Traces @ The Montalban Theatre Center Stage Advertising Online, Street and Print Campaign DMA: Los Angeles Project Manager: Jon Bookatz jon.bookatz@campuscircle.net
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
Overview of Campaign •
Campus Circle promoted the 2011 production of Traces at the Montalban Theatre by doing the following:
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Utilizing Campus Circle’s online/print/editorial assets Street Marketing Film Screenings Online Sweepstakes Dedicated HTML email
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Event Marketing Campus Circle hand to hand distributed Traces flyers at two different movie screenings we hosted in Hollywood. These screenings are a perfect venue to reach our audience and prime demo for Traces.
Print Advertising Placements •
Campus Circle placed print ads in our publication for two weeks - Los Angeles DMA. These placements included:
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Cover of Campus Circle Full page / full color ad Full page / (b/w) ad
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Circulation: 30,000 Readership: 90,000
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Distribution: Retail outlets and schools in Los Angeles
Full page / Full color ad January 26 issue of Campus Circle • Campus Circle printed one Full page four color ad in our publication for the month of January. • Campus Circle is distributed to 40 schools and 800 retail outlets in the Los Angeles DMA. • 88% of the readership of the publication is 18 to 34. • The value of all the print ads was $7,498.75.
Full page (b/w) ad February 2 issue of Campus Circle • Campus Circle printed one Full page (b/w) ad in our publication for the month of February. • Campus Circle is distributed to 40 schools and 800 retail outlets in the Los Angeles DMA. • 88% of the readership of the publication is 18 to 34. • The value of all the print ads was $8,025.00.
Campus Circle - Cover •
Campus Circle included Traces on the cover of our publication for one week. The value of the cover ad was $3,7685.75.
Campus Circle - Dedicated Email •
Campus Circle sent out a dedicated HTML email to promote Traces.
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The stats for the email were as follows:
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Emails sent: 30,666 Clicks: 576
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Value = $1,310.00
Campus Circle - Traces Trailer •
The trailer for Traces appears on our website. To date, the trailer page has been viewed 47 times.
Campus Circle - Banner Advertising •
Banner advertising for Traces appeared on our website, campuscircle.com. The banner ads ran throughout 85% of the site. Our monthly traffic averages 515,000 page views and 75,000 unique visitors. The Traces banners had a combined 384,168 impressions and 294 clicks. The value of the banner ads was $7,200.00.
Campus Circle - Newsletter Ads •
Banner advertising for Traces appeared in our weekly email newsletter for four weeks. The Campus Circle weekly email newsletter reaches 31,000+ members per week in the greater Los Angeles area. The total value of the banner ads over four weeks was $1,400.00.
Campus Circle - Print Editorial •
Print Campaign
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An article for Traces appeared in the January 26 issue of Campus Circle.
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Campus Circle is a weekly alternative newspaper distributed to 40 schools and over 800 retail outlets in the greater Los Angeles area. In its 20th year, Campus Circle covers film, music, events and L.A. culture.
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The value of the 1/2 page article is $830.00.
Campus Circle - Online Editorial •
The Traces article that appeared in our publication also appears on our website.
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Since 1/26, the article has been viewed 170 times.
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Campus Circle website traffic averages: 5 million hits/month
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515,000 page views/month
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75,000 unique visitors/month
Campus Circle - Calendar Listing •
A listing for Traces appeared on our website in our calendar section.
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To date, the calendar listing has been viewed 116 times.
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Campus Circle website traffic averages: 5 million hits/month
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515,000 page views/month
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75,000 unique visitors/month
Campus Circle - Social Media •
Campus Circle posted the Traces article that appeared in our paper and online to our Social Media pages to promote the production.
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The value of the Social Media outreach was $1,000.00.
Campus Circle - Event Marketing Campus Circle hand to hand distributed Traces flyers at additional film screening events that were appropriate for the production. These events included the films: The Green Hornet & The Rite. Here are some pictures from those events.
Campus Circle Sweepstakes •
An online sweepstakes was hosted on campuscircle.com for one month.
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Four pairs of tickets were given to lucky readers of Campus Circle.
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The sweepstakes page also featured a video of the Traces performance.