Brief Create an identity for the Leeds College of Art End of Year Show. Concept In the spotlight. Audience Art & Design students, creative industry professionals, local and national press and TV, local artists and general public visitors. Tone of Voice Friendly and informative, professional, considered, and innovative whilst portraying the College as a leader in art, design, media and communications education.
Rationale The showtime identity plays on the suspense of a show beginning, the exictement and the buildup till the spotlight hits the stage. It also poses an idea of putting the college in the spotlight over others who are maybe left in the dark. The word showtime also links to the concept of the showcase of work by the students and is a little tongue in cheek in reference to the idea of a play or act which should appeal to the widest audience possible as it doesnt take itself too seriously. The concept is based on the idea of a spotlight illuminating the black background as if onto a students work.
Logo Design The design of the identity relies on a spotlight icon which passes through media on plain backgrounds, giving the effect of illumination. The icon is designed to be minimal and contemporary, inkeeping with the existing college material. The design is lit with a serif typeface, adding small elements of detail in it’s forms. The word ‘showtime’ is presented on all types of media on the upper left-hand side giving consistency.
Colour Pallet The colour pallet is vital to the professional and understated image of the End of Year Show brand. The college’s elements are composed in simple black and white where colours are used in signifying the different courses on other visual material.