REPORT WROCLAW CAREER EXPO NOVEMBER 2012
WROCLAW CAREER EXPO 2012 JOB FAIR NEW DIMENSION The Company Career EXPO Poland ( and simultaneously the job fairs Wroclaw Career EXPO) was officially founded on 1 June 2012. It was for us extremely intensive half-year, filled with hard work, negotiations, consistently implemented plans, as well as implementation of the new ones, often risky ideas. For several years, we have been watching polish and foreign market - a lot of unused golden opportunities and so many mistakes had been a pretext to introduce something new and fresh to the job fair segment. The event like Wroclaw Career EXPO. This happening is in many ways different from the other trades. One of the most important changes was the way out of the campusesâ&#x20AC;&#x2122; area to a neutral object<bez przecinka> which had to influence (and in fact influenced) on the diversity profile of visitors. According to statistics, Wroclaw Career EXPO was visited by approximately 70% of students and just-graduates, but also about 30% of professionals who had already gained their work experience. Another innovation that we have introduced - a need for registration - was supposed to be a perfect remedy for the casual visitors â&#x20AC;&#x201C; with a full consciousness we can say that anyone who visited the exhibition on November 14 knew what they are and how should they be prepared for them. At the same time we established the exact number of registered participants - 3007. This fact gives us a strong basis for planning another events and performing reliable statistics. We have also a possibility to have contact with every single participant which gives us a brand new opportunities and challenges in the future. We are very proud of the fact that we have won the trust of both visitors and businesses, and that our event resulted in mutual satisfaction. Above all, we are pleased that the success that we have achieved gives us a strong basis for continuous improvement and making the Wroclaw Career EXPO in the near future - we are sure of that- will become the market leader in job fairs. The only one which has a positive effect on the competitiveness of similar events and sets the highest quality standards. The next edition is scheduled for 9 April 2013. As a result of the fact that the event has become quite popular we will also change its location - it will be hold in the main building of the Centennial Hall.
OPINIONS OF COMPANIES: These job fairs are one of the best organized ones I’ve ever been to. Małgorzata Zawada, PwC What is most appreciated in cooperation with the Career EXPO organizers is primarily their openness, commitment and a great attitude of "everything is possible ", by which we were able to jointly complete all objectives assigned to the project.
We evaluate ver y positively our participation in the Career EXPO and the whole cooperation with the organizers of the job fairs. Success of fairs resulted not only in the wide promotion of the event and the great interest of participants, but also the professional approach to the business partner. Getin Noble Bank
OF PARTICIPANTS
Maria Pacanowska, AmRest We are very pleased to have participated in Career EXPO - the level of its organization, high turnout enthusiasm of both, participants and the organizers surpassed all our expectations. Keep it up! Matylda Siuta, Techland
Huge professionalism: excellent promotion resulted in a sensational turnout! Good luck with the next edition - Career EXPO 2013! Daniel Zieliński, Uniwersytet Wrocławski
PARTNERS Strategic Partner
Supporting Partners
Honorary Partners
Media Partners
ALL EXHIBITORS 1. AAM Poland Sp z o.o. 2. Active Strategy 3. AmRest Sp. z o.o. 4. AtoS IT Solutions and Services Sp. z o.o. 5. Bank Pekao SA 6. Biletyberlin.pl 7. Biznes Dolnośląski 8. BLStream Sp. z o.o. 9. BNY Mellon 10. Camp Leaders Poland Sp. z o. o. 11. Capgemini Software Solutions Center 12. CIMA (Chartered Institute of Management Accountants) 13. Credit Suisse (Poland) Sp. z o.o. 14. Electrolux Poland Sp. z o.o. 15. Endress+Hauser Polska Sp. z o.o. 16. Euro Bank S.A. 17. Eurostudent 18. FagorMastercook S.A. 19. Frankonia-Poland Sp. z o.o. 20. Geoban S.A. Spółka Akcyjna Oddział w Polsce 21. GetBack S.A. 22. Getin Noble Bank SA 23. GoldenLine Sp. z o.o. 24. Grupa Osadkowski 25. Grupa Pracuj Solutions Sp. z o.o. 26. HAYS Poland Sp. z o.o. 27. Hewlett-Packard 28. IBM Global Services Delivery Centre Polska Sp. z o.o. 29. ING Bank Śląski S.A. 30. International Experience Canada - Ambasada Kanady
31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56. 57. 58. 59. 60. 61.
