The Double

THE DOUBLE Online Marketing, Social Media, Retail and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign This report recaps our efforts on multiple levels including: •

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Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing, Sweepstakes hosting were all utilized to promote the film.

Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter.

Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.

Print ad in Campus Circle 4/25 and 5/8 issues

Online Content Page Views to date – 407 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 431K. Clicks – 510. Bitly Clicks - 400

Dedicated Email - LA Delivered – 23,163 Opened – 1,848 Clicks – 89

Campus Circle Newsletter Emails – 23,149 Opens – 1,893 Week Newsletter Campaign Total DOUBLE Clicks– 20

Calendar Listing Page Views – 40 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Film Trailer Page Views – 81 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Sweepstakes Page Views– 404 to date Entries – 180 to date Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Sweepstakes - Age

Sweepstakes - Gender

Sweepstakes - Ethnicity

Sweepstakes - Status