Photography Yearbook Brief Design the Photography yearbook publication to be delivered as part of their end of year show exhibition. Concept Unseen. Tone of Voice Professional, simple, intriguing. Audience Graduating photography students and their tutors, photography professionals, End of Year Show visitors.
Carl Holderness Rationale The end of year show comprises of an exhibition and a publication to co-inside with the work that is displayed. The rationale behind the publication was to come up an identity and layout designs that could pass through a publication design. The layouts were to best showcase a simple aesthetic layout that best illuminated the photography. Simple layouts and basic typography, with consistently placed information were used.
Logo Design The logo design for the unseen publication was to create something simple. Using a san-serif typeface with serif detail removed to make the communciation simple, the seen highlihted in a darker colour. The logo separated on the publication itself further by placing half the word on the font and half on the back.
OUGD303 Blog Tags Yearbook, Unseen, Photography Yearbook Board 01/04
Carl Holderness Grid Structure A 12 x 12 grid structure was created with certain rules for its use. The 12 offered the largest amount of versatility whislt remaining structured, rows added a variety of positioning places for arrangment of information. The structure best allowed for versatility when composing dynamic custom image spreads. Full and half bleed, aswell as simple standalone images on single pages made the most of the space available, making the composition on the spreads far more engaging.
OUGD303 Blog Tags Yearbook, Unseen, Photography Yearbook Board 02/04
Carl Holderness Publication Specifications
OUGD303
210mm x 210mm 108 pages Full Colour Litho Lock-Bind Foil & Blind Emboss Finish Cover
Blog Tags Yearbook, Unseen, Photography Yearbook
175gsm Silk Internal Pages 300gsm Blue Card Cover
Board 03/04
Carl Holderness Poster Design The typographic identity visual aesthetic passes through onto possible other formats including poster formats and flyer designs. Here using a simple A2 format to showcase the typography in an abstract fragmented way. The poster is printed on silk foil finish.
OUGD303 Blog Tags Yearbook, Unseen, Photography Yearbook Board 04/04