Destination & Events Marketing The Capricorn region is marketed; as a destination, for events, experiences and holiday offers to trade and consumer audiences in domestic (and international) markets. The aim of this tourism marketing is to attract more visitors to the state, increase length of stay and encourage higher levels of expenditure. #5
ACTIONS
PARTNERS (bold to lead)
5.1
Use consumer trend information and research data to inform the targeting of a balanced portfolio of markets that match our competitive strengths and delivers solid return on investment.
CE TEQ TA
5.2
Create marketing material and digital assets that resonates with the identified target audiences by continuing to work with content creators (writers, influencers, photographers).
CE Private sector
5.3
Lead the region with a strong digital presence to ensure the destination is showcased in the best possible manner through various digital social media platforms, online channels and the various destination websites.
CE TEQ Private sector
5.4
Develop and implement multi media campaigns including quality marketing material (including, but not limited to, printed collateral, billboards, maps, guides and electronic direct mail) in a manner that highlights our region’s point of difference in the crowded marketplace.
CE TEQ Private sector
Encourage the use of emerging virtual reality and digital platforms to enhance the visitor experience. 5.5
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Continue to work collaboratively with other destinations within the CE, BT, GAPDL Southern Great Barrier Reef marketing partnership in the most effective Private sector way to deliver return on investment. This includes a partnership to TEQ align activities at consumer and trade shows, particularly for targeting international markets.
