Carlsbad Business Journal - August 2015

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(SAFE) FUN IN THE SUN Tips for staying active in the sun without the consequences.

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BUSINESS WWW.CARLSBAD.ORG

EDUCATION SPOTLIGHT

JOURNAL

VOL. 32, NO. 7

Training for the next level

Chamber launches Candidate Academy

The four-session academy will train participants on how to: • Develop a platform • Set up a campaign team • Develop a message • Secure endorsements • Identify important regional issues

Featured speakers have been selected to bring perspectives from across the political spectrum to provide balanced and informative information, as well as real-life experience in campaigning. Other speakers are experts in their fields and will provide insight into the pressing issues that are facing the region and beyond.

5934 Priestly Drive 5934 Priestly Drive Carlsbad, CA 92008 Carlsbad, CA 92008

PRESORT STD U.S. Postage PAID Carlsbad, CA Permit #67

SEE CANDIDATE, Page 12

AUGUST 2015

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE

Be in it to win it

The Carlsbad Chamber of Commerce is looking for people who have always wanted to run for elected office to be a part of the inaugural class of the Candidate Academy, a new program that seeks to boost civic participation in the electoral CANDIDAT E process in ACADEMY San Diego’s Coastal North County. The academy will educate, inform and prepare potential candidates on the realities of running for and serving in public office. This nonpartisan seminar series will provide a wealth of training and resources and allow participants to interact with business and civic leaders.

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Scholarship helps Chamber members hone sales skills

Rob Swette of Sales Growth Associates, LLC sits at the head of the table during a morning meeting of the Sandler Training President’s Club. Pictured next to him, from left, are Fernando Beltran Lupi of Believe in Signs and Ryan Alexeev of North County Legal. BY JOSÉ A. LÓPEZ Editor | Carlsbad Business Journal

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yan Alexeev and Fernando Beltran Lupi didn’t expect to be business owners. After graduating from Gonzaga University School of Law, Alexeev worked two part time legal jobs that did not feel like a cohesive career. In 2009 she founded North County Legal, a practice specializing in immigration and estate planning law, because she realized she could be more selective about her clientele and a group of law school friends who started a firm after graduation encouraged her to venture out on her own. “I never planned on owning my own business, but the way that

the economy was at the time, it was very hard to find one fulltime job,” Alexeev said. “I figured I could do this.” Beltran Lupi worked for nearly 20 years developing new business for Ericsson. When the company moved all of its operations out of the United States, he had to decide whether to uproot his family and leave Carlsbad for another country or turn his hobby of printing T-shirts for family and friends into a business. That was the beginning of Believe in Signs, the promotional products company he started in 2007, which primarily serves small businesses. “I didn’t have a clue how to start,” he said. “I was coming from working with companies that were doing

$50 million deals and small companies have a completely different structure and way of doing business. It was a big switch. I had to learn how to operate in a small business environment.” When they were starting their business, both turned to the Carlsbad Chamber of Commerce for help. They became active members, filled leadership roles in committees and participated in other professional development activities the Chamber offered. Their businesses thrived, even though they launched their careers during a tough economic climate. When Rob and Teri Swette of Sales Growth Associates, LLC (SGA) a licensed training center for Sandler Training approached

the Chamber with the intent of establishing a scholarship program to help members hone their sales skills, Alexeev and Beltran Lupi were among the Chamber members who were nominated to apply for the scholarship — and the ones who were selected. SGA provides sales and management training and consulting services for small- to medium-sized businesses as well as corporate training for Fortune 1000 companies. Their specialized tools equip trainees with the skills necessary to improve both their business and bottom line. In Alexeev’s and Beltran Lupi’s case, the scholarship came at an opportune time.

SEE TRAINING, Page 12

BUSINESS SPOTLIGHT Living the ‘Good Life’ one referral at a time Headquartered in Carlsbad, Buffini & Company has taught business professionals around the world to work by referral for more than 20 years. Founded in 1996 by real estate expert and master motivator Brian Buffini, the company provides a unique and highly-effective lead generation system and comprehensive business coaching and training programs which have helped entrepreneurs in 37 countries improve their business, increase net profit and enhance their quality of life. The “Work by Referral” system was developed by the company’s chairman and founder Brian Buffini, who, at age 19, left Ireland for San Diego in the 1980s, and decided to try his hand at real estate. Frustrated by the traditional methods of lead generation, such as cold calling and door knocking, Buffini tapped into

concept a step further by providing the tools, training and accountability to help real estate professionals and small-business owners cultivate high-quality leads through the relationships they build with their clients. Generating business through established relationships creates a steady stream of leads and reduces the need to lean on conventional methods of lead generation.

Business development programs for all levels of experience “Brian Buffini’s Success Tour’ is a two-day real estate event highlighting proven strategies for business growth. the time-tested method utilized by his family’s successful painting business in Ireland — offer excellent

service to your customers and they’ll refer you to their family and friends. Buffini & Company takes this

Buffi ni & Company’s training programs are designed for all levels of business professionals, from newbies to seasoned pros and everyone in-between.

SEE BUFFINI, Page 5


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WORDS OF WISDOM

TED OWEN OFFICERS

President & CEO CARLSBAD CHAMBER OF COMMERCE

CHAIRMAN OF THE BOARD John Osborne AT&T CHAIRMAN ELECT Carmen Rene Carmen Rene, CPA TREASURER John Lechleiter AKT, LLP VICE CHAIR OF PUBLIC POLICY Michael Howes, AICP Howes, Weiler and Associates VICE CHAIR OF ECONOMIC DEVELOPMENT Ahmed Haque NRG Energy, Inc. VICE CHAIR OF BUSINESS & COMMUNITY DEVELOPMENT Deb Beddoe YourOpsManager VICE CHAIR OF STRATEGIC PLANNING Lou Storrow Storrow Law, APC PAST CHAIR Carlton Lund The Lund Team

We can’t give in to FEAR

Lately, I have seen and heard the dreaded “R” word, recession, raising its ugly head. I see FEAR starting to slide into our lives. FEAR means False Evidence Appearing Real. Sure there is negative news out there, but if that is all we hear, then that’s what we will believe is only happening. Well, we don’t want to believe only the bad. There is plenty of good happening too. Take my word for it, there is only a recession or softening of the economy if we follow it. I have been reading Brian Tracy’s book, “Advanced Selling Strategies.” Some of the theories of this San Diegan and expert sales trainer and consultant apply to all of us, not just those in sales and marketing. For instance, he writes: • The key to success is to learn from experts; study and copy the very best in your field. • Fully 80 percent of a person’s success will be determined by his or her attitude, only 20 percent by aptitude. • The quality of your thinking determines the quality of your life. By using your ability to think you take charge of your life and determine your own destiny. You determine everything that happens to you by the way you think about it in advance. • Self-esteem is our emotional core; it is the most important component of the self-concept. Self-esteem controls our levels of energy, enthusiasm and motivation – if you think you can do it, you can. • On the other side of the coin is low self-esteem, which translates into feelings of inferiority and unworthiness. It is manifested in feelings of incompetence and inadequacy. The FEAR syndrome starts here. • The fear of rejection soon follows on the heels of a sagging selfconfidence. Fortunately, the fear of rejection and its companion, the fear of taking a risk, are acquired conditions. No one is born with it. Instead, it is infancy onward. It’s a negative habit pattern that almost everyone develops while growing up. And, because it is learned, it can be unlearned, sometimes quickly. Stepping up and realizing that we are in complete control of our own destiny is the first step. Not buying into FEAR is the next. Lastly, with every success, no matter how small, we will build into a growing confidence and higher self-esteem. Fear is and always will be the greatest enemy of mankind. We can’t control what goes on around us, but we can control ourselves. Don’t buy into the potential of a recession, or what we can’t do, or whatever excuse du jour crops up. We must remember this Henry Ford quote: “If you believe you can do a thing, or if you believe you cannot, in either case you are probably right.”

