The Best of the Monterey Peninsula
THE CANNING ADVANTAGE
Our passion and goal is quality, not quantity. We limit our listings in order to provide the highest level of professionalism and service to our sellers.
1 AN INTERNATIONAL BRAND LEVERAGED TO MAXIMIZE EXPOSURE AND ENGAGED TO SELL FASTER
WHY US?
2 A TEAM OF 13 ALL WORKING FOR YOU TO SELL SMOOTHLY
3 INDIVIDUAL EXPERTISE ROOTED IN REGIONAL SPECIALIZATION
“AS MARKETS CONSTANTLY CHANGE, SO TOO MUST MARKETING PLANS IN ORDER TO OPTIMIZE RESULTS FOR OUR SELLERS. THE CURRENT MARKET’S STRONG PREFERENCE FOR ACCELERATED MOVE-IN HAS MADE ADVANCE PROPERTY PREPARATION MORE IMPORTANT THAN EVER. MAKING PHOTOGRAPHY, DRONE IMAGES, QUALITY LIFESTYLE VIDEOS AND THOUGHTFUL SOCIAL MEDIA CAMPAIGNS A MUST. 35 YEARS OF DEEP LOCAL EXPERIENCE IN SELECT MARKETS, TOGETHER WITH THE DEPTH OF RESOURCES SOTHEBY’S INTERNATIONAL REALTY CAN BRING ON THE NATIONAL AND INTERNATIONAL LEVEL, HAS PROVIDED US A UNIQUE PLATFORM TO DELIVER THE HIGHEST LEVEL OF PROFESSIONALISM AND RESULTS FOR OUR CLIENTS.”
MIKE CANNING
A CAMPAIGN FOR YOUR PROPERTY
PROPERTY PREP
IT’S IMPORTANT TO COME TO MARKET PREPARED.
EXPOSING YOUR HOME TO THE MOST QUALIFIED AUDIENCES.
BETTER, FASTER, STRONGER.
GET TO KNOW YOUR TEAM.
“ BEFORE ANYTHING ELSE, PREPARATION IS THE KEY TO SUCCESS . ”
- ALEXANDER GRAHAM BELL
PROPERTY PREPARATION
The first 60 days are the most impactful in a sale, so it’s important to come to market fully prepared, both in due diligence and property presentation.
LIGHTING – Replace any burned out light bulbs or broken fixtures.
LANDSCAPING – Be sure to have clean, fresh landscaping around the house, particularly by the front door. We also recommend having color by the front door with fresh flowers.
PAINTING – This goes a long way! Walk the house and patch any cracks or dents in the walls, including any scuffs on the walls or dated colors.
STAGING – Review the furniture and discuss staging key rooms with new accessories or furniture.
PERSONAL ITEMS – This is a great time to get started with the big move by removing any personal items including photos.
“AS WITH ANYTHING, THE PROPER PREPARATION IS CRUCIAL. WHEN IT COMES TO SELLING YOUR HOME, PREPARING ACCORDINGLY CAN MAXIMIZE YOUR HOMES VALUE AND HELP ENSURE A SMOOTH AND SUCCESSFUL TRANSACTION.”
- SPIRO PETTAS
CASE STUDY: 7 CORRAL RUN
We were retained to handle the sale of a home that had been on the market previously. After fresh paint on the walls, new staging and removing personal items, we sold it 10x faster than before. See below for before and after photos.
BEFORE 555 Days on the Market
AFTER 59 Days on the Market
DUE DILIGENCE
The only thing more important than having the property visually ready for market launch is being aware of any issues or concerns potential buyers might have about the property – and being equipped with answers. We recommend reviewing the following items, as applicable for the location and market, to have ready prior to market launch.
Home Inspection
Pest, Chimney, Rodent and Roof Inspection
Point of Sale Ordinances
•Water Inspection
•Sewer Inspection
Seller Disclosures
“OUR EXPERIENCE GRANTS US WITH THE FORESIGHT TO GET IN FRONT OF INFORMATION AND AVOID FUTURE OBSTACLES.”
