JOURNAL
How to Grow Your Fitness Career A simple one-page marketing plan to keep you focused and producing powerful results By Sean Greeley WHAT DO YOU REALLY NEED TO KNOW ABOUT MARKETING TO GROW YOUR CAREER AS A FITNESS PROFESSIONAL? Too many fit pros think they need to learn a dozen different strategies to market their business. They try posting videos on social media, digital advertising, launching challenges, chasing likes and comments on social, discounting prices, and a whole lot more. The result is they do not have any focus, get overwhelmed, and do not produce results in terms of generating quality leads and new client numbers to show 28 canfitpro September/October 2021
for their time and effort. Yes, you need a marketing plan, but a simple one. You need a plan that is focused, easy to execute, and will consistently grow your business month-over-month. Here is a simple and effective one-page marketing plan that will keep you focused and produce powerful results: 1. Speak to the heart of a specific client. Which message works better: A message that could be addressed to anyone, or a message that directly addresses your challenges in a way that speaks to your heart?
Too many fitness professionals create marketing messaging that speaks “generally”. It sounds like you are interested in anyone – so you will be speaking directly to the heart of no one. That is why you have to be clear on EXACTLY who you want to serve, and communicate a message that matters DEEPLY to them. Answer the following: • Who is your ideal client, and what are their goals? • What obstacles are standing in their way? • How do they feel about their obstacles?