DIRECTORS

The Carlsbad Chamber brought together health care executives and other officials in health-related industries for a roundtable conversation on emerging issues.

Chamber holds roundtable for healthcare industry The Carlsbad Chamber of Commerce brought together health care executives, doctors and other officials in health care and related industries to get a better understanding of the challenges they face and to encourage strategic partnerships to showcase and improve the superior health care options available in Carlsbad and North San Diego County. This was the first of what will be many industry-related roundtable discussions that the Chamber will hold in the coming months ­— which is one of the goals the Chamber’s Board of Directors set at its annual planning meeting. Roundtables are a good way to figure out how the Chamber can be a better advocate for key sectors of its membership. The June roundtable was moderated by Dr. William Meade of Activ8 Athleticism and included representatives from the following

FROM THE CHAIRMAN

JOHN OSBORNE Chairman of the Board CARLSBAD CHAMBER OF COMMERCE

healthcare companies: • La Costa Glen Carlsbad • North County Health Services • Scripps Health • Surgery One • Tri-City Medical Center The conversation topics included the impacts of technology on the healthcare industry, the legislative issues on the federal and state or local level that are the biggest threat to the industry, strategies for collaboration and partnerships to address the

challenges that consumers with highdeductible plans face when they’re diagnosed with chronic diseases and what opportunities are available to invest in long-term care to deal with the aging Baby Boomer generation. The candid discussions were productive, and the group is now looking at the possibility of coming together again to bring their concerns to elected officials at the state and federal level. This meeting reinforces just what can happen when like-minded individuals come together with a common purpose. It is also a reminder of one of the many ways that the Chamber acts as the united voice of business. On an unrelated matter, I would like to offer you a personal invitation to the annual State of the City Luncheon on Friday, Aug. 21 at the Sheraton Carlsbad Resort and Spa. You can register for the event at www.carlsbad.org.

David Bennett Joseph Charest John Haedrich Lupe Hairston Frank Idris Brian Lee Rick Lemmo Matt Leonard Peter MacLaggan Larry Magor William Meade Jr., MD Trisa Mills Niels Norby Ryan Perry Don Sando Don Schempp Michael Schroder Lee Sterling Jeffrey R. Stoke, Esq. Tim Stripe Amber J. Ter-Vrugt Jim Valentine Scott White

Tri-City Medical Center Katz & Associates Tip Top Meats/European Deli Freedom Window Cleaning LEGOLAND California Resort Wells Fargo Bank Caruso Affiliated Edward Jones Poseidon Water, LLC Omni La Costa Resort & Spa Activ8 Athleticism TaylorMade Golf Company SD Trophy Westfield Carlsbad Strategic Results Group Torrey Pines Bank Carlsbad Cal State San Marcos Leon P. Sterling, Commercial Tenant Broker Procopio, Cory, Hargreaves & Savitch, LLP Grand Pacific Resorts, Inc. Scripps Health SDG&E New Village Arts

ADVISORY COUNCIL Ofie Escobedo Suzette Lovely Ryan Ross Sam Ross Michael Schumacher Sandy Wilson

Lola’s 7-Up Mexican Market & Deli Carlsbad Unified School District North County Transit District Visit Carlsbad City of Carlsbad Liaison Camp Pendleton

STAFF Ted Owen President & CEO Toni Padron Executive Vice President & COO Bev Jorgensen Vice President, Corporate & Member Relations Bonnie Hoffman Business Services Manager José A. López Director of Communications/ Editor, Carlsbad Business Journal Kathleen Mandig Business Development Manager Scott Peltier Marketing Specialist Darryl Reitmeyer Director of Sales & Marketing Chad Spinks Graphic Designer Kathy Steffen Member Services Manager

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MISSION STATEMENT

CHAIRMAN’S CIRCLE d T H A N K S F O R YO U R C O N T I N U E D S U P P O RT d The Chairman’s Circle was created to give prominent recognition to the companies whose steadfast support has helped the Chamber remain a proven collaborative force that brings business and community together, energized by a shared vision and passion to transform our future. BENEFITS In addition to visibility in the Carlsbad Business Journal, marketing materials and event programs, Chairman’s Circle members enjoy a range of benefits tailored to their specific needs. Chairman’s Circle

“The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.”

CARLSBAD BUSINESS JOURNAL 5934 Priestly Drive • Carlsbad, CA 92008 Ph. (760) 931-8400 • Fx. (760) 931-9153 carlsbadchamber@carlsbad.org www.carlsbad.org

members also receive priority seating at chamber events and invitations to special Chairman’s Circle Members-Only receptions. We invite all chamber member companies who are committed to the success, growth and prominence of the Carlsbad Chamber of Commerce and the region as a whole to arrange for a visit to discuss the benefits and privileges of The Chairman’s Circle. To learn how you can join Chairman’s Circle please contact Toni Padron at 760-931-8400. Published monthly by the Carlsbad Chamber of Commerce. Subscription price is deducted from dues of Chamber members.

INDEX VILLAGE BEAT................................6 CITY NEWS.................................... 6 TO YOUR HEALTH...........................7 MEMBER COLUMNS ......................8 REAL ESTATE................................10 LEGAL UPDATE.............................23 MEMBER DIGEST....................23-26 ADVERTISING SPOTLIGHT NEVER STOP LEARNING...................14-21 MEMBER MARKETPLACE.........................9


CARLSBAD BUSINESS JOURNAL AUGUST 2015 | 3

Construction on Carlsbad desal pipeline finished 10-mile project stretches from Carlsbad to San Marcos After two years of work, the 10-mile pipeline that will carry fresh water from the Carlsbad Desalination Plant to a regional water distribution plant in San Marcos is complete. Crews installed the last 54-inch diameter pipe — No. 2177 — into Macario Canyon in Carlsbad on June 29. The project is on budget and on schedule, pending approvals for state regulatory agencies, to start delivering desalinated water to the area this fall. The plant will produce an estimated 50 million gallons of water per day, enough to serve about 112,000 families and meet 7 to 10 percent of the region’s water demand. The plant will offer a new source of water that is drought-proof, locally controlled and reduces dependence on water imported from Northern California and the Colorado River. “This final piece of pipe is a significant milestone for the Carlsbad Desalination Project, and a sign that the entire construction project is entering its final phase,” said Peter MacLaggan, vice president of Poseidon Water, the project’s private developer. “We are grateful for the

The Champions Course at the Omni La Costa Resort & Spa was renovated in 2011.

La Costa voted a top golf resort for women

Crews place the final section to a 10-mile pipeline that will connect the Carlsbad desalination plant to a distribution site in San Marcos.

This final piece of pipe is a significant milestone for the Carlsbad Desalination Project Peter MacLaggan

Vice President of Poseidon Water

cooperation and support of the businesses, residents, property owners and city staff along the route in Carlsbad, Vista and San Marcos,” MacLaggan added. With the pipeline installed, construction has shifted its

focus on restoring streets between Vista and the desalination plant in Carlsbad and finishing the plant. The $1 billion Carlsbad Desalination Project is the result of a 30-year water purchase agreement between the San

Diego County Water Authority and Poseidon Water for the purchase of between 48,000 and 56,000 acre-feet per year of desalinated seawater. It includes three main components: the desalination plant, the pipeline, and about $80 million in upgrades to Water Authority facilities for distributing the desalinated water throughout the region. During the three-year construction process, the project is supporting an estimated 2,500 jobs and infusing $350 million into the local economy. For more information about the Carlsbad Desalination Project, visit the project website at www.carlsbaddesal.com.

