THE DAMNED PROMO SCREENING Online Marketing/Street/Print/Social Media DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 5. 6. 7. 8.
This report recaps our efforts promoting an hosting an advance screening of THE DAMNED in Los Angeles. Our efforts included the following: Screening Page – Utilizing the CC e-ticket marketing solution. Banner Advertising – Hosted on campuscircle.com Dedicated Emailing – To CC members in L.A. promoting the screening Social Media Outreach – Screening posts on FB, Twitter and Instagram Print Advertising – A promo ad for the screening ran in CC newspaper Street marketing – Flyer distribution in LA promoting film release Newsletter Advertising/Calendar Listing – Promoting film release After-Party – For the filmmakers and guests.
The screening was a great success. We had 190 people attend the event. We also had a total of 2,876 bitly related clicks and over 10,000 content related page views.
Screening Page Page Views– 3,646 Entries – 927 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 579K+. Clicks – 460.
Dedicated Email Delivered – 32K+ (3X) Opened – 6,600
Film Trailer Page Views – 671 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Print Advertising
Attendee Demos - Age
Attendee Demos - Gender
Attendee Demos - Ethnicity
Attendee Demos - Status
Screening Pictures – L.A. #1
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Campus Circle Newsletter Emails – 22,698 Opens – 2,300 Weekly Newsletter Campaign Clicks– 30
Calendar Listing Page Views – 71 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Street Marketing – L.A. #1
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