- ELLEN ARMSTRONG
“ DESIRE IS THE KEY TO MOTIVATION, BUT IT’S THE DETERMINATION AND COMMITMENT TO UNRELENTING
PURSUIT OF YOUR GOAL – A COMMITMENT TO EXCELLENCE –THAT WILL ENABLE YOU TO ATTAIN THE SUCCESS YOU SEEK. ”
OFF TO THE RACES
- MARIO ANDRETTI
CURATING YOUR HOME
Our goal is to present your home at its very best, using the best tools.
THE PHOTO SHOOT: A professional photographic portfolio.
THE STORY: A consistent and measured narrative bringing the best of your home to life across all media platforms.
THE COLLATERAL: High-quality custom brochure, video brochure, property features.
PRINT ADVERTISING: Prepared for top local, national and international media.
DIGITAL MARKETING: Targeted campaigns custom to the key strengths of your property using photography and videos.
MARKETING PLAN
Phase 1: Discreet Launch
Drone photography and video
Coming Soon email-blast to Canning Properties Group clients
Coming Soon email-blast to Sotheby’s agents
Announce at Sotheby’s meeting as ’Coming Soon’ Exclusive
Notify top agents in Pebble Beach of discreet opportunity
Add to CPG’s Member’s Only page
Create custom URL
Post to MLS as Coming Soon
Direct Mailer to Pebble Beach residents
Phase 2: LIVE ON MLS
Live on MLS
Pushed to all third-party websites
Just Listed email-blast to top local agents & Sotheby’s agents
Just Listed email-blast to prospects/sphere list
Broker’s tour email-blast to top agents & Sotheby’s
Broker’s tours (Tuesday’s from 11am-1pm)
Pitch for Sotheby’s PR opportunities
Announce at Sotheby’s meeting
Advertising:
Live on SothebysHomes.com
Custom landing page on CanningProperties.com
Facebook & Instagram posts (continual)
Featured in Carmel Pine Cone
Custom Facebook and Instagram digital ad campaign
Direct mailer to custom audience in the Pebble Beach area
Recommended Improvements:
Complete inspections for:
• Home
• Pest
• Roof
• Chimney
YOUR STORY
We take marketing your property to the next level.
Professional and drone photography
Custom video
Custom brochure
Online brochures
Custom QR code directed to property website for use at showings
Floor plan and property features summary
Custom property websites
Unparalleled press coverage
Facebook and Instagram ads
Pitch to Sotheby’s International Realty for PR opportunities and press coverage
“EVERY HOME HAS A STORY. THE BEST PART OF MY JOB IS CONVEYING THAT STORY IN THE MOST CREATIVE WAY POSSIBLE, THROUGH MULTIPLE MEDIUMS AND MEDIA OUTLETS.”
- CAROLINE GARCIA
THE VIDEO
The industry has moved beyond the thumbnail image .
Integrate drone and aerial footage to give buyers a perspective on the setting.
A personalized showing video to be used in social media, online ads, and email campaigns.
. Buyer feedback indicates that the videos are watched over and over. They make a difference.
“VIDEOS
MAKE UP OVER 82% OF ONLINE TRAFFIC, BUT MORE IMPORTANTLY THEY BRING A HOME TO LIFE THROUGH STORYTELLING.”
- JESSICA CANNING
179K
DIGITAL ADVERTISING
Buyers start searching Online first. At Canning Properties Group we deliver unparalleled local and international reach.