The Omni La Costa Resort & Spa has been voted among the Top 10 United States Golf Resorts for Women by GottaGoGolf Magazine. GottaGoGolf Magazine is the only national women’s golf magazine and reaches 120,000 women golfers affiliated with the Women’s Golf Alliance. Choosing the 10 honorees was a panel of 10 women golf writers, plus executive directors representing five of the member associations of the Women’s Golf Alliance. They based their selections on: tee options and golf amenities for women (including female staff/instructors); other activities available at and around the property; accommodations; value; accessibility; setting; climate; and other criteria. Omni La Costa has been a favorite of golf travelers since 1965. As the resort celebrates its 50th anniversary, it continues to enhance an illustrious history of attracting the great names in golf, as well as glamorous stars from the entertainment world, to its luxurious Spanish Colonial campus in Southern California, cooled by the breeze of the nearby Pacific. Omni La Costa offers 36

C a r l s b a d California

holes of championship-caliber golf on two newly renovated layouts offering two distinct playing experiences. The Champions Course (renovated in 2011) is a combination of tour-quality challenges and straightforward playability, while the more spacious Legends Course (renovated in 2013) offers contrasting visuals and subtle nuances around the greens. The Champions Course has been ranked among California’s “Best Courses You Can Play” by Golfweek magazine. Also a multiple winner of the Gold Medal Golf Resort designation by GOLF Magazine, Omni La Costa is part of the Omni Hotels & Resorts collection of 12 premier golf destination resorts from coast to coast and has been home for 40 years to the legends of the PGA Tour and LPGA Tour. In 2014 it hosted the prestigious California State Amateur Championship, and in 2015 will add the Gifford Collegiate to an impressive resume. Additional information about Omni La Costa Resort & Spa may be found at www.lacosta.com.


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Golfing, hiking, camping, swimming, surfing, meetings or a weekend getaway... Located at the core of San Diego County, Gillespie Field is a combination airport and business park with excellent accessibility, globally via air, locally by rail and regionally via multiple freeway connections. McClellan-Palomar Airport in Carlsbad is a gateway to San Diego’s North County. The new passenger terminal at the airport includes a restaurant, Wi-Fi access and rental car desks. County Airports * Agua Caliente * Borrego Valley * Gillespie Field * Fallbrook Airpark * Jacumba * McClellan-Palomar * Ocotillo * Ramona

BizAir Shuttle flies from the McClellan-Palomar Airport in Carlsbad to LAX and Las Vegas. It plans to add flights to Phoenix at the end of the month and also plans to expand to Northern California.

BizAir offers business perks everyone can enjoy New airline now flies to Las Vegas and LAX As its name implies, BizAir Shuttle originally looked to serve business travelers. However, it soon discovered that the perks it created for the business traveler — which depending on the plane, include free Wi-Fi service and power outlets, additional leg room, free snacks and beverages and no baggage or transfer fees — were the same things all passengers want. “When we started the airline the focus was on business travelers and their needs,” said Founder and CEO Dan Cretsinger. “We added these improvements and now we are attracting leisure passengers (too). We welcome anyone who wants to fly with us.” BizAir is filling the service void left by the departure of United Airlines from the McClellan-Palomar Airport in April. The company uses Embraer and Dornier jets — it does not use propeller planes. BizAir

Carlsbad Chamber of Commerce President and CEO Ted Owen, Carlsbad Mayor Matt Hall, BizAir Shuttle CEO Dan Cretsinger, Director of Airports for San Diego Peter Drinkwater and Chris Champine, Senior Policy Advisor for County Supervisor Bill Horn at the launch event for BizAir Shuttle. modified the Embraer jets — with approval from the Federal Aviation Administration — by removing two rows of seats to give more legroom to its passengers. Cretsinger added that he and his family have been flying into Carlsbad for the past 20 years to visit members of his wife’s family that live locally. When they realized that United was leaving the airport, they met with county airport officials and submitted the application shortly thereafter. BizAir, which is based out of Chicago and has been in

operation since 2009, plans to add more destinations to its flights that originate in Carlsbad. It plans to fly to Phoenix by the end of this month and later add destinations in Northern California. “We’re delighted to be serving the consumers of North San Diego County and we are looking forward to turning Carlsbad into our West Coast hub,” said Cretsinger. Passengers may purchase tickets through the online reservation system at www.BizAirShuttle.com.

Preserving Carlsbad Open Space the Right Way, submitted 20,000 signatures to the City of Carlsbad in support of the Agua Hedionda 85/15 plan.

20K signatures gathered for Caruso project

For More Information, Please Visit Us Online: www.SDCountyAirports.com The County of San Diego - Department of Public Works - Airports

Soon — at the earliest by the end of this month — the Carlsbad City Council will determine whether to put the ‘Agua Hedionda 85/15 Plan’ on the ballot or whether it will adopt the initiative, which would allow Caruso Affiliated to build a world-class shopping center near the Agua Hedionda Lagoon. The plan also gives the public access to open space in the form of trails and other improvements and preserve the area’s agricultural use, including the strawberry fields, for years to come.

The campaign committee that gathered signatures in support of the plan turned in more than 20,000 to the council last month. That is more than twice the 9,800 signatures (15 percent of the city’s registered voters) that were required by law to put the issue on the ballot or have the council approve it outright. The 85/15 Plan will create new public access to 85 percent (176 acres) of the land along the south shore of the Agua Hedionda Lagoon and reserve 15 percent of the land (26 acres) for the shopping

center, which will be anchored by Nordstrom. “I am honored by the trust the community has placed in the Agua Hedionda 85/15 Plan and the overwhelmingly positive response it has received,” said Rick Caruso, founder and CEO of Caruso Affiliated, the campaign’s primary sponsor. “We have spent nearly three years getting to know the character of Carlsbad and the people who love and cherish their community. In hundreds of community meetings with thousands of residents.”


CARLSBAD BUSINESS JOURNAL AUGUST 2015 | 5

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Carlsbad High School students won the sixth annual Vans Custom Culture competition, which challenges students to create unique shoe designs and win money for art education.

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Carlsbad students walk away with $75K in shoe competition Pretty soon, you might be able to walk into a store and buy a pair of Vans shoes with a design created by a group of talented Carlsbad High School art students. They walked away as the big winners of the sixth annual Custom Culture competition, which challenges high school students throughout the U.S. to get creative and design unique pairs of Vans shoes for a chance to win money for art education at their schools. This year, a record of 3,000 schools participated in the competition, which culminated June 9 at Industria Superstudios in New York City, where a panel of celebrity judges (actress Victoria

Justice, celebrity baker Amirah Kassem, musician Bea Miller, artist and author Dallas Clayton and Vans professional surfer Joel Tudor) crowned Carlsbad the winning school. The Carlsbad High Students won a $50,000 donation for the school’s art department. They also won two secondary competitions, which earned them additional donations totaling $25,000. In one competition they had to design a skateboard with an anti-smoking theme, while in the other they won for representing the best local flavor. The winning design could also be sold in select Vans retail stores, as well as online. “Year after year, Vans Custom Culture surpasses our

wildest expectations, from the level of high school participation nationwide to the student creativity we see in all of the designs that come through as part of the competition,” said Kevin Bailey, VF Action Sports Coalition and Vans president. “With arts education budgets continuing to suffer across the nation, Vans is thrilled to provide a platform to help talented youth find their creative voice and express themselves through art and design. Vans hopes that Custom Culture will inspire others to take up the cause of underfunding of public school arts education and further provide opportunities for creative expression.”

