UCLA Extension Online Marketing/Social Media/Print Advertising DMA: Los Angeles Project Manager: Joy Calisoff joy.calisoff@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 5.
This report recaps our marketing efforts for UCLA Extension. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA Social Media Outreach – Content posts on FB (10.3K+ likes)/Twitter (28K+) Newsletter Ads – Promoting the school Print Ad Campaign – In Campus Circle (3 Issues)
The campaign has 455 clicks (includes 83 bitly clicks), 2,352 content related page views and 266 social media interactions to date.
Print Ad Example #1
Print Ad Example #2
Print Ad Example #3
Original Content Page Views – 602 Website Traffic 733,000/month Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 786K+ to date. Clicks – 272
Dedicated Email Delivered – 21K+ Opened – 1,750 Clicks - 70
Campus Circle Newsletter Emails – 21,458 Opens – 1,497 Weekly Newsletter Campaign Clicks– 30
Campus Circle Newsletter #2 Emails – 21,458 Opens – 1,497 Weekly Newsletter Campaign Clicks– 30
Social Media #1
Social Media #2
Social Media #3
Social Media #4