The Last Mountain Report

The Last Mountain (Dada Films) Screening, Online and Print Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Overview of Campaign •

Campus Circle worked with Dada Films on promoting the release of The Last Mountain in Los Angeles. Our efforts included

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Online Marketing thru CampusCircle.com Banner Ads Newsletter Advertising Trailer/Online Editorial Postings Calendar Listing

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Screening Campaign - Los Angeles Screening Page, Dedicated Emailing, Promo Ad, Banner Advertising, Social Media, E-ticketing solutions, Stats on attendees, Pictures from the L.A. Screening.

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Social Media through Campus Circle channels (Twitter, FB) and select 3rd party channels.

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Print Advertising - Campus Circle Newspaper.

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Stats and values can be found throughout this report.

Campaign Stats for all of Campus Circle’s outreach (1)

Banner Ad - 250K impressions, 200 clicks (Value = $3,000.00) (2) Newsletter Banner Ad - 2 wks, 32,450 emails per week, 5,100 views, 100 clicks ($600.00) (3) Movie Trailer on website - 607 page views (4) Online Editorial - 707 views (5) Online Calendar Listing - 113 views ($75.00) (6) Screening Page - 3,072 views ($750.00) (7) Dedicated Email - 32,045 sent, Total clicks - 2,102 ($1,282.00) (8) Promo Ad - 30k circ., 90k readership, 800 retail/40 schools, ($1,657.50) (9) Etickets for screening - 819 sent out x 2 = 1,638 (10) Social Media - Campus Circle channels: Facebook 5,825; Twitter- 2,085, Mt. High FB - 33K+ ($1,000.00) (11) Print Editorial - 30k circ., 90k readership, 800 retail/40 schools, ($1,657.50) (12) Release date Ad - 30k circ., 90k readership, 800 retail/40 schools, ($1,657.50) Total Impressions - 250,000; Total Emails - 33,683; Total Page Views - 4,499; Total Clicks - 2,402; Total Print Circulation - 60,000

Banner Advertising •

Banner advertising for The Last Mountain appeared on our website, campuscircle.com. The banner ads ran throughout 95% of the site. Our monthly traffic currently averages 500,000 page views and 80,000 unique visitors. The Last Mountain banner ad has 250,000 impressions and 200 clicks. The value of the banner ads was $3,000.00.

Newsletter Advertising •

Banner advertising for The Last Mountain appeared in our weekly email newsletter for two weeks.

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The Campus Circle weekly email newsletter reaches 32,450 members per week in the greater Los Angeles area.

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The banner ads had 100 combined clicks. Total Views: 5,100.

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The total value of the banner ads over three weeks was $600.00.

Movie Trailer on website •

The trailer for The Last Mountain appears on our website. To date, the trailer page has been viewed 607 times.

Campus Circle - Online Editorial •

The Last Mountain interview with director Bill Haney and Robert Kennedy, Jr. appears online as well as in Campus Circle newspaper.

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Since 5/23, the article has been viewed 706 times.

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Campus Circle website traffic averages: 500,000 page views/month 80,000 unique visitors/month

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Campus Circle - Calendar Listing •

A calendar listing for The Last Mountain promoting the Q&A with director Bill Haney and Robert Kennedy, Jr. appears on our website.

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To date, the calendar listing has been viewed 113 times.

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Campus Circle website traffic averages:

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500,000 page views/month

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80,000 unique visitors/month

Film Screening - Los Angeles Campus Circle screening pages are an eticketing solution that includes information about the film (trailer, website links, editorial) as well as our retail partners.

The Last Mountain screening was viewed 3,072 during the course of our campaign.

The value of each sweepstakes page is $750.00.

Theatre (Los Angeles) rental value = $1,500.00.

Dedicated Email •

Campus Circle sent out a dedicated email to promote The Last Mountain screening in Los Angeles

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The stats for the email were as follows:

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Emails sent: 32,045 Total Clicks: 2,102 (6.6%)

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Value = $1,282.00

Bit.ly Click Thru Stats for the Screening Campaign

Campus Circle - Promo Ad (L.A) The Last Mountain promotional ad that appeared in Campus Circle directed our readers to the screening page on our website to R.S.V.P. for tickets to the screening.

• Circulation - 30,000 • Readership - 90,000 • Distribution - 800 retail locations and 40 colleges in Los Angeles.

Value = $1,657.50

Film Screening - Eticket (L.A.) Campus Circle etickets provide information about the screening.

Each ticket is coded with a unique ID number along with the recipient’s name.

Film Screening Stats Page • For The Last Mountain screening page, Campus Circle had an accompanying stats/demos page for the clients to keep track of who was rsvping to the screening.

Total Entries: 819 For example, the Los Angeles screening demos include: • 51% - 18 to 34 • 55% - Female • 22% - Hispanic • 34% - Caucasian • 14% - Asian • 07% - African American • 31%- Working Professional

Campus Circle - Social Media #1 Campus Circle placed Last Mountain posts for the screening, editorial and the Q&A on our Social Media pages and our partner pages to promote the film. The value of the Social Media outreach was $1,000.00.

Campus Circle FB Fans - 5,825 Twitter followers - 2,085

Campus Circle - Social Media #2 An example of a Twitter post.

Campus Circle - Social Media #3

Campus Circle Outreach - Print •

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Campus Circle printed a full page ad for The Last Mountain in the 6/15 issue of our publication.

A full page BW promo ad appeared in the 6/1 issue of our publication to promote the screening.

Campus Circle is distributed to 40 schools and 800 retail outlets in the Los Angeles DMA Circulation: 30,000 Readership: 90,000 The value of all the print ads was $3,315.00.

Campus Circle - Print Editorial •

Print Campaign

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An interview with director, Bill Haney and Robert Kennedy, Jr. appeared in the 6/15 issue of Campus Circle.

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Campus Circle is a weekly alternative newspaper distributed to 40 schools and over 800 retail outlets in the greater Los Angeles area. In its 21th year, Campus Circle covers film, music, events and L.A. culture.

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The value of the full page article is $1,657.50

Campus Circle - Release Date Ad