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BUSINESS SPOTLIGHT

BUFFINI ›Continued from Page 1

Each program is developed to help people improve their productivity, take charge of every aspect of their business and reach their full potential. For real estate agents, the cornerstone of Buffini’s training program is Peak Producers, a 12-week program that furnishes students with the knowledge and skills they need to thrive in the industry. Taken with a facilitator or online, students learn how to generate reliable leads by leveraging relationships with their clients, and put what they’ve learned into action through assigned weekly activities. In fact, the average student generates 12 transactions, earning $99,285 while taking the training program! Peak Producers provides the strategies to build a rocksolid real estate business.

Business and motivational tools Buffini & Company offers its members a powerful set of business and motivational tools. From a CRM that drives a predictable stream of

Pinch yourself all you want,

POP-BY TO SAY HELLO! Buffini & Company’s core mission is to impact and improve the lives of its clients and the greater community. The company welcomes ‘pop-by’ visits for a quick tour of the facility, or registering for a free filming of Buffini TV to learn more about the company and get useful tips to help you in your business. To learn more, visit buffiniandcompany.com.

Buffini & Company

6349 Palomar Oaks Court, Carlsbad 1-800-945-3485 | buffiniandcompany.com

high-quality leads, to monthly marketing kits, to the member’s only Buffini TV monthly broadcasts, to the highly acclaimed “Brian Buffini’s Success Tour,” a two-day real estate event highlighting proven strategies for business growth. This year’s tour will stop in San Diego, Richmond,

Va. , San Jose, Calif. , Philadelphia, Pa., Fort Worth, Texas, and Toronto, Ont. In 2014, the Success Tour broke all attendance records for real estate events with over 40,000 professionals attending in-person or via live broadcast locations.

YOU’RE STILL HOME. Set among the natural beauty of nearby Batiquitos Lagoon, the Aviara private villa rentals offer the comforts of a familiar place with all the luxury amenities one would expect from a world-class resort. Enjoy wild blue heron in the distance and a gourmet kitchen and renowned personal service at your doorstep. Leave home behind, yet find it waiting right here.

fourseasons.com / north san diego 760.603.3700 7210 Blue heron Place carlsBad, ca 92011 Nightly Rentals + Extended Stays . 1 & 2 Bedroom Villas + Kitchen + Laundry

The Business Spotlight is a paid advertorial feature. To get your business in the spotlight, contact Darryl Reitmeyer, the Chamber’s director of sales & marketing at darrylr@carlsbad.org.


6 | WWW.CARLSBAD.ORG

Enjoy summer to the fullest at the Village Summer is in full swing in the village and the Carlsbad Village Association has put together three great events to help you and your family enjoy the very best of what Carlsbad has to offer. The third Annual Flicks at the Fountain summer outdoor movie series is well underway. Every Thursday evening through Aug. 27, we transform the parking lot behind the prominent fountain on the corner of State Street and Grand Avenue into a free movie theater. We kicked off this summer’s series with Hook, starring the late Robin Williams, to the delight of nearly 200 people. Complete with a giant inflatable movie screen and an amazing sound system, the family-friendly movies come alive as the night sky darkens. Simply bring a low back chair, a cozy blanket, and movie snacks, and we will do the rest. Local village merchants such as Paradise Pizza and Linda’s Yogurt and Deli will be on site to take dinner orders and will deliver right to your spot! August movies include: The Incredibles (Aug. 6); Wizard of Oz (Aug. 13); McFarland USA (Aug. 20); and Jumanji (Aug. 27). Seating starts at 6 p.m. and movies begin just after dusk, around 8:05 p.m.

VILLAGE BEAT

CHRISTINE DAVIS Program Manager CARLSBAD VILLAGE ASSOCIATION

The Flicks at the Fountain summer outdoor movie series just kicked off its third year. It takes place Thursday evenings through Aug. 27. The 17th annual Art in the Village, always held on the second Sunday in August, will transform State Street and Grand Avenue, in the heart of the village, into a one-day, open air art gallery. On Sunday, Aug. 9, more than

100 local and regional artists will have their artwork on display, showcasing everything from oil paintings, watercolors, photographs, mixed media, new media, classical and contemporary sculptures, jewelry making and much more.

Starting at 9 a.m., attendees can browse exhibits and listen to live music while strolling the streets of their lovely village. Friday Night Live continues throughout the month of August to make your evenings in the village

much more enjoyable. Every Friday night, from 7-9 p.m., local musicians perform on the corners of Carlsbad Village Drive and State Street (outside of the Carlsbad Chocolate Bar) and State Street and Grand Avenue (outside Viz Art Ink). Ranging from indie pop to classical to country western, this “busker” style of music is the perfect warm-up for dinner in the village or a great way to relax after a fabulous meal. Come enjoy your village this summer like never before! For more information on any Carlsbad Village Association summer programs, visit our event page, which can be found at www.carlsbad-village.com. Davis is the owner of Coolest Shoes of California and program manager for the Carlsbad Village Association. For village-related inquiries email her at info@carlsbad-village.com

City’s water recycling system expansion helps economy After emerging from a five-year drought in the early 1990s, the City of Carlsbad realized it had little control of its water future. Carlsbad and San Diego County were at the end of a long water pipeline that served much of Southern California, and unless the city did something different, even radical, a string of outside water agencies had a profound say over the city’s drinking water supply. That drought was a big wakeup call, and Carlsbad’s response was to explore new water sources that would make the city more self-sufficient during times of drought. City officials saw a reliable water supply as an important factor in preserving Carlsbad residents’ high quality of life, and in attracting and retaining thriving businesses, especially those that depend on water in their manufacturing or cleaning processes. As a result the city has developed one of the most robust water recycling systems in the county. Last month the City Council, acting as the board of the Carlsbad Municipal Water District, awarded a $7.3 million contract

CITY NEWS

CHRISTINA VINCENT Economic Development Manager CITY OF CARLSBAD

to CDM Constructors to design and construct the expansion of the Carlsbad Water Recycling Facility. This expansion program will increase the capacity of the Carlsbad Water Recycling Facility by 75 percent, so it can treat and recycle 7 million gallons a day. It currently treats up to 4 million gallons a day. The expansion program also includes adding 18 miles of new pipe to the existing 79-mile recycled water distribution system, and building a new 1.5 million gallon reservoir. When this expansion phase is completed in 2020, about one of every four gallons of water used by

The City of Carlsbad is spending $7.3 million to increase the capacity of the Carlsbad Water Recycling Facility by 75 percent. Carlsbad customers will be recycled. The City of Carlsbad also played a significant part in the development of a genuinely drought-proof supply of water — desalinated ocean water. If you’ve driven along Carlsbad Boulevard and peered onto the grounds of the Encina Power Station, you’ve probably seen construction activity.

INNOVATE T H E CO L L A B O R AT I V E C U LT U R E O F T H E

7 8 CO R R I D O R IN NOVAT E78 .CO M

And if you work near the Carlsbad Research Center, you’ve probably had to cope with traffic delays as construction crews dug up the roadways to lay new pipe. This work is part of the Carlsbad Desalination Project, which, when completed, will be the largest ocean water desalination plant in the Western Hemisphere.

