Capricorn Destination Tourism Strategy 2021-2030

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Anzac Memorial Walk, Emu Park

Introduction

Famous for its spectacular natural wonders, from pristine reef to sandstone wilderness, ancient limestone caves, rainforest and home-grown culinary delights, the Capricorn Region is a diverse and wondrous destination. Traversing the Tropic of Capricorn and sharing a latitude with Rio de Janeiro to the East and Mauritius to the West, the 117,549 square kilometre catchment of land and sea stretches from the Keppel Bay Islands and Capricorn Coast, through the city of Rockhampton and west to the Central Queensland Highlands, Sapphire Gemfields and Carnarvon Gorge. Boasting ancient eras of history and demonstrating a commitment to preserving cultural integrity for forward generations, the Capricorn Region is positively advancing towards a sustainable, eco-friendly future. From island hopping and ocean swims, to towering sandstone gorges and epic national parks, our destination offers a broad scale of activity ranging from ultimate drop and flop relaxation, to exhilarating unforgettable adventure that is ideal for families looking to escape the crowds and re-connect with nature. The warm and welcoming community allows visitors to actively engage in the local lifestyle with a mecca of festivals and sporting events exemplifying the immense pride held by residents. The Capricorn region, together with the neighbouring regions of Gladstone and Bundaberg, provides a gateway to the Southern Great Barrier Reef, a haven for personal, up-close encounters with miraculous marine life and untouched coral formations. Easily accessible by rail, port and air services (with two domestic airports in Rockhampton and Emerald), the Capricorn region is also largely frequented by a drive market, with five major highways leading to endless adventure. As we enter a decade of rapidly accelerating change inspired by global forces, there is a need to change the way we live, work, and embrace travel. In a world where social distancing is essential and seclusion and isolation desirable, the Capricorn region is positioned to generate further prosperity as we listen and understand what today’s travellers pursue. The 2021-2030 Destination Tourism Strategy outlines our competitive advantage and builds on the promotion of the region’s natural assets, unique offerings, local character and environmental credentials to remain a leading provider of tourism.

Destination Tourism Strategy 2021 - 2030

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