2025 ORLANDO CARNIVAL DOWNTOWN
SPONSORSHIP
PROPOSAL
INTRODUCTION
We are thrilled to present the 2025 Orlando Carnival Downtown, an extraordinary celebration of Caribbean culture, music, and traditions. This annual event, now in its 38th year, has grown to become a cornerstone of the Orlando community, attracting thousands of attendees from diverse backgrounds and cultures.
The Orlando Carnival Downtown is not just an event; it's an experience that brings together the vibrant spirit of the Caribbean and the lively energy of our local community. Over the course of three days, participants are immersed in a festival that features dazzling parades, electrifying music, exquisite Caribbean cuisine, and a vibrant marketplace. Our goal is to provide a unique platform where cultural heritage is celebrated, and new connections are forged.
As a sponsor, your brand will be prominently featured throughout our extensive marketing campaign, event venues, and active social media platforms. By partnering with us, you will not only gain significant exposure but also demonstrate your support for cultural diversity and community engagement. We appreciate your attention to this proposal and eagerly anticipate discussing potential partnerships with your company to advance our initiatives.
Thank you in anticipation!
OUR AUDIENCE
The event attracts a diverse audience, including both locals and tourists, as well as individuals from Caribbean communities and various other cultural backgrounds. Its inclusive nature makes it appealing to people of all ages who are eager to experience the vibrant and lively festivities of the Caribbean carnival.
OVER 25K
ATTENDEES
Across 35 States and Countries
WHY SPONSOR US
Brand Exposure
Gain unparalleled brand visibility in a niche market. By promoting your brand before, during, and after the event, you’ll reach a diverse and engaged audience eager to discover new products and services
Build Relationships Increase Revenue Heightened Visibility
Strengthen both corporate and community ties by showcasing your commitment to cultural events. This sponsorship allows direct exposure to our market, fostering relationships that can lead to long-term loyalty and collaboration.
Stand out in a lucrative and affluent market. Carnival attendees are not only passionate about travel but also prioritize health, beauty, and wellness. Position your brand as a preferred choice among these discerning consumers.
Enhance your brand’s visibility through our dedicated messaging. We emphasize the importance of supporting those who support us, tapping into the Caribbean market's fierce brand loyalty. Your commitment to our event will resonate deeply with our audience.
MEDIA REACH
9.8 BILLION
TikTok Views
450k Instagram Views
PARADE TIME 5 HOURS
294k Facebook Views
OUR AUDIENCE
ART & CULTURAL EDUCATIONAL TRAINING
Orlando Carnival is not just a celebration; it is a vibrant platform for preserving and promoting the rich cultural heritage of the Caribbean. In the lead-up to the Orlando Carnival Downtown, we are proud to present a series of educational and creative training programs designed to engage the communityandfosterthenextgenerationofculturalartistsandleaders.Theseprogramsarevital to sustaining the traditions and artistic expressions that make Carnival a unique and powerful culturalexperience.
Our training programs offer a hands-on approach to learning, where participants can immerse themselvesinvariousaspectsofCarnivalarts.Weprovide:
Steelpan Playing Classes: Participants will learn to play the steelpan, an iconic instrument that embodies the spirit of the Caribbean. These classes offer not only musical instruction but also a deep appreciation for the history and cultural significance of steelpan music.
Creative Carnival Costume Design: This program includes comprehensive classes in sketching designs, color coordination, wire-bending, and costume creation. Participants will gain practical skills in costume design, learning the intricacies of creating vibrant and expressive Carnival costumes that are both artistic and culturally resonant. Artistic Stage and Prop Design: These classes focus on the creative and technical aspects of stage and prop design, essential elements in bringing the Carnival atmosphere to life. Participants will explore various techniques in designing and constructing props that enhance the visual and thematic elements of the Carnival experience.
Mas Band Development and Growth Planning: This program is dedicated to teaching the essentials of Mas Band organization and management, from concept development to execution. Participants will learn how to grow and sustain their own Mas Bands, ensuring the longevityandevolutionofthisvitalaspectofCarnivalculture.
Wewillbehostingtheseworkshopsandtrainingclassesincollaborationwithcommunitypartners and after-school programs, ensuring broad access to these educational opportunities. By supporting these programs, sponsors will contribute to the preservation and innovation of Caribbean cultural arts, empowering the next generation to continue and evolve these vibrant traditions.