Create a custom website with property specific URL
Launch multi-faceted social media campaigns using video and still photos
Online property previews
Coming Soon announcement to our proprietary database of 3,000 venture capitalists, private equity clients, billionaires, prospects and top California real estate agents
Sothebyhomes.com and Sothebysrealty.com
Marketed on more than 100 affiliated websites around the world including the New York Times, the Wall Street Journal, Mansion Global, Financial Times, Zillow, Trulia and Redfin
7,356
AVERAGE MONTHLY IMPRESSIONS FOR SOCIAL AD CAMPAIGNS +
AVERAGE WEBSITE VISITS PER MONTH
6,000 FOLLOWERS ON SOCIAL MEDIA
+
PERSONAL TOUCH
Curation, Announcement and Presentation.
We personally attend all showings to present a custom experience, highlighting the strengths of the home and neighborhood.
We attend all property visits and inspections so we understand the scope of any issues that arise and we work with you to find the best solution.
We leverage our network of clients and top agents to maximize exposure and awareness of your property.
We curated a custom database of over 12,000 clients and prospects to deliver targeted marketing to.
Our proprietary database of on market and off market sales helps us create and defend pricing strategy.
We collaborate with the top 50 teams at Sotheby’s to develop the best practices, learn market behavior and trends, and cross market our listings.
“THE POWER OF BEING PRESENT - CREATING A PERSONALIZED PITCH FOR SHOWINGS OR PROBLEM SOLVING AT INSPECTIONS. WE’RE HERE FOR YOU THE WHOLE WAY.”
- PAIGE COLIJN
PRESS COVERAGE
At Canning Properties Group we deliver unparalleled local and international reach. Below are a few of our recent listings featured:
2480 Bayview Avenue, Carmel Point
3 Holding Field, Carmel
907 Laureles Grade, Carmel Valley
26336 Scenic Road, Carmel
SEC of Scenic and 9th, Carmel-by-the-Sea
3348 Ondulado Road, Pebble Beach
3188 17 Mile Drive, Pebble Beach
3290 17 Mile Drive, Pebble Beach
3398 17 Mile Drive, Pebble Beach
3292 17 Mile Drive, Pebble Beach
3368 17 Mile Drive, Pebble Beach
26262 Isabella Avenue, Carmel
CANNING PROPERTIES GROUP SIGNIFICANT SALES
165 SPINDRIFT RD, CARMEL HIGHLANDS | $16.1M
REPRESENTED SELLER & BUYER
2645 RIBERA RD, CARMEL HIGHLANDS | $13.74M
REPRESENTED SELLER
30500 AURORA DEL MAR, CARMEL HIGHLANDS | $7.77M
REPRESENTED SELLER
164 CORONA ROAD, CARMEL HIGHLANDS | $1.35M
REPRESENTED SELLER
166V SPINDRIFT RD, CARMEL HIGHLANDS | $16M
REPRESENTED SELLER & BUYER
30500 AURORA DEL MAR, CARMEL HIGHLANDS| $7.825M
REPRESENTED SELLER & BUYER
50 YANKEE POINT DR, CARMEL HIGHLANDS | $7.37M
REPRESENTED SELLER
36648 HIGHWAY 1, CARMEL HIGHLANDS | $6.1M
REPRESENTED SELLER & BUYER
QUARTERLY ANALYSIS & MARKET KNOWLEDGE
Provide in-depth market knowledge to clients and prospective buyers to defend pricing.
Developed proprietary database to track off-market sales and buyer trends.
Having sold the best in our markets for 35 years, we know how buyers respond to different views, weather patterns, proximity to amenities, shifts in designs/style preference and use our knowledge to your benefit.
“INTEGRATING MULTI-GENERATIONAL KNOWLEDGE OF OUR AREA WITH A PASSION FOR LOCAL ARCHITECTURE AND REAL-TIME ECONOMIC DYNAMICS, WE CONTINUALLY STRIVE TO PROVIDE OUR CLIENTS WITH UNPARALLELED MARKET KNOWLEDGE AND EXPERTISE.”
