The Gallows (Warner Bros) Online Marketing/Social Media/Retail DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 5. 6.
This report recaps our marketing efforts for THE GALLOWS. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Email – To CC members in LA & a national email (114K people) Social Media Outreach – Content posts on FB (10.3K+ likes)/Twitter (28K+) Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release Sweepstakes – Pages hosted on campuscircle.com Digital Ad Campaign – In Campus Circle
The campaign has 2,686 clicks (includes 2,429 bitly clicks), 7,203 content related page views to date. There were 184 social media interactions for the campaign. The FB campaign has reached over 7,200 people.
Film Ad Example
Retail Promo – Meltdown Comics
Original Content Page Views – 210 SM Transactions - 144 Website Traffic 733,000/month Unique Visitors – 466,000/month
Facebook Boost
Facebook Boost
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 134K+ to date. Clicks – 63 to date
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Dedicated Email Delivered – 21K+ Opened – 1,573 Clicks - 194
Campus Circle Newsletter Emails – 20,907 Opens – 1,213 Weekly Newsletter Campaign Clicks– 38
Calendar Listing Page Views – 51 Website Traffic 733,000/month Unique Visitors – 466,000/month
Film Trailer Page Views – 190 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Social Media Posts #1
Social Media Posts #2
Sweepstakes Page (National) Page Views– 2,256 Entries – 1020 to date SM Interactions - 38 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Screening Page Page Views– 880 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status
Sweepstakes Page (L.A.) Page Views– 879 Entries – 420 to date Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status