The Wolfpack

The Wolfpack (Magnolia) Online Marketing/Print Ad/Social Media/Retail Partnership DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign 1.

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This report recaps our marketing efforts for THE WOLFPACK. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA and a national email (110K+) Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (28K+) Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release Sweepstakes – Pages hosted on campuscircle.com (National/Local) Online Print Ad Campaign – In Campus Circle Retail Promotion – With CINEFILE (next to the Nuart) in West L.A.

The campaign has 2,913 clicks (includes 2,472 bitly clicks), 7,254 content related page views to date. Social Media interactions – 286.

Facebook reach was 4,022.

Print Ad Example

Original Content Page Views – 506 SM Interactions – 241 Website Traffic 733,000/month Unique Visitors – 466,000/month

Social Media – Facebook Boost

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 637K+ to date. Clicks – 214

Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Dedicated Email Delivered – 21K+ Opened – 1,695 Clicks – 210

Campus Circle Newsletter Emails – 21K+ Opens – 1,500 Weekly Newsletter Campaign Clicks– 17

Calendar Listing Page Views – 93 Website Traffic 733,000/month Unique Visitors – 466,000/month

Film Trailer Page Views – 227 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Social Media #1

Social Media #2

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Social Media #5

Sweepstakes Page #1 Page Views– 2,244 SM Interactions - 37 Entries – 990 to date Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status

Sweepstakes Page #2 Page Views– 989 SM Interactions – 8 Entries – 467 to date Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status