ANGELA MUSTONE
Selling
Sexual Wellness
I
'm not sure what I was expecting before my interview with Angela Mustone, but for some reason, I felt surprised by the exuberance and
down-to-earth attitude I was met with. Mustone is the founder of High On Love, a sexual wellness brand that highlights luxury, femininity and, of course, cannabis. She got her start in the sexual wellness field when she was an international representative for one of the largest adult toy manufacturers in the world, California Exotic Novelties. “I’d been in that world for such a long time and loved it,” Mustone says.
How Canada’s Cannabis Regulations Are Playing Into Taboo BY A M A N DA F I S H E R - K A T Z - K E O H A N E
ANGELA MUSTONE
FOUNDER OF HIGH ON LOVE.
She’d also long loved the cannabis plant, with its many self-care applications, but noticed that none of it felt welcoming to beginners. It wasn’t attractive or approachable. That’s when she saw an opportunity. “The whole premise of High On Love was to take the stigma away from cannabis and the stigma away from sex,” she says. Mustone got to work exploring how CBD and sexual wellness could come together in a brand that would support women and women’s sexual health. This was in 2018, and Canada, where Mustone is based, was on the verge of federally legalizing marijuana. 32
CA N N AC U R I O U S M AG.C O M