- NIC CANNING
TESTIMONIALS
KRISTI
The Monterey Peninsula is filled with people hanging out their ‘real estate sales’ shingle, but what do you actually get with the average agent? With the Canning Team, you get an outstanding group of professionals dedicated to listening to your housing goals and needs and then turning them into real world practical results. Nic, Spiro and the entire Canning Team made our search for a home absolutely effortless and once the time came to buy that perfect property, they all showed up with an incredible depth of knowledge about the market, trends and business acumen. Their long time inside knowledge of this area is an invaluable asset when looking to buy or sell a property. Their negotiating skills come from a place of good solid business techniques backed up by extensive research, so you are always ahead of the curve. Our needs were rather unique, and in a market that has been as challenging as this one has become over the last few years, that meant a lot of patience on the part of the entire Canning team, which they displayed with absolute perfection. I cannot recommend the entire Canning Team highly enough. You will find yourself in the most capable of hands.
ANONYMOUS
Canning Properties Group is recommended most highly! They were exceptionally capable of determining property value, guiding the preparation of our home for sale, marketing it, processing documentation, negotiating and completing the sale.
MARK AND NANCY
We’ve bought and sold a lot of homes through various brokers over the years. Mike and his team are by far the best. We always felt he and his team had our best interests at heart and never pushed just to get the sale. Mike offered several very creative solutions to keep the sale going and we couldn’t be happier with the outcome. We would hire Mike to represent us again and would refer him to any of our friends looking to buy or sell in Pebble Beach.
“OUR RESULTS ARE DRIVEN BY CLIENT REFERRALS AND REPEAT BUSINESS-THIS SAYS IT ALL.”
- ANITA JONES
MIKE CANNING
CHAIRMAN EMERITUS | DRE#0104964
MIKE@MIKECANNING.COM
831.596.1171
Mike has been a perennial leader in real estate in Carmel and Pebble Beach for over 35 years, having been recognized in the top 10 in the United States as well as previously being Sotheby’s International Realty’s top agent 11 consecutive years. Prior to embarking on a residential brokerage career, Mike pra cticed law as a real estate attorney.
Married to his high school sw eetheart and long-suffering wife Nancy, they have two children, Jessica and Nic. His greatest avocations are fly fishing, tending to his rose garden and in search of the perfect golf game.
JESSICA CANNING
MANAGING PARTNER | DRE#01920034
JESSICA@CANNINGPROPERTIES.COM
831.238.5535
Jessica joined the team in 2012 after spending nearly 10 years as Global Research Director of Venture Capital and Private Equity for Dow Jones; this business experience brings a level of professionalism and cultural understanding that has proved critical in providing market insight to clients. Since joining the team, Jessica has been involved in over $400M in real estate sales in Pebble Beach, Carmel, Carmel Valley, and the Carmel Highlands, and has applied her innovative technology strengths to bring our business to a new level for our buyers and sellers. In 2015 the team was nominated as a top technological innovator by Inman News.
Having grown up in Pebble Beach she has an intimate connection with all of the experiences this area has to offer. While attending Stevenson school, she was part of the 1998 CCS Championship basketball team and was the captain of the Volleyball team. Even more important, her education at Stevenson developed a deep passion for photography and literature that continues today. Jessica graduated from Santa Clara University in 2002 with a degree in Economics.
NIC CANNING
MANAGING PARTNER | DRE#01959335
NIC@CANNINGPROPERTIES.COM
831.241.4458
Growing up in a real estate family on the Monterey Peninsula, Nic embraced a rare opportunity of being raised in this captivating coastal community while learning the multi-faceted world of real estate from his parents – Mike and Nancy Canning.
Since joining Canning Properties Group in 2014, Nic has been involved in over $700M in sales – delivering desired results for over 160 clients. Employing second-generation experience and deep local knowledge, Nic provides his clients with invaluable insights on this area’s various neighborhoods, market dynamics and lifestyles. This depth of local market knowledge is further exemplified through his intuitive approach to matching clients with their perfect destination.
