The Hunting Ground

The Hunting Ground (Radius-TWC) Online Marketing/Mobile/Social Media DMA: Claremont (L.A.) Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign This report recaps our digital marketing efforts for THE HUNTING GROUND. Our outreach included the following: 1.

Banner Advertising – Display Network

Targeting students at the The Claremont Colleges. These schools include Pomona College, Claremont Graduate University, Claremont McKenna College, Harvey Mudd College, Pitzer College and Keck Graduate Institute.

Impressions – 139,232 , Clicks 349

2.

Social Media Outreach – Via Facebook

Campus Circle created original content to promote the release of the film in Claremont. The online article included the films trailer and link backs to the official website and ticket purchase page. The content was then disseminated through social media and boosted via facebook. We targeted the Claremont Colleges along with other film related key words.

Reach – 44,715, Clicks 322

Original Content on campuscircle.com Page Views – 441 views to date Social Media Interactions - 173

Website Traffic 733,000/month Unique Visitors 466,000/month

Original Content Facebook Boost

Facebook Boost - Stats

Facebook Boost - Demographics

Banner Advertising Banner advertising for the film appeared in a basket of websites that are of interest to college students in the Claremont, CA area.

Ad Display Campaign