Ventura Oysterfest Online, Print and Social Media Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Content postings and Calendar Postings were all utilized for the festival. • Social Media Campus Circle utilized its own Social Media channels to promote the festival. We disseminated information for the event (editorial, calendar listings, etc…) thru our FB and Twitter pages along with various other efforts of outreach. • Print Advertising Campus Circle ran a print advertsiing for the festival in our publication. The issue is distributed to over 500 retail outlets and colleges in Los Angeles.
Ventura Oysterfest Campaign Recap Banner Advertising - 324K impressions, 270 clicks Editorial Page – 1,710 Page Views • Sweepstakes – 410 Page Views Newsletter Banner Ad – 2 wks, 27K+ emails, Page Views – 2,500, Clicks – 66 Social Media - Campus Circle channels: Facebook – 6,182; Twitter- 2,775 Calendar Listing - 206 Page Views • Facebook Views – 1,172
Total Event Related Page Views – 4,826 Total Clicks – 336
Print Ads In Campus Circle Issue dates – 9/25, 10/11 Readership – 90,000 Circulation – 30,000 Distribution – 500 Retail Stores + Colleges
Editorial Page Views – 1,710 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Banner Advertising Banner advertising for Hard Summer appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 324K. Clicks – 270 in 14 days.
Campus Circle Newsletter Emails – 27K Opens – 2,500 Event Clicks – 66 Newsletter – 2X
Calendar Listing Page Views – 206 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Event Calendar in Campus Circle Issue dates – 9/25, 10/11 Readership – 90,000 Circ – 30,000 Distribution – 500 Retail Stores + Colleges
Sweepstakes Campaign Page Views – 410 in 7 days Age – 21 to 34 (44%) 35 to 65 (56%) Gender – Male (55%) Ethnicity Caucasian (45%) Hispanic (13%) Asian (11%)
Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our pages along with various other efforts of outreach. Facebook Like: 6,182 1172 people saw the FB posts Twitter followers: 2,775
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