The Lightning Thief @ The Wallis Online Marketing/Street Marketing DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign
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This report recaps our marketing efforts for The Lightning Thief. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA and nationally. Sweepstakes – Pages hosted on campuscircle.com Ad in the digital edition of Campus Circle Street Marketing Event Marketing
Ad – The Lightning Thief
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Event Marketing #1
Event Marketing #2
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. 230K impressions, 527 clicks.
Mobile Banners
Dedicated Email #1 Delivered (LA) – 20K+ Opened – 1,417 Clicks – 19
Sweepstakes Los Angeles Page Views– 187 Entries – 80
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status