Krajowy Rejestr Długów Biuro Informacji Gospodarczej S.A. KarierawFinansach.pl Komisja Europejska, Parlament Europejski KRUK S.A. Leroy Merlin Polska Sp. z o.o. NBC Sp. z o.o. NeuroSYS Nokia Siemens Networks Sp. z o.o. NUTRICIA Zakłady Produkcyjne Sp. z o.o. Okręgowy Inspektorat Pracy we Wrocławiu Oriflame Polska Grupa Merchandisingowa Sp. z o.o. Powiatowy Urząd Pracy we Wrocławiu PRAN sp. z o.o. Protea Sp. z o.o. proTRADER Sp. z o.o. PwC Randstad Sp. z o.o. Red Sky Sp. z o.o. Samsung Poland R&D Center SMT Software S.A. Snow Motion Solaris Bus & Coach S.A. Stowarzyszenie Studenckie WIGGOR - Karierosfera Techland Sp. z o.o. UTC Aerospace Systems WABCO Poland Wielton S.A. Wojskowa Komenda Uzupełnień we Wrocławiu Work Service S.A. Viessmann Research & Development Center
PROMOTION MEDIA RELATIONS and E-PR
Skillfully and consistently maintained dialogue with the media is one of the most effective promotion tools. For the purposes of promotion of Wroclaw Career EXPO we were in constant contact with approximately 500 journalists from more than 200 editors from the Lower Silesia and the entire Poland. Press releases about the event were delivered regularly, which resulted in numerous publications, mainly in the local and student media. We cooperated closely with seventeen media (Gazeta Wroclawska, Biznes Dolnoslaski, Eurostudent, HRStandard, Employer Branding Institute, GoldenLine,Pracuj.pl, QBusiness.pl, DlaStudenta.pl, Kluczdokariery.pl, Students.pl, StudentNews.pl, ESKA, AMS, Te l e w i z j a D o l n o s l a s k a T E D E , K a m p u s T V , KarierawFinansach.pl), giving most of them the title of our Media Partner. Their task was greater involvement in the promotion, such as placing banners on their websites, sending newsletters containing information about Wroclaw Career EXPO, or publishing dedicated graphics.
105
The total number of those publications in the media was more than 200, including:
90
5
2
105 - mentions on the Internet 90 - radio emissions 5 - mentions in the press 2 - reports in the television
The list of all the publications can be found
Due to activities on the Internet in a few months <bez ‘around’> Wroclaw Career EXPO began to create large, engaged community of young and ambitious people. Every day we dialogue with them throught a few social media channels. In less than four months our Facebook profile liked nearly 1300 people, a group of dozens of experts keeps our actions on GoldenLine, we do not resign even from a bit less popular in Poland: Twitter, Google Plus and LinkedIn. Keeping interest in the event has also taken place in student services and industry, as well as forums and universities. A week before the event we launched a movie promoting it, which at the same time started Wroclaw Career Expo’s channel on Youtube. After a while it turned out that one of the Internet users voluntarily developed their individual concept for a movie that promotes our job fairs.
Both movies you can see on our channel:
>> Visit us also at:
PROMOTION OUTDOOR and PROMOTION TOUR
Outdoor campaign, we started a month before the event, but the greatest intensity it took two weeks before the job fairs. It consisted of a number of key elements which are mentioned below:
Outdoor in numbers: 10000 leaflets 400 posters on trams 200 posters on poles
300 posters in campuses 30 citylights 1 banner in the hall IASE 1 spot
Three weeks before the Wroclaw Career Expo started a direct promotion, consisting mainly of informing students on campuses about the event, as well as distributing the promotional materials (both on campuses and in the city), including:
To view the presentation and the content of both brochures, click on the cover: FAIR GUIDE
> Fair Guides (6,000 printed catalogs with descriptions and instructions for exhibitors about the exhibition) > leaflets > Gadgets (notebooks, pens, key chains, stickers, candy) In addition to the printed Fair Guide have also prepared other material â&#x20AC;&#x201C; Career Guide, which included practical advice connected with the issue of career and the future of young people included in the form of twenty interesting articles.
CAREER GUIDE
TRAINING
During WrocĹ&#x201A;aw Career EXPO 9 trainings were conducted by the companies cooperating with us. They were attended by about 430 participants. Training topics: 1st How to stop time: manage yourself effectively in time - AmRest 2nd Pimp your CV! - Hewlett-Packard 3rd Art of achieving your goals - PwC 4th How to get a job at Hewlett-Packard (and not only there) - Hewlett-Packard 5th Career in the EU institutions - the European Commission 6th Commercial Vehicle Braking SystemsWABCO 7th Discover Nokia Siemens Networks NSN 8th How to discover talents? Personal magic - Active Strategy 9th Career Management - how to derive job satisfaction? - Active Strategy
STATISTICS
Evaluation of the cooperating companies
3007 – number of registered visitors who came to the fairs 29% of them were specialists 49% - students 18% - graduates 4% - persons with primary education
53% of visitors were looking for practice or internships 26% looking for work 15% looking for career advice 6% took part in the event for educational purposes
71% of the visitors had the printed ticket from our website
4.79/5 - Average mark in cooperation with the Career Expo 4.43/5 - average mark in rating organization and logistics 4.14/5 - average mark in the attendance 92% of companies declared their participation in the next edition of the event
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18000 – average amount of people that read information we published on our fan page (a month before the fair)
106119 – number of hits counted on our site from the very beginning (from September 2012) till now 6138 - the number of unique users
1460 – the number of people who have read the virtual Fair Guide 510 – the number of people who have read the virtual Career Guide
PHOTO GALLERY A complete photo gallery is HERE
THANK FOR YOUR ATTENTION Feel invited to cooperating with us in the next edition of Wroclaw Career EXPO Wiktor Fiszera 503 135 667 wiktor.fiszera@careerexpo.pl ﾅ「kasz Cysewski 515 846 171 lukasz.cysewski@careerexpo.pl Anna Rakoczy 784 370 990 anna.rakoczy@careerexpo.pl