This $1 billion plant is being developed by Poseidon Water through an agreement with the San Diego County Water Authority. When completed the plant is expected to provide as much as 50 million gallons of drinking water a day to businesses and residents throughout the county via the County Water Authority’s distribution system. Poseidon has said that the plant may begin delivering water from this new source as early as September — which is not a moment too soon, considering that state restrictions have required Carlsbad to reduce consumption by 28 percent. Desalinated ocean water will provide a major new droughtproof supply that will meet about 7 percent of the county’s water demands in 2020. Poseidon is developing the plant through an agreement with the San Diego County Water Authority, but for many years the City of Carlsbad was the lead public agency that kept the project alive. City officials, and in particular the late Mayor Bud Lewis, were committed to exploring desalinated ocean water as a possible new source, and the city approved the project’s environmental impact report in 2005. As a result, Carlsbad and San Diego County will soon have a new, independent water supply that is unencumbered by drought restrictions. Each gallon of recycled water that is used to irrigate parks, golf courses, street medians, freeway landscaping, and even The Flower Fields saves a gallon of drinking water. And each gallon of desalinated ocean water that enters the region’s drinking water supply is one less gallon that comes from Northern California or the Colorado River, easing pressure on the state’s hardpressed water supply. Conservation will always play an important role in managing our drinking water supply, but the city’s development of a water recycling program and desalinated ocean water is a long-term strategy that helps maintain our local economy and quality of life.


CARLSBAD BUSINESS JOURNAL AUGUST | 7

Five tips for staying safe and active in the sun San Diego is the ideal spot for all kinds of sports and activities in and out of the water. While staying active is great for your health, it’s important to understand the dangers of overdoing it in the heat. Overexertion, exercising in weather you’re not accustomed to navigating and dehydration set up the perfect storm for heatrelated illnesses such as heat exhaustion or heatstroke. Keep your fun in the sun safe with these tips to protect yourself and your family.

1

Stay hydrated

It’s OK to work out in hot, humid weather—and even to push yourself a bit—if you are smart about it. That starts with being well hydrated. Physiologically, proper hydration can help your body adapt to the heat and keep you protected from heat stress. Drink plenty of fluid before, during and after exercise. Drinking a cool beverage will help cool your body as well, especially your core. Avoid ice-cold drinks, which can cause stomach cramps. If you are on a fluid-restricted diet or take diuretics, consult with your doctor before increasing fluids, especially if you are over 65.

2

Choose the best fluids for your activity

As a general rule, if you are exercising for less than an hour, water is probably as good as anything else for both hydration and performance. If your activity stretches beyond an hour, there is some evidence that

TO YOUR HEALTH

JOHN DAWKINS, MD Family Practice/Sports Medicine Physician SCRIPPS HEALTH

sports rehydration drinks may be a better option. These drinks provide both carbohydrates and electrolytes, which can aid in fluid absorption and help your performance. Be aware that drinking too much water can actually lower your blood sodium levels, which can be dangerous. Though this is uncommon, if you are drinking a lot of water and sweating heavily, consider switching to a sports drink to help maintain your electrolytes. Avoid caffeinated beverages, which will not hydrate you as well as those without caffeine.

3

Protect yourself from the sun.

Use plenty of sunscreen when you are exercising outdoors to protect your skin and avoid sunburn, which can increase your skin temperature. Reapply sunscreen often, especially if you are sweating or in the water. If possible, wear a hat to keep your head cool. Keeping the sun off of your face can also help you feel cooler. Plan outdoor activities in

the early morning or evening, avoiding the hottest times of day. On very hot days, consider exercising indoors in an air-conditioned environment. If you have difficulty breathing, feel lightheaded or nauseated, develop a headache or feel your heart pounding, find a cool area, rehydrate and rest.

4

Know the warning signs of heat-related illness.

Two of the most common heat-related problems are heat stroke and heat exhaustion. Heat exhaustion occurs when the body loses significant amounts of water and sweat. Symptoms may include heavy sweating, muscle cramps, weakness or dizziness, headache, fatigue and nausea or vomiting. If any of these occur, get the person out of the sun and into a cool environment, and rehydrate with a cool beverage. If symptoms persist, seek medical care. Heat stroke is much more serious and results when your body cannot control its rising temperature. It can come on very suddenly and may cause death or

organ damage without immediate medical attention. Heat stroke symptoms may include body temperature above 104°F, dizziness, confusion, rapid pulse, and loss of consciousness. If heat stroke occurs, the first step—even before calling 911— is to lower the person’s body temperature as quickly as possible. Put the person in an ice bath if available, or place ice packs or cold, wet towels around the body. Then call 911 and try to keep the person cool until help arrives.

5

Pay special attention to children.

Be especially careful when your children are outdoors in the heat. Children’s bodies aren’t as adept at regulating temperature as adults, and kids may be so engrossed in their activities that they don’t realize they are becoming overheated. Follow the same recommendations for hydration and staying cool as with adults, and keep a close eye on them. “To Your Health” is brought to you by the physicians and staff of Scripps. For more information or to make an appointment, please visit www.scripps.org/CBJ or call 858-348-4210.

Dining out while staying in

Call 1-800-821-7029 today to request your free comparison chart, and see how much more you’ll get out of life at La Costa Glen.

Art enthusiasts and supporters of Scripps Memorial Hospital Encinitas are being invited to preview art work that will be featured at the family waiting areas and corridors at the hospital’s Leichtag Foundation Critical Care Pavilion, and to meet the artists selected to complete each piece and sponsor their work The “Healing Arts Collection at Scripps Encinitas” event will be held from 5 p.m. to 8 p.m. Thursday, Aug. 27, at the MAKE building, (formerly the Floral Trade Center) 5600 Avenida Encinas. The collection — 29 original installations consisting of paintings, mosaics, carvings and sculptures— will showcase images of nature and serenity that are reflective of North San Diego County. By sponsoring a signature piece in the Healing Arts Collection, donors will allow Scripps Encinitas to add new, inspiring art work and support its expansion efforts. Sponsorship for each art work begins at $25,000. Research has shown that art in a hospital environment can help reduce stress, pain and anxiety, improve the work day for health care providers and make the entire health care experience a better one for patients and caregivers. RSVP is required. Visit: www.scrippshealingarts.com/rsvp. For more information contact the Scripps Health Foundation at 760-633-7772

Specializing in Rehabilitation and Skilled Nursing for Orthopedic and Surgical Recovery

Protecting the future while enjoying the present

Dr. Steve Blumberg and his wife, Wendy, wanted to see life differently in the coming years. That’s why they moved to La Costa Glen — to live without worries about their house, their yard, or even their long-term care. With access to care included and a repayable entrance fee, they knew they were getting the most value for their retirement, but Steve and Wendy never expected to enjoy every day so much more.

Scripps will preview artwork in Carlsbad

Announces the addition of 24 new state-of-the-art rehabilitation beds

Our new favorite things: Making friends while meeting neighbors

Scripps Memorial Hospital will preview art at the MAKE building, 5600 Avenida Encinas.

Outstanding staff Lovely environment Customized services and care

5 Star Medicare rating

For more information or a tour please call: A C O N T I N U I NG L I F E ® R E T I R E M E N T C O M M U N I T Y

Expect More From Retirement LaCostaGlen.com 1940 Levante St. Carlsbad, CA 92009 Continuing Life LLC provides support and services to leading senior housing communities under a services and licensing agreement that allows for use of the Continuing Life® mark. The company does not own, nor is it financially responsible for, La Costa Glen Carlsbad CCRC LLC. State of California License #374600637. Certificate of Authority #201.

1-(800) 682-6107 1950 Calle Barcelona  Carlsbad, CA 92009 www.visitglenbrook.com email: admissions@visitglenbrook.com License # 080000786


8 | WWW.CARLSBAD.ORG

SOLUTIONS FOR CHANGE

AN EVENING TO REMEMBER

A BENEFIT DINNER AND AUCTION TO SOLVE HOMELESSNESS FOR VETERANS AND FAMILIES FEATURING

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Clint Bruce is a nationally-recognized speaker, former Navy SEAL and pro football player for the Baltimore Ravens and New Orleans Saints.

TAYA KYLE

Taya Kyle is a veteran family activist and widow of U.S. Navy SEAL Chris Kyle (the subject of the 2014 Academy Award-winning film, American Sniper).