When Nic is not out helping clients, he can be found at the pool or Carmel Beach playing with his son (Ryder) and two daughters (Madison and Sydney), at the gym practicing martial arts, or the golf course pursuing a perfect round.
ELLEN ARMSTRONG
AGENT | TRANSACTION & TECHNOLOGY COORDINATOR
DRE#02046046 | ELLEN@CANNINGPROPERTIES.COM
831.204.2204
As a former Division I golfer, Ellen has a passion for the game and enjoys playing on the many courses on the Peninsula. She and her husband Troy enjoy traveling and playing on world class golf courses. On weekends they can be found at Corral de Tierra competing against each other.
A Bakersfield native, Ellen earned her photojournalism degree from Cal State Northridge and obtained her real estate license in 2017. Ellen’s appreciation for architecture is inspired by her father, an architect, who took the family on architectural pilgrimages. Architecture and world class golf courses make the Monterey Peninsula the perfect place to live and work.
Since joining the Canning Team in 2015, Ellen has become proficient in multiple areas of the real estate business including marketing, technology, transactions and client services. After several years growing the team in both print and digital media, Ellen now uses her extensive knowledge and technical expertise to guide buyers and sellers as a transaction coordinator for the number one Sotheby’s International Realty team in the country.
ARLEEN HARDENSTEIN
AGENT | DRE#01710953
ARLEEN@CANNINGPROPERTIES.COM
831.915.8989
For over twenty years, Arleen has been negotiating the best possible deals for her clients whether they are buying or selling single-family homes, multi-residential units, commercial, investment or residential properties, or helping seniors relocate to one of the retirement communities in Monterey.
She grew up in Monterey, and has lived in Pacific Grove, Big Sur, Prunedale and everywhere in between. As a leader in the industry, Arleen stays current and has a wealth of knowledge of all issues affecting real estate at the local, state, and national levels. Arleen provides her clients with broad market exposure, a global network of buyers and extraordinary dedication to ensuring all her clients experience the smoothest real estate transaction possible.
ALECIA HULL
AGENT | DRE#02027849
ALECIA@CANNINGPROPERTIES.COM
831.238.8688
Born in Montana and raised in Sacramento, Alecia attended Chico State and later Colorado State in Fort Collins, where she met her husband, Ryan. After college, they returned to Sacramento, had two daughters, and lived there for eight years before deciding to move the closer to the ocean.
Alecia always had an interest in real estate, but it wasn’t until she and her husband bought a home here 2015 that she took the first steps toward realizing that vision and began assisting Arleen Hardenstein. In 2017, she got her real estate license! Alecia is very active in the community and has served as President of the Women’s Council of Realtors and is a member of her neighborhood association. In her free time, Alecia can be found running on the recreation trail along the Monterey Bay, spending time with her family, or walking her rescued Frenchie, Hank, around the neighborhood.
BRIAN KECK
AGENT | DRE#02070480
BRIAN@CANNINGPROPERTIES.COM
831.238.8730
Brian moved to the Monterey Peninsula from Sacramento in 2003 to attend Cal State Monterey Bay where he earned his BS in Business Administration. His dedication to golf, finance and philanthropy landed him a position with The First Tee of Monterey County where he helped underserved youth have a chance for a better future through golf and life skills education.
Brian joined the Canning Properties Group team in 2019 after spending over 9 years as a Golf Professional and Membership Sales Manager at the Santa Lucia Preserve in Carmel. This high touch point service experience brought an exceptional level of professionalism and institutional knowledge to best serve his clients’ needs. Since joining the team, Brian has been a part of over $1.4B in sales on the Monterey Peninsula, and Brian was the lead sales associate on over $260M in sales. His passion, dedication, knowledge, and care have helped buyers and sellers achieve their real estate goals and helped his team achieve #1 status for Sotheby’s teams nationwide for the past 3 years.
