WHIPLASH (SPC) Online Marketing/Street/Print/Social Media DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 5. 6. 7.
This report recaps our marketing efforts for WHIPLASH. Our outreach included the following: Retail Partnerships – With Amoeba Music & The Professional Drum Shop Banner Advertising – Hosted on campuscircle.com Dedicated Emailing – To CC members in LA/NYC Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) Print Advertising – Cover of Campus Circle/Print Ads in 2 issues Newsletter Advertising/Calendar Listing – Promoting film release Sweepstakes Hosting
The campaign has 1,060 clicks (includes 749 bitly clicks), 10,642 content related page views, 23,584 people reached via facebook and 160 social media shares to date.
Cover of Campus Circle
Cover of Campus Circle - Street
Print Advertising
Print Editorial – 10/9 Issue
Retail Promo – Amoeba Music
Retail Promo – Professional Drum Shop
Retail Promo – Professional Drum Shop #2
Screening Page Page Views– 3,646 Entries – 927 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 350K+. Clicks – 374, Bitly Clicks - 200
Dedicated Email #1 Delivered – 22K+ Opened – 2,228 Clicks – 289
Dedicated Email #2 Delivered – 22K+ Opened – 2,300 Clicks – 340
Campus Circle Newsletter Emails – 22,326 Opens – 2,266 Weekly Newsletter Campaign Clicks– 20
Campus Circle Newsletter Emails – 22,297 Opens – 1,773 to date Weekly Newsletter Campaign Clicks– 37 to date
Calendar Listing Page Views – 197 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Film Trailer Page Views – 138 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Mobile Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Social Media #1
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Sweepstakes Page Page Views– 1,166 Entries – 385 to date Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status