The Orlando Carnival Downtown weekend is a highly anticipated annual event celebrating the vibrant culture, music, and traditions of the Caribbean. Spanning three days, the festival brings together people from diverse backgrounds to experience the joy and rhythm of Caribbean carnival.
EVENT OVERVIEW EVENT VENUES
1 Citrus Bowl Place, Orlando, FL 32805, United States
287 S Tampa Ave, Orlando, FL 32805, United States
445 S Magnolia Ave, Orlando, FL 32801, United States
EVENT SCHEDULE
Day One: Friday, May 23, 2025 - Carnival on the Runway (6pm to 11pm)
Orlando Carnivals' "Carnival on the Runway" is where the vibrant heart of Caribbean culture meets the glamour of high fashion. This red-carpet fashion extravaganza brings together the finest established and upcoming Carnival Costume designers from around the globe, each vying for the prestigious title "Costume Design of the Year and a grand CASH prize. Set on the Plaza level of the iconic Camping World Stadium, "Carnival on the Runway" promises an ultra VIP experience like no other. Savor delectable tapa-styled Caribbean dishes, perfectly paired with refreshing natural Caribbean nonalcoholic juices. Join us for an evening of dazzling designs, culinary delights, and unforgettable moments.
Day Two: Saturday, May 24, 2025 - Jouvert - (8am
to 2pm)
The Orlando Carnival Jouvert, a vibrant celebration steeped in rich history and cultural significance, marks the unofficial start of the Carnival festivities. Participants don paint, mud, and powder, dancing through the streets to the infectious rhythms of soca and calypso music. Join us to revel in the vibrant energy and be part of a centuries-old legacy that continues to inspire and unite communities across globe.
Day Two: Saturday, May 24, 2025 - Soca Anthropology - Back in Time Lime - (6pm to 11pm)
On May 24th, 2025, the lawns of the iconic Dr. Phillips Performing Arts Center in Orlando, Florida, will be transformed into a vibrant and lively Caribbean-American multicultural extravaganza. Orlando Carnival Downtown's highly anticipated event, 'Soca Anthropology - Back in Time Lime,' brings together a fusion of Caribbean cultures, captivating attendees for an unforgettable celebration. With the arts center as its stunning backdrop, the event will feature a mesmerizing display of Caribbean traditions, music, dance, and cuisine.
Day Three: Sunday, May 25, 2025 - Downtown Mas Band Costume Parade and Festival (2pm to 11:59pm)
Celebrate our 38th Anniversary with the Downtown Mas Band Parade, where elaborately costumed bands dance and parade through the streets, showcasing the artistry and exuberance of Caribbean culture. Enjoy live music from top soca, calypso, and reggae artists, mouth-watering Caribbean cuisine, and a vibrant marketplace filled with crafts and cultural artifacts. We plan to present the 2025 Orlando Carnival Downtown as a FREE event with an Ultra VIP and VIP area offering maximum indulgences in comfort, shade, luxury seating, top-shelf alcohol, and catered Caribbean cuisine
REGIONS USA
Atlanta
Boston
Broward
Miami Dade
Orlando
North/South Carolina
New Jersey
New York
Puerto Rico
Virginia
Washington DC
INTERNATIONAL
Australia
Bahamas
Barbados
Brazil
Canada
Cuba
Guyana
England
Jamaica
Trinidad & Tobago
Turks & Caicos
Virgin Islands
SPONSORSHIP PACKAGES
Presenting Sponsor
$100,000 - Only 1
Exclusivenamingalignment(e.g.,"YourBrand"presentsthe OrlandoCarnivalDowntown2025")
Branding at ALL entrances banner placement at all events
(minimum 6) leading up to Orlando Carnival Downtown Press Conference with over 6 media outlets inattendance, Sponsored Radio Ads on regional and local programs on iHeart Radio and COX Radio, local and Online Radio Stations.
