WE ARE THE BEST Online Marketing, Social Media, Retail and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: •
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Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing, Sweepstakes hosting were all utilized to promote the film. Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter. Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.
Print ad in Campus Circle 5/8 Issue
Print ad in Campus Circle 5/22 Issue
Retail Promo – Amoeba Music #1
Retail Promo – Amoeba Music #2
Online Content Page Views to date – 154 (Posted – 5/28) Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 326K. Clicks – 300. Bitly Clicks - 142
Dedicated Email - LA Delivered – 23,082 Opened – 2,696 Clicks – 342
Campus Circle Newsletter Emails – 23,078 Opens – 1,944 Week Newsletter Campaign Total We Are The Best Clicks– 33
Calendar Listing Page Views – 59 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Film Trailer Page Views – 52 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweepstakes Page Views– 1,005 to date Entries – 522 to date Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweepstakes - Age
Sweepstakes - Gender
Sweepstakes - Ethnicity
Sweepstakes - Status