total Stuffed Clicks – 194
Bit.ly Newsletter Stats
Online Calendar Page Views – 174 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Online Editorial Page Views – 645 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Event Trailer Page Page Views – 216 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes Entries – 275 Page Views – 669 Demographics of Entrants Age – 32% 18 to 34, 68% 35+ Gender – 51% Female Ethnicity – 47% - Caucasian; 18% - Hispanic 13% -Asian Status – 41% Working, 29% in College
Sweepstakes Demo - Age
Sweepstakes Demo - Ethnicity
Sweepstakes Demo - Gender
Sweepstakes Demo - Status