MARA GORDON
MARA GORDON A Cannabis Champion with a Heart for Patient Advocacy BY A M B E R D O R S E Y
For many activists, advocates and educators in the cannabis space, the science behind the plant is just as fascinating as the high. Aunt Zelda’s Co-founder Mara Gordon is one such cannabis advocate, entrepreneur and researcher. When I connect with Gordon for this story, she’s frustrated. It’s midmorning, and she’s spent the better part of her morning desperately trying to identify the proper medicine for a cancer patient across the country— with no luck. Unfortunately, this happens more often than not and is just one facet of what Gordon does in her everyday work. As she expresses her frustration, I can feel how passionate she is about this work. Gordon is a true champion of the plant with a heart for patient advocacy. More than 10 years ago, Gordon launched Aunt Zelda’s, a data-driven organization that specializes in strain-specific, full-spectrum medicines 20
CA N N AC U R I O U S M AG.C O M