PAIGE COLIJN
AGENT | DRE#02168140
PAIGE@CANNINGPROPERTIES.COM
831.710.1655
Growing up on the Monterey Peninsula, Paige has great appreciation for the lifestyle of our beautiful coast. She has lived in Santa Barbara, Amsterdam and Chicago which has deepened her appreciation for architecture and real estate. She has her bachelor’s degree in communications, worked extensively in customer service for over 15 years, and she enjoys really connecting with people. She is enthusiastic about her career in real estate and is excited and honored to be part of this passionate team.
While she’s not working, you can find her spending time with her family and friends. She also loves fitness, traveling, outdoor concerts and wine tasting!
NANCY CANNING
MARKETING
NANCY@MIKECANNING.COM
831.596.1171
Having worked alongside Mike for 30 years, Nancy’s role on the team is overseeing and approving the print marketing materials from start to finish. Her creative eye lends itself well to working with photographers and other marketing vendors designing print advertising and property brochures for our listings.
Nancy enjoys her “behind the scenes” projects and appreciates the spectacular on and off-market properties the team has listed over the years; as she says, “With properties like these, my job is made so much easier!” Married to Mike for 50 years, she admits that fly fishing is now a passion, second to testing new culinary creations, followed by a golf game that “needs work”.
CAROLINE GARCIA
MARKETING MANAGER
CAROLINE@CANNINGPROPERTIES.COM 717.318.8003
Caroline is an east coast native who received her bachelors degree in communications from York College of Pennsylvania. She is passionate about all areas of marketing whether in digital, print, direct mail or social media form. Caroline strives to bring a creative flare to any and all projects.
In addition to marketing, Caroline’s hobbies include photography, cooking, traveling and hiking. Most days you can find Caroline in the kitchen trying out a new recipe or enjoying walks around the neighborhood with her daughter Penny and two dogs, Beau and Clementine.
ANITA JONES
AGENT | DRE# 01926760
ANITA@CANNINGPROPERTIES.COM
831.595.0797
As a real estate industry professional for over 20 years, Anita has enjoyed a career as a paralegal in estate planning law, was an escrow officer for eight years and worked as Director of Operations at one of Pacific Grove’s premier real estate brokerages. Anita obtained her CA real estate license in 2013 and joined Sotheby’s International Realty as a real estate sales professional focusing on luxury real estate sales on the Monterey Peninsula including the master planned resort communities of Tehama and Monterra.
Anita is the proud mom to her daughter Chloe, who attended Robert Louis Stevenson Schools in Carmel and Pebble Beach. Anita can often be found walking her little rescue dog Olive in area dog parks, gardening, taking care of her 100 year-old cottage in Monterey, or cold plunging the Monterey Bay.
SPIRO PETTAS
AGENT | DRE# 02066568
SPIRO@CANNINGPROPERTIES.COM
831.214.3377
Following a storied career as an NFL Sports Agent in Los Angeles, Spiro Pettas returned home to his roots here on the Monterey Peninsula to join the Canning Properties Group combining his lifelong knowledge of the area with his decades of experience negotiating complex deals on behalf of his clients. Spiro developed a diverse skill set and brings with him a vast network of relationships, positive energy, strategic insight, creative problem solving and marketing expertise that makes him an invaluable asset to the Canning Team and his clients.
In his spare time, Spiro fancies himself as an amateur chef and enjoys spending as much time as he can with his family. He can often be found at one of the local ballparks watching his niece’s and nephews’ ball games, perusing local farmers markets in pursuit of perfectly ripened fruits and vegetables or out on the golf course working on his short game.
With over 35 years of experience in the Pebble Beach and Carmel real estate markets, our Team knows the area extraordinary Mediterranean-style home extraordinary Mediterranean-style homes market – both the openly listed and discreetly available inventory. Together with our associates, we are uniquely qualified to offer the highest level of professionalism and service when it comes to real estate on the Monterey Peninsula.