UCLA Extension

UCLA Extension Online Marketing/Social Media/Print Advertising DMA: Los Angeles Project Manager: Joy Calisoff joy.calisoff@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign 1.

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This report recaps our marketing efforts for UCLA Extension. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA Social Media Outreach – Content posts on FB (10.3K+ likes)/Twitter (28K+) Newsletter Ads – Promoting the school Print Ad Campaign – In Campus Circle (3 Issues)

The campaign has 455 clicks (includes 83 bitly clicks), 2,352 content related page views and 266 social media interactions to date.

Print Ad Example #1

Print Ad Example #2

Print Ad Example #3

Original Content Page Views – 602 Website Traffic 733,000/month Unique Visitors – 466,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 786K+ to date. Clicks – 272

Dedicated Email Delivered – 21K+ Opened – 1,750 Clicks - 70

Campus Circle Newsletter Emails – 21,458 Opens – 1,497 Weekly Newsletter Campaign Clicks– 30

Campus Circle Newsletter #2 Emails – 21,458 Opens – 1,497 Weekly Newsletter Campaign Clicks– 30

Social Media #1

Social Media #2

Social Media #3

Social Media #4