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JET SOURCE AIRPLANE HANGAR at the Palomar Airport in Carlsbad $375 per person | Tables seat 10 for information and tickets call 760-941-6545 ext 319 SolutionsForChange.org/etr2015

Tips to easily comply with ‘Zero Waste’ regulations California is on a mission Recycle old printer cartowards ‘Zero Waste’ and the tridges using mail-back SUSTAINABILTY containers from the City of Carlsbad is doing its part to help the state reach its supplier. PUBLIC goal of diverting 75 percent of REDUCE SAFETY waste from landfills. As the environmental services proThink before printvider for the City of Carlsbad, ing a document. E-mail Waste Management is work- LORI SOMERS information to co-workers ing with the City to bring all Community & Municipal Relations Manager instead of using a hard copy. By reducing the Carlsbad businesses in compli- WASTE MANAGEMENT ance with the City’s recycling amount of material going requirement and into compliance with Gov. into your trash bins and increasing the level of Brown’s legislation, Assembly Bill 341 which recycling, you will have immediate impact on requires businesses that generate four yards or your monthly trash rate. more per week of solid waste and multi-family complexes with five units or more to have a REUSE recycling program in place. Here are some tips Encourage employees to re-use. Use paper for meeting the mandates of the law. already printed on one side for notes or printing drafts on the other. Bring your lunch to work in reusable containers. Drink coffee out of mugs or bring a travel mug with you to the coffee shop. By implementing a recycling program in your office, you can significantly reduce the amount ROT (COMPOST) of waste you throw out, comply with the City’s Organics comprise nearly one-third of the recycling requirement, and possibly lower your materials found in the trash. Starting a food monthly service rate. scraps program helps eliminate food from the Whether you have an existing recycling pro- trash and contributes to the creation of compost gram or starting from scratch-here are some helping to conserve natural resources. quick and easy tips:

Compliance with AB 341 is easy

GREEN THE OFFICE

APPOINT AN OFFICE CHAMPION

Waste Management’s Green the Office program provides the basic tools you Identify someone who will take ownneed in order to get your office recycling ership of managing your recycling program and program off and running. WM provides coordinate employee participation. a step-by-step SINGLE STREAM RECYCLING program outline, pdfs you can turn into flyers, posters, magnets REQUEST A FREE SITE ASSESSMENT and stickers (see example below), and A Waste Management recycling coordinator sustainability tips. You provide the waste will conduct a comprehensive site assessment and recycling containers. to determine ways you can reduce waste and You may download materials by visiting increase recycling. The assessment http://northcounty.wm.com.

GREEN THE OFFICE

also includes determining appropriate levels of service that best suit your needs, as well as free staff training to sustain the program. Call to set up your site assessment at 760-754-4149.

RECYCLE Place a desk-side recycling container (an empty copier paper carton will suffice) at every desk. Collect paper, bottles, cans, and cardboard/ paperboard from all your employees.

ACCEPTABLE RECYCLING ITEMS

Paper E\njgXg\ij Aleb DX`c :XkXcf^j# DX^Xq`e\j G_fe\ 9ffbj :Xi[YfXi[ :_`gYfXi[ :\i\Xc 9fo\j# J_f\ 9fo\j <em\cfg\j 8cld`eld :Xej >cXjj 9fkkc\j AXij i`ej\[ flk GcXjk`Z 9fkkc\j i`ej\[ flk K`e Jk\\c :Xej i`ej\[ flk

NO GREEN WASTE OR FOOD SOILED WASTE ACCEPTED

PRESENTED BY

THE ISSA FAMILY FOUNDATION THE BOB BAKER AUTOMOTIVE GROUP / THE BOB BAKER FOUNDATION CHAMPION OF CHANGE

FORTE FOR CHILDREN TRI-CITY MEDICAL CENTER LEADER OF CHANGE

CAROLYN & DANNY ASHCRAFT / WESTERN CNC, INC. SCRATCH MEDIA WATKINS MANUFACTURING CORPORATION WELLS FARGO *Sponsorships as of 7/10/2015

The City of Carlsbad has made yard signs for businesses and residents to highlight their water conservation efforts.

City of Carlsbad steps up conservation efforts The City of Carlsbad has launched a water conservation campaign to raise awareness of new water use rules and encourage greater conservation. As part of the campaign, the City of Carlsbad is making yard signs available for residents and business owners who want to highlight their water conservation efforts. The signs can be picked up at the following locations:

• City of Carlsbad Senior Center 799 Pine Ave. • City of Carlsbad Faraday Administration Center 1635 Faraday Ave. • Georgina Cole Library 1250 Carlsbad Village Drive

The water district is also promoting awareness of tools and resources, including rebates, free home water use checkups, water wise landscaping seminars and

discounts on low water use plants. District staff are calling the largest water users each month to identify ways they can save and utilizing additional staff to respond to water use complaints. Gov. Jerry Brown has ordered a statewide 25 percent reduction of drinkable urban water use through February 2016. Each city has its own conservation targets set by the state. The Carlsbad Municipal Water District must reduce consumption by 28 percent.


CARLSBAD BUSINESS JOURNAL AUGUST 2015 | 9

Artsplash ready to deliver a ‘September to Remember’ The 13th annual ArtSplash Chalk Art and Entertainment Festival will dive onto Armada Drive in Carlsbad from 10 a.m. to 6 p.m. on Saturday, Sept. 26 and from 10 a.m. to 5 p.m. on Sunday, Sept. 27. Event-goers can enjoy free admission (and free parking) to a colorful weekend of nonstop arts, music, entertainment and food, with the picturesque Pacific Ocean as a backdrop. The City of Carlsbad is once again title sponsor. Several Carlsbad Chamber of Commerce businesses artfully display their support by sponsoring chalk art squares and contributing both monetary and in-kind donations. “We intend to live up to our

2015 theme of ‘A September to Remember’ by keeping things fresh and also bringing back acclaimed favorites,” said ArtSplash Co-Founder and Chairwoman Joni Miringoff. New features this year include the magical 3D chalk art of internationally renowned Tracy Lee Stum and madcap antics of Fern Street Circus, which will team with ArtSplash Co-Founder Ron Juncal and others to lead an interactive community parade that will spring up organically throughout the event. ArtSplash’s perennial big draw is museum-quality chalk paintings created by professional artists that come to life on the pavement as visitors marvel,

plus family chalk squares that let children’s creativity soar. Also returning are fan faves such as sand sculpture by world-famous Gerry Kirk, popular groups such as Vista Buddhist Temple Shokenji Taiko Drummers kicking off the event and Euphoria Brass Band taking its New Orleans brand of music to the street, fine art vendors, a mash-up of speed painting and music, drought-tolerant “smarty plants” in unique, artist-embellished containers and surprises to come. Event proceeds benefit arts and music programs in North County schools. To date, ArtSplash has contributed approximately

$60,000 to a diverse group of K-12 programs across six school districts. During school year 201415, grants funded 14 innovative and enriching programs, including several at Carlsbad schools. In addition to putting the grant money to great use, teachers from schools such as Valley Middle and Sage Creek High bring their students to ArtSplash to create a project. Miringoff says, “We thank all the educators for inspiring their students to soar and succeed. Their efforts enable ArtSplash to fulfill its mission as a community celebration for arts education.” For more information visit www.carlsbadartsplash.org

Chalk art creations are the main attraction of the Artsplash Chalk Art and Entertainment Festival, happening Sept. 2627 in Carlsbad.

