Documentary - Switch Street, Online, Retail, Social Media and Print Ad Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Online Editorial Postings and Dedicated Emailing were all utilized for the film. • Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter channels • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising. • Street Marketing Hand to hand distribution of issues of Campus Circle featuring advertising for Switch on the cover took place at USC.
Switch Campaign Recap Banner Advertising - 485K impressions, 192 clicks Issuu Social Media Website - Page Views - 2,178 to date Sweepstakes – Page Views – 1,502; Entries – 721 Dedicated Email – 26.4K sent, Total Opens – 2,518 to date, Clicks – 316 Newsletter Banner Ad – 2 wk, 26K+ emails, Page Views - 2,229; 22 clicks Social Media - CC related channels: Facebook – 6,182; Twitter - 2,742 Film Content - 914 Page Views • Film Trailer - 113 page views Online Calendar - 109 page views Print Ad (2X) - 30k circ./issue, 90k readership, 500 retail/40 schools
Total Film Related Page Views – 9,563 Total Clicks – 530
Covers of Campus Circle Strip ads for Switch were featured on the cover of Campus Circle for two weeks.
Street Distribution of Publication Select pictures from our retail campaign
Street Distribution of Publication Select pictures from our retail campaign
Issue Distribution at USC Circulation – 30,000 Readership – 90,000 Distribution – 500 Retail Outlets and Schools
Issue Distribution @ USC Select pictures from our on campus campaign
Issue Distribution @ USC Select pictures from our on campus campaign
Campus Circle on Issuu Issuu is a social media website for publications. Total Page views in 11 days – 2,178
Film Content Page Views – 914 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 485K. Clicks – 192.
Dedicated Email Delivered – 26,440 Opened – 2,518 Clicks – 316
Campus Circle Newsletter 1 Emails – 26,445 Opens – 2,229 Total Clicks - 730 Total Film Clicks – 22
Campus Circle Newsletter 2
Online Calendar Page Views – 109 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Movie Trailer Page Page Views – 113 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Film Ad in Campus Circle. Circulation – 30,000 Readership – 90,000 Distribution – 500 Retail Outlets and Schools
Film Editorial in Campus Circle. Circulation – 30,000 Readership – 90,000 Distribution – 500 Retail Outlets and Schools
Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach. Campus Circle Facebook Likes: 6,201 Twitter followers: 2,775
Social Media 2
Social Media 3
Sweepstakes Entries – 721 Page Views – 1,502 Demographics of Entrants Age – 23% 18 to 34, 35% 35 to 49 Gender – 53% Female Ethnicity – 59% Caucasian Status – 33% Working, 23% in College
Sweepstakes Demo. – Age
Sweepstakes Demo. – Ethnicity
Sweepstakes Demo. – Gender
Sweepstakes Demo. – Status