T H E C A P I TA L C U T AU T U M N 2 1
LEVEL UP!
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We spoke to some of the best in the business to find out all the little things you can do to really boost your profits. It’s time for an upgrade!
SELL THE BENEFITS “As hairdressers, it’s our job to recommend additional services or products for our clients to get the most out of their style. During a consultation, even if it’s just a cutting service, we can still offer an upgrade with a conditioning treatment at the backwash. These vary in price but 8
on average you can boost your service by £15. More importantly, it can also boost the clients’ experience – we all know the time at the backwash is the best part of a service! “Also, all salon members should be recommending treatments during colour services. Olaplex should be offered as an upgrade as it is a great insurance product for the hair, especially when bleached. “Finally, aftercare is vital for a client’s
experience to maintain the luscious results achieved at the salon. This not only elevates your price but also their experience. It makes the client feel more at ease and allows them to truly trust your judgement as a stylist for future appointments. And don’t feel embarrassed to offer retail; everyone buys products and services and you’re offering them something that’s fantastic quality and really beneficial to them.” Ellis Henry, Bad Apple Hair
