The Armstrong Lie

The Armstrong Lie (SPC) Street, Online Marketing and Social Media Campaign DMA: Los Angeles, New York City Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the event.

• Social Media Campus Circle utilized its own Social Media channels to promote the event.

We disseminated content through our Facebook and Twitter pages along with partner social media communities.

• Street Marketing Campus Circle utliized its street team to distribute flyers and poster various areas of Los Angeles and NYC to promote the film.

The Armstrong Lie Campaign Recap Banner Ad – 228,000, 1,277 clicks • Trailer - 139 page views Dedicated Email– 24K+ sent, Opens – 2,733, Clicks – 359 Newsletter Banner Ad 4X – 24K+ emails, 2,840 page views, 45 clicks Sweepstakes – 716 page views, 355 entries Social Media - CC related channels: Facebook – 6,485 Twitter- 3,029 Online Content – 437 page views • Online Calendar - 166 page views

The Armstrong Lie Related Page Views – 7,031 Total Clicks – 1,639 ß

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Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 228,000. Clicks – 1,277.

Dedicated Email Delivered – 24,024 Opened – 2,733 Clicks – 359

Online Content Page Views – 437 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Campus Circle Newsletter Emails – 24,404 Opens – 2,840 Clicks – 49

Online Calendar Post Page Views – 166 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Film Trailer Page Views – 139 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Sweepstakes Page Views – 716 Entries – 355 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

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Sweepstakes - Status

Social Media Posts Facebook – 6,485 likes Twitter – 3,038 followers

Social Media Posts #2 Facebook – 6,485 likes Twitter – 3,038 followers

Social Media Posts #3 Facebook – 6,485 likes Twitter – 3,038 followers