JOURNAL
Motivate and Retain Your Fitness Clients
THREE SIMPLE TIPS TO CREATE A CLASS EXPERIENCE THAT DRIVES LONG-TERM PARTICIPATION By STRONG Nation™
Today, the fitness industry is more competitive than ever. New workouts, new technology, and a younger customer base with new expectations have all changed the rules of the game. It is more than just a workout now—people are looking for an experience.
from the discomfort of the exercise, the awareness of the fatigue, helping push through and work harder. Translation: less pain, more gain!
Two of the most important qualities of workout music are tempo—or speed— and what psychologists call “rhythm response.” Most people have an instinct to synchronize their movements and expressions with music. The rhythm of the music while working out stimulates the motor area of the brain to trigger them to know when to move, thereby aiding self-paced exercises.
STRONG Nation™ is a new type of HIIT program that uses both tempo and speed to create original, custom-crafted music to sync and match every move.
Here are three key factors that will help motivate students, increase attendance in your classes, and drive the intention to return to your fitness studio. 1. The effect music has on workouts. Talk about the power of music! The vast majority of us say that fun music and a good workout go hand-in-hand—and science attests to that. Music affects the mind profoundly. It acts as a positive distraction and diverts the attention 24 canfitpro September/October 2021
We use music as a tool to motivate people to move and unleash their power, so they can reach and surpass their transformation goals. 2. The “group effect” and sense of community. The “group effect” plays a powerful role in positively influencing a club member’s overall workout experience— their enjoyment, satisfaction, exertion, and their intention to return. We know that people are more likely to adhere to an exercise program when they work out with others. The more group interaction, the more the group impacts and heightens an individual’s effort throughout the workout.
Altogether, the music, the routine, the
