JOURNAL
Don’t Call it a Comeback... Call it a Renaissance! The Fitness Industry is set to grow post pandemic. Are you ready? By Scott Wildeman THE PANDEMIC WAS BRUTAL TO THE FITNESS INDUSTRY.
strong plan. It is not just going to happen because we are allowed to be open.
At the time of drafting this article, we still have clubs and studios closed in Ontario. The fitness industry has been the industry most impacted by COVID-19. We have been shuttered the longest and will continue to have customers wary to come back once restrictions are relaxed.
The pandemic caused consumers to think differently about their health and fitness. Some were able to successfully train at home or outside. Some were not. Some were able to adopt online solutions, some were not. Some are ready to burn their masks and run back to their studios, some are still wary. The pandemic has impacted your staff and your suppliers / partners. So, what does this all mean to you as an owner/operator?
HOWEVER, there is reason for hope. Reason for optimism. We know that people crave a sense of community. We know people will look to professionals for their health and wellness. BUT, to capitalize on these factors, we need a 26 canfitpro September/October 2021
Here are four key items to think about as we emerge.
1. Take time to re-think your offering and your value proposition. Has your strategy statement changed? Companies should have a mission statement (your purpose), a vision statement (who you are and aspire to be) and a strategy statement (the how). As consumer behaviours and demands have changed, has your strategy changed?
Do you offer solutions that cater to the client who enjoys online or working out at home? Pre pandemic, Peloton was the fastest growing industry player. Can you be the local online offering for your clients who
