Movies On The Terrace (Westfield Century City) Online Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
Overview of Campaign •
Campus Circle worked with Allied Integrated Marketing on promoting the summer screening series, MOVIES ON THE TERRACE at the Westfield Century City Shopping Center. Our outreach included:
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Banner Advertising
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Dedicated Emailing
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Newsletter Advertising
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A Screening Landing Page
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Calendar Listings
Campus Circle/Westfield Stats Online Banner Advertising 415,191 impressions 692 Clicks. Dedicated Email June 13 32,459 Emails, 4,176 Opens, 1,233 Clicks July 14 32,580 Emails, 4,056 Opens, 478 Clicks Total Views - 8,232 Total Clicks - 1,711 Newsletter Banner Ads June 16 - 2,229 Page Views June 23 - 2,145 Page Views Screening Page 2,480 page views Calendar Listings 10 Screening Calendar listings Average - 150 page views per calendar listing Total page views - 1,500
Banner Advertising •
Banner advertising for Westfield appeared on our website, campuscircle.com. The banner ads ran throughout 95% of the site. Our monthly traffic currently averages 500,000 page views and 80,000 unique visitors. The banner ads had a combined 415,191 impressions (above the fold) and 692 clicks. The value of the banner ads was $4,982.00
Dedicated Email - June 2011 •
Campus Circle sent out a dedicated email to our Los Angeles database to promote the MOVIES ON THE TERRACE screenings series.
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The stats for the email were as follows:
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Emails sent: 32,459 Opens: 4,176 (13%) Clicks: 1,233 (3.8%)
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Value = $1,448.00
Bitly Stats for June Email
Dedicated Email - July 2011 •
Campus Circle sent out a second dedicated email to our Los Angeles database to promote the MOVIES ON THE TERRACE screenings series.
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The stats for the email were as follows:
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Emails sent: 32,580 Opens: 4,056 (12%) Clicks: 478 (1.5%)
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Value = $1,453.00
Bitly Stats for July Email
Newsletter Advertising - 6/17/11 •
Banner advertising for MOVIES ON THE TERRACE appeared in multiple CAMPUS CIRCLE email newsletters.
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The Campus Circle weekly email newsletter reaches over 32,400 members per week in the greater Los Angeles area.
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Page views for the 6/17 email newsletter: 2,229
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The value of the banner ad for the newsletter was $600.00.
Newsletter Advertising - 6/23/11 •
Banner advertising for MOVIES ON THE TERRACE appeared in multiple CAMPUS CIRCLE email newsletters.
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The Campus Circle weekly email newsletter reaches over 32,400 members per week in the greater Los Angeles area.
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Page views for the 6/23 email newsletter: 2,145
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The value of the banner ad was $300.00.
Screening Page Campus Circle hosted a screening page on our website to promote MOVIES ON THE TERRACE. The screening page ran in conjunction with our other screening pages for upcoming film releases. The page turned out to be popular as it got 2,480 page views. The value of the screening page is $750.00.
Calendar Listing Campus Circle listed the Movies on the Terrace screenings in the calendar section of our website and in our email newsletters. These listings generated on average 150 page views per screening.