MEMBER MARKETPLACE

Gordon J. Schmidt, CPI

Contact: Darryl Reitmeyer | Director of Sales & Marketing | 760.931.8400 | darrylr@carlsbad.org

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Things to consider when buying, selling commercial real estate Whether you are contemplating the purchase or the sale of a commercial real estate property, there are many different issues that you should consider before you open/close escrow or waive contingencies. In an ideal situation, you will retain a real estate attorney from the outset of the negotiations to highlight some of these important issues, and to guide you throughout the process. In addition to communicating with the various parties involved (e.g., lenders, brokers, city officials), your review of

the transaction should include: • Negotiation and drafting of the Purchase and Sale Agreements. Each party has different needs and wants in a purchase transaction. At the outset of the transaction, it is important to ensure your specific desires, time requirements, and options are protected. Termination of a purchase agreement may be very difficult and costly if rights are not protected and discussed early on.

• Review leases or contracts affecting the property. Especially important in commercial transactions, the leases and contracts affecting the property will impact the cash flow, use restrictions and future options for the property. • Negotiate and advise on financing structures. Financing structures and loan documents can be just as complex as the rest of the transaction. Not all loan documents are

COMMERCIAL REAL ESTATE

ARIEL R. BEDELL, ESQ. Partner THE LOFTIN FIRM, P.C.

“take-it-or-leave-it” documents; borrowers are able to negotiate the documents and deal terms. Whether the seller facing pre-payment penalties or the buyer negotiating acquisition financing terms, understanding and negotiating the loan documents is key. • Examine and resolve title and survey issues. A detailed read of the title report and documents together with a survey of the property, will reveal additional restrictions, regulations, encroachments, and easements affecting the property. Understanding each of these issues will help buyers understand their options and liabilities relating to the property and potential future development.

BUILDING FEATURES • Space from 854 - 3,500 SF • High Quality New Construction • High Visible Identity at the Corner of Palomar Airport Road and Melrose Avenue • Parking Ratio 3.3/1,000 • On-Site Leasing Office 3146 Tiger Run Court, Suite I-108 Carlsbad, CA 92010 Shelly Tinder (760) 599-6111

• Prepare confidentiality agreements, indemnification agreements, assignments, and other

closing documents. Most escrow transactions include numerous additional agreements. Whether the goal is to protect confidential information, assign liability in the event of a lawsuit regarding the property, or simply ensuring the escrow is closed properly and timely, an attorney can assist in protecting the buyer or the seller in a transaction. • Obtain zoning and other entitlements. Properties must comply with specific zoning and use requirements. If a property is not in compliance with the current zoning or use restrictions, the parties need to understand why and the repercussions of the noncompliance. Alternatively, if there are plans to redevelop property to another use,

that use or development may require the buyer to obtain zoning, use, or mapping entitlements. • Ensure party compliance with escrow requirements. It seems simple that the parties would comply with escrow requirements, but for various reasons, some parties simply do not provide information or documentation when needed. Having someone on your side to ensure compliance and to protect your rights will assist in a completed transaction. Reliance on trusted advisors, including an experienced real estate attorney, will help ensure your particular rights and needs are protected throughout the process. Bedell can be reached at abedell@loftinfirm.com

Golf Tourney will benefit Tri-City SDCCU among top Medicalʼs moms and babies credit unions The Tri-City Hospital Foundation will be holding a charity golf tournament on Sept. 21 at the Shadowridge Golf Club to raise money to support the expansion and renovation of Tri-City Medical Center’s neonatal intensive care unit and enhanced Women and Infant Services Amateur and expert golfers alike can participate in the tournament, starting at a donation of $350 per player or $1,200 for a foursome. For local businesses looking to get involved with the community, sponsorships are also available at all levels. The NICU is the only critical care facility of its kind in North County. It provides care for 600 babies each

year, with nearly 3,000 local families delivering at Tri-City annually. Plans are already well underway for the upgrades, which are scheduled to wrap in summer 2016. Upon completion, Tri-City Medical Center will have more space and equipment to provide highquality care to local mothers and babies in a soothing and comfortable space. Upgrades to the NICU include technological developments and the addition of private rooms so mothers can bond with their loved ones and little ones with a feeling of home. To learn more about the Foundation or to sing up for the tournament, visit TriCityHospitalFoundation.org or call (760) 940-3370.

San Diego County Credit Union has been ranked 33rd in the 2015 edition of the Top 200 Healthiest Credit Unions in America according to DepositAccounts. com. The list features 6,655 credit unions throughout the country. Each is graded on a number of factors, including capitalization, deposit growth, and loan to reserve ratios, in order to determine a comprehensive health score. SDCCU received an ‘A+’ health score, levied by A+ grades on the Texas Ratio, Deposit Growth and Capitalization. In March, for example, the credit union had $12.33 million in non-current loans and owned real-estate with $971.63 million in equity.

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CARLSBAD BUSINESS JOURNAL AUGUST | 11

Every race requires the right training.

Be in it to win it. Have you ever wanted to run for office but didn’t know how to start? We’ll show you the way.

The Carlsbad Chamber of Commerce Candidate Academy will educate, inform and prepare potential candidates on the realities of running for and serving in public office. This nonpartisan seminar series will provide a wealth of training and resources and allow participants to interact with business and civic leaders. Four-session academy will prepare participants to:

❏ Develop a platform ❏ Set up a campaign team ❏ Develop a message ❏ Secure endorsements important ❏ Identify regional issues

CANDIDAT E ACADEMY Speakers include:

Catherine Blakespear Encinitas Deputy Mayor

Francine Busby San Diego County Democratic Party Chairwoman

Matt Hall

Carlsbad Mayor

Tony Kvaric

Schedule (all sessions are from 4-6:30 p.m.) Session #1 Oct. 8 Developing the passion Session #2 Oct. 15 Nuts & Bolts Session #3 Oct. 22 Messaging, Marketing and the Media Session #4 Oct. 29 Today’s Challenges and Tomorrow’s Opportunities Issues you should know The academy will be held at the Carlsbad Chamber of Commerce 5934 Priestly Drive, Carlsbad, CA 92008

Republican Party of San Diego Chairman

Carol Skiljan

Encinitas Unified School District Board President

Michael Vu

San Diego County Registrar

....And more

For application materials contact Bev Jorgensen at bjorgensen@carlsbad.org


12 | WWW.CARLSBAD.ORG

› TRAINING Continued from Page 1 Alexeev said that two weeks before she was invited to apply for the scholarship, she and her husband discussed the possibility of her enrolling in a management program or going back to school. “I told him, ‘Ok. I’ve grown my business as much as I can grow it at this time. I need tools to grow it further,’” said Alexeev. “I could still grow my business, but it wasn’t growing exponentially and I had used the tools that I knew — I just needed new ones.” Beltran Lupi, for his part, said he was finding it challenging to get a constant flow of sales, and he needed help growing his customer base to help him move from a home-based to a front door company. “Growth has been small, and thank God that my business and my customer base continues to grow, but it has not been easy,” he said. “The promotional items market is tough.” Through the scholarship, Alexeev and Beltran Lupi participated in Sandler’s President’s Club, a 48-week professional development program that teaches and reinforces advanced sales strategies and tactics that enable sales professionals in a wide variety of industries — both selling tangible products and intangible services — to sell more and sell more easily. “What SGA offered was essentially an MBA in sales,” said Rob Swette. “Often,

MEET THE 2015-16 SANDLER SCHOLARSHIP RECIPIENTS Rob and Teri Swette said the scholarship program they offered to Carlsbad Chamber members Ryan Alexeev and Fernando Beltran Lupi was so successful, they wanted to continue the program for another year. After reviewing applications and conducting interviews, they have selected Lupe Hairston of Freedom Window Cleaning and Nancy McMonigal of Locus Media as the recipients for the next round of scholarships. We look forward to sharing their success stories in future issues of the Carlsbad Business Journal.

