Tim’s Vermeer Street, Online Marketing, Social Media and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing, Sweepstakes hosting were all utilized to promote the film. • Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter pages along with partner social media communities. • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising. • Street Marketing – Campus Circle utilized its street team to distribute flyers and poster various areas of Los Angeles to promote the film. In addition we executed a flyering campaign at the Flick in NYC to promote the film during a Vermeer exhibit.
Tim’s Vermeer Campaign Recap Banner Ad – 438,000, 678 clicks • Total Bitly Related Clicks - 560 Dedicated Email– 23K+ sent, Opens – 2,520, Clicks – 125 Additional Email sent to 86,000 CCM members nationwide Newsletter Banner Ad 2X – 23K+ emails, 1,733 page views, 36 clicks Sweepstakes – 723 page views, 243 entries • Trailer Views - 127 Social Media - CC related channels: Facebook – 6,804 Twitter- 3,121 Facebook Post Views – 26,831 to date Online Content – 748 page views • Online Calendar - 103 page views Print Ad (2X) – 1/16 and 1/30 issues of CC (Distribution: LA)
Tim’s Vermeer Related Page Views – 32,755 Total Clicks – 1,153
@ The Frick in NYC for The Vermeer Exhibition #1
@ The Frick in NYC for The Vermeer Exhibition #2
@ The Frick in NYC for The Vermeer Exhibition #3
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@ The Frick in NYC for The Vermeer Exhibition #5
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@ The Frick in NYC for The Vermeer Exhibition #7
@ The Frick in NYC for The Vermeer Exhibition #8
Street Marketing – L.A. #1
Street Marketing – L.A. #2
Street Marketing – L.A. #3
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Street Marketing – L.A. #8
Print ad in Campus Circle 1/16 Issue
Print ad in Campus Circle 1/30 Issue
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Imp. – 438K. Clicks – 678. Bitly Clicks - 416
Dedicated Email Delivered – 23,646 Opened – 2,520 Clicks – 125
Online Content #1 Page Views – 748 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Social Media Posts Facebook – 6,680 likes Twitter – 3,112 followers Post Views – 26,831 to date
Social Media Posts Facebook – 6,680 likes Twitter – 3,112 followers
Social Media Posts #2 Facebook – 6,680 likes Twitter – 3,112 followers
Campus Circle Newsletter Emails – 23,634 Opens – 1,733 2 Week Newsletter Campaign Total Tim’s Vermeer Clicks – 36
Online Calendar Post Page Views – 103 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Film Trailer Page Views – 127 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes Page Views – 723 to date Entries – 243 to date Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes - Age
Sweepstakes - Ethnicity
Sweepstakes - Gender
Sweepstakes - Status