VHS 2 Recap Report Online Marketing, Social Media and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the film. • Social Media Campus Circle utilized its own Social Media channels and partner channels to promote the release of the film.. We disseminated content through our Facebook and Twitter pages along with partner social media communities. • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.
VHS 2 Campaign Recap Banner Ad – 945K imp., 517 clicks • Trailer - 341 page views Dedicated Email (LA) – 24,839 sent, Opens – 2,494, Clicks – 330 Dedicated Email (Nat) – 86,000 sent, Opens – 8,342, Clicks – 1,145 Newsletter Banner Ad #1 – 24,824 emails, 2,311 page views, 38 clicks Sweepstakes – 1,456 pg views, 652 entries Social Media - CC related channels: Facebook – 6,437 Twitter- 3,000 Social Media - Chris Gore related channels: Twitter followers - 99,724 Online Calendar - 208 page views Print Ad (1X) - 30k circ./issue, 90k readership, 500 retail/40 schools
Page Views 15,152 Total Clicks – 2,030
@ThatChrisGore Social Media Posts Twitter – 99,724 followers
CC Social Media Posts #1 Facebook – 6,437 likes Twitter – 3,000 followers
CC Social Media Posts #2 Facebook – 6,437 likes Twitter – 3,000 followers
CC Social Media Posts #3 Facebook – 6,437 likes Twitter – 3,000 followers
Print ad in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Banner Advertising
Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 945,000. Clicks – 517.
Dedicated Email – LA Delivered – 24,839 Opened – 2,494 Clicks – 330 National Email Delivered – 86,000 Opened – 8,342* Clicks – 1,145* *Estimate – Campaign Still in Progress.
Campus Circle Newsletter Emails – 24,824 Opens – 2,311 Total VHS2 Clicks – 38
Online Calendar Page Views – 208 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
VHS2 Trailer Page Views – 341 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes Page Views – 1,456 Entries – 652 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes - Age
Sweepstakes - Ethnicity
Sweepstakes - Gender
Sweepstakes - Status