Sponsored VIP Pavilion with 360 degree signage and branding
Banner Placement along the 1.5Mile ParadeRoute 4,000 feet of fence, and all stages
Full-page Color Ad in the Caribbean American Passport ( 3 months)
Logo prominently placed on marketing materials, Media Interviews Included on all Marketing, social media
reel creation for IG,X, Tik Tok & FB
Live Event before Carnival at Sponsor Location
60 Event Tickets for Giveaway & 10 Tickets to our VIP Experience
5minofAdOverlay,2minofReelTime
Title Sponsor
$80,000 - Only 1
Banner Placement at 2 Pre-events leading up to Orlando Carnival Downtown
Ads on regional and local programs on iHeart Radio or COX Radio, local and Online Radio Stations
Banner Placement along 4 000 feet of the perimeter fence and on all Stages at the event
Full-page Color Ad in the Caribbean American Passport ( 2 months)
Logo prominently placed on marketing materials Media Interviews, Inclusion on all Marketing & Press Releases
Live Event before Carnival at Sponsor Location Choice of Sponsor tent placement
50 Event Tickets for Giveaway & 8 Tickets to our VIP Experience
4 min of Ad Overlay, 2 min of Reel Time
SPONSORSHIP PACKAGES
Main Stage Sponsor
$60,000 - Only 1
Total branding of all digital material alongside the Orlando Carnival Downtown logo
Banner Placement at main events
Sponsored Radio Ads on local and Online Radio Stations
( Minimum 6 stations)
Full page Color Ad in the Caribbean American Passport
News Magazine ( 2 months)
Media Interviews, Inclusion on all Marketing & Press
Releases
Live Event before Carnival at Sponsor Location Choice of
Sponsor tent placement
40 Event Tickets for Giveaway & 8 Tickets to our VIP
Experience
3 min of Ad Overlay, 2 min of Reel Time
Exclusive Area Sponsor
$50,000 - Only 2 Selected
Customizable Area to the design, taste, and desire of the alcohol beverage company
Portable Air conditioners, VIP air- conditioned restrooms, bottle service, high- top tables cigar areas
Banner Placement and branding of the exclusive area
Sponsored Radio Ads on local and Online Radio Stations
Media Interviews, Inclusion on all Marketing & Press
Releases
Live Event before Carnival at Sponsor Location Sponsor
Tent Space at the event
30 Event Tickets for Giveaway & 6 tickets to our VIP
Experience
2 min of Ad Overlay & a 30- second Reel
SPONSORSHIP PACKAGES
Platinum Sponsor
$40,000
Banner & Event Branding at 1 event leading up to Orlando Carnival
Sponsored Radio Ad on local/ Online Radio Stations ( Minimum 4 stations)
Banner Placement along 1,000 feet of internal fenceHalfpage Color Ad in the Caribbean American Passport (2 months)
Media Interviews, Inclusion on all Marketing & Press Releases
Live Event before Carnival at Sponsor Location Sponsor Tent Space
30 Event Tickets for Giveaway & 5 tickets to our VIP
Experience
3 min of Ad Overlay, 1 min of Reel Time
Sound/Stage/Light
Sponsor - $20,000
Banner & Event Branding at an event leading up to the Orlando Carnival
Sponsored Radio Ad on local/ Online Radio Stations ( Minimum 2 stations)
Banner Placement along the VIP area internal fence Half- page Color Ad in the Caribbean American Passport ( 2 months)
Media Interviews, Inclusion on all Marketing & Press Releases
Live Event before Carnival at Sponsor Location Sponsor Tent
20 Event Tickets for Giveaway & 4 tickets to our VIP Experience
2 min of Overlay & a 30- second Reel
SPONSORSHIP PACKAGES
Bar Sponsor
$15,000
Banner & Event Branding at the Orlando Carnival
Downtown
Sponsored Radio Ad on local/ Online Radio Stations ( Minimum 1 station)
Banner Placement along the Mas Band ramp and judges' area
Half- page Color Ad in the Caribbean American Passport ( 1 month)
Live Event before Carnival at Sponsor Location Sponsor
Tent Space at the event
10 Event Tickets for Giveaway & 2 Tickets to our VIP
Experience
2 min of Ad Overlay & a 30- second Reel
VIP Area Sponsor
$10,000
Cash or Products
Banner & Event Branding at 1 event leading up to Orlando
Carnival
Sponsored Radio Ad on local/ Online Radio Stations ( Minimum 4 stations)
Banner Placement along 1 , 000 feet of internal fence
Half- page Color Ad in the Caribbean American Passport ( 1 month)
Media Interviews, Inclusion on all Marketing & Press Releases
Live Event before Carnival at Sponsor Location Sponsor
Tent Space at the event
10 Event Tickets for Giveaway & 2 tickets to our VIP
Experience
2 min of Ad Overlay & a 30- second Reel
SPONSORSHIP PACKAGES
Float/Truck Sponsor
$7,500
All branding of the area around the Fire/ Reggae Zone
Sponsored Radio Ad on local/ Online Radio Stations
( Minimum 1 station)
Banner at the Orlando Carnival Downtown
Live Event before Carnival at Sponsor Location Sponsor
Sponsor Tent Space at the event
5 Event Tickets for Giveaway
1 min of Ad Overlay
T-Shirt Sponsor
$5,000
Banner & Event Branding at the Orlando Carnival Downtown
Sponsored Radio Ad on local/ Online Radio Stations ( Minimum 1 station)
¼ Page Color Ad in the Caribbean American Passport ( 1 month)
Sponsor Tent Space at the event 4 Event Tickets for Giveaway
1 min of Ad Overlay
Silver Sponsorship
$2,500
Banner & Event Branding at Orlando Carnival Downtown
Sponsored Radio Ad on local/ Online Radio Stations
( Minimum 1 station)
¼ Page Color Ad in the Caribbean American Passport ( 1 month)
Sponsor Tent Space at the event
3 Event Tickets for Giveaway & 2 tickets to our VIP Experience
1 min of Ad Overlay
Give-Away Bag Sponsor
$1,500
Banner & Event Branding at Orlando Carnival Downtown
Sponsor Tent Space at the event
2 Event Tickets for Giveaway
1 min of Ad Overlay
AD OVERLAY DETAILS
Our Media and TV promotional partners will provide full live streaming coverage for each of the following festival events with ad overlay and reel options included in each sponsorship package:
Carnival on the Runway - Friday, May 23rd, 8pm (5 hours)
J’Ouvert - Saturday, May 24th, 8am (4 hours)
Soca Anthropology - Saturday, May 24th, 8pm (5 hours)
Parade of Bands - Sunday, May 25th, 11am (5 hours)
Closing Concert - Sunday, May 25th, 5pm (5 hours)
In total, there will be twenty-four (24) hours of broadcast airtime. We will inject pop-up overlays (Examples shown in Figure 1) and traditional break-in ad reels at regular intervals throughout the broadcasts. Additionally, within two (2) weeks of the festival, the studio-produced footage from each event—with ads—will be available for on-demand viewing on our Media and TV partner platforms and eventually on YouTube. This will generate secondary and tertiary viewership in the hundreds of thousands, if not more, over their lifetimes.
The ad overlays and reels offer a unique opportunity for continuous brand visibility throughout the live event coverage and in the subsequent on-demand viewing, ensuring maximum exposure for our sponsors.
BROADCAST ONLY
Our Media and TV partners represent streaming networks dedicated to AfroCaribbean entertainment, arts, sports, and culture. It is available on AppleTV, FireStick, Roku, mobile apps, and on their individual websites. These Media and TV partners will represent the OFFICAL broadcast partner for Orlando Carnival Downtown happening May 23rd to 25th, 2025!
In terms of reach and demographics, our Media and TV streaming partners have established market presence in over 39 countries, and have rapidly growing audiences with thousands of current monthly viewers: over 60% of which represents the US market and over 20% in the European market. Among our viewers, over 39% are in the 35 - 44 age group, followed by the 25 - 34 age group at over 28%. Our Media and TV partners are projecting a tremendous upswing in monthly viewership based on this engagement.
We will provide full live streaming coverage for each festival event, injecting pop-up overlays and traditional commercials at various intervals throughout the broadcasts. Chart: Event Length and Ad Time
BROADCAST ONLY
Overlays will be injected for one (1) minute (2 x 30 sec) every third minute (minutes 3, 6, 9, 12, etc.), producing four (4) minutes of overlay time per 15-minute broadcast segment, totaling 16 minutes per broadcast hour. Click here for a 2-minute demo of our overlay capabilities.
Similarly, reels will be injected for 2 minutes every 13th minute, producing eight (8) minutes of commercial time per hour. This table provides a summary of the total available advertising inventory. Your sponsorship entitles you to the following allotment of ad time for each event across the 3-day festival.
Sponsorship Tier and Ad Time Allotment
PREVIOUS SPONSORS