MCMONIGAL

business owners are so busy running day-to-day operations, they lack the sales skills necessary to take their business to the next level. Building a business takes constant prospecting, networking, planning and accountability.” Beltran Lupi and Alexeev participated in exercises, including role-playing and specialized training to refine their sales development plan and practiced advanced sales strategies and techniques to help develop their skills. The small group sessions included other President’s Club members from other industries, which allowed everyone to learn from their

HAIRSTON

collected experience. “One of the biggest benefits is that Sandler is an established process that you can replicate and if you use it, you can have more success in closing a deal,” Beltran Lupi said. “Another advantage is having other people in the class to share their experience. It is important to see what other people face in their day-to-day lives of running a business.” Alexeev said the training allowed her to take inventory of how she conducted her business and forced her to examine her operations from a more well-rounded perspective. “It made me evaluate my

process and ask: am I doing things right, or am I doing things wrong or should I tweak something?” she said. “It was nice because it reaffirmed some of the things I was doing right and it highlighted some of the things I could definitely improve on or some of the things I wasn’t doing at all.” Alexeev added that one of the most important things she learned came from discussions centered around different personality styles and how to do businesses with different types of people. For example, she noted, some people want direct answers to their questions up front so they can make a quick decision, while others need more hand-holding through the process to develop trust. “Before, my approach was more ‘one size fits all’ and I would walk them through my process,” Alexeev said. “I can still do that, but I can tweak my approach depending on the personality.” Beltran Lupi said that participants also spent time looking at their own personalities and learning how to adapt them to fit into a more effective style. “I am more reserved and don’t tend to call people to look for clients,” he said. “They recommended that it’s very important to set up time to make calls ... Even if you don’t like it, you have to adapt. That is something I have been working on.” Teri Swette said both scholarship recipients were excellent students, and they were both offered a lifetime membership to the President’s Club. “Ryan and Fernando were absolute ‘10s’ and I am confident we have given them the tools necessary to grow and build their businesses,” she said. Alexeev said the training has already helped close more deals. “I have been getting more complicated cases and I can close those deals and close them a lot quicker than I used to,” she said. “I think that really, it’s more training than luck.” She will soon be able to apply these techniques in a new setting — Alexeev recently formed a partnership with fellow attorneys Eric Hanscom and Ian McDaniel. Hanscom Alexeev & McDaniel LLP will provide services in corporations, securities, mergers and acquisitions, formations, general counsel business law, litigation, intellectual property; estate planning; trust administration; and immigration.

› CANDIDATE Continued from Page 1 Those who have confirmed their participation in the academy’s programs include Encinitas Deputy Mayor Catherine Blakespear; San Diego County Democratic Party Chairwoman Francine Busby; Peter Callstrom, president and CEO of the San Diego Workforce Partnership; Gary Gallegos, the executive director of the San Diego Association of Governments (SANDAG); Carlsbad Mayor Matt Hall; Republican Party of San Diego Chairman

The La Costa Film Festival will be held Sept. 10-13 at the Omni La Costa Resort & Spa.

La Costa film festival returns for third year For the third year in a row, a little bit of Hollywood magic is descending upon the Omni La Costa Resort & Spa and surrounding areas during the La Costa Film Festival, taking place at the iconic resort Sept. 10-13, the first Thursday after Labor Day. Last year, the festival grew by 30 percent. Nearly 4,500 film fans enjoyed the 43 films that the festival brought to town, many of them with a focus on sports narratives. The sports theme was so successful, organizer La Costa Dreams Inc. has brought it back for 2015. The film festival’s purpose this year also remains the same — to create a greater appreciation of the arts, highlight local businesses and support economic and community development in film as well as in the tourism and hospitality industry for Carlsbad and San Diego North County. While a lineup for this year’s films has not been announced, the programming will include fictional films, shorts (films shorter than 40 minutes), documentaries and a juried competition of sports-related films. Many of the programs include Q-and-A sessions with filmmakers, allowing for audience participation. “We have been amazed to discover the abundance of talented film artists who live in our community,” said festival Co-Founder Mike Callahan. Our challenge is to continue to develop the festival as a resource and outlet for their art. We believe that will be achieved as we become recognized as a must attend true destination film festival,” Tony Kvaric; Encinitas Unified School District Board President Carol Skiljan; and San Diego Registrar of Voters Michael Vu. Sessions will take place from 4-6:30 p.m. at the Carlsbad Chamber of Commerce 5934 Priestly Drive. The topics will be: Oct. 8: Developing the passion Oct. 15: Nuts & Bolts Oct. 22: Messaging, Marketing and the Media Oct. 29 : Today’s Challenges and Tomorrow’s Opportunities - Issues you should know

Last year, the La Costa Film Festival gave a special award to actor Ed Harris. he added. In addition to screenings, the festival will provide free panels enabling film enthusiasts and filmmakers the opportunity to engage and learn from film industry experts, as well as a high school short film competition with a scholarship prize. Outdoor screenings are held at the Omni La Costa Resort’s center court, with day and evening screenings at a nearby theatre and the Carlsbad Dove Library. Last year the festival honored Golden Globe winner Ed Harris and Oscar-nominated director and screenwriter Ron Shelton. In its first year, the festival featured a visit from actor Andy Garcia. For more information about the film festival — and to find out what movies will be screened and the list of special guests who will make an appearance — visit www. lacostafilmfestival.org. The academy will allow participants to determine whether they understand the commitment it takes to run for elected office and outline tips on how to navigate the campaign trail from those who have had first-hand experience. Enrollment in the academy will be limited. Applications materials can be obtained by e-mailing bjorgensen@carlsbad.org or calling the Chamber at 760-931-8400. The cost of participation will be $149 for all four sessions.


NOMINATIONS OPEN CARLSBAD BUSINESS JOURNAL AUGUST | 13

DEADLINE SEPTEMBER 4 Visit www.carlsbad.org to apply online

SMALL BUSINESS IS THE

FRIDAY,

OCT 2,

AWARDS CATEGORIES BOOTS IN BUSINESS COMMUNITY IMPACT CORNERSTONE E-COMMERCE SUPERSTAR EARLY START SERIAL ENTREPRENEUR WOMEN-OWNED BUSINESS WORKPLACE MVP Visit www.carlsbad.org for full category descriptions

AWARDS LUNCHEON Recognizing the successes of those that make up the heart of our chamber and the economy as a whole: small business.

2015 11:00 a.m.

SHERATON CARLSBAD RESORT & SPA

5480 GRAND PACIFIC DRIVE

KEYNOTE CONVERSATION Ralph Rubio

Co-Founder | Rubio’s Restaurants Speaking about how he grew his small business from a single stand into a thriving restaurant with nearly 200 locations


14 | WWW.CARLSBAD.ORG

EDUCATION SPOTLIGHT

Never Stop Learning

P

eople often associate Back-to-School season with younger students. Usually, back-to-school shopping is associated with looking for deals on new clothes or uniforms, pencils and paper and other school supplies. But these days, that view is quickly evolving, as more people are returning to school to obtain new job skills or transition in their careers. Our regional education providers are adapting to those changes to meet the demands. MiraCosta College, for example, recently opened its new Technology Career Institute to train skilled workers for jobs in manufacturing and biotechnology and machinists — a move made possible by a $2.75 million grant from the U.S. Department of Labor. Meanwhile, Cal State University San Marcos, which is celebrating its 25th anniversary this year, is launching new programs in cybersecurity and hospitality management, a response to feedback it has received from the business community and other stakeholders. The truth is that whatever your educational aspirations are, either for yourself or for your children, there are many insititutions around that can help you attain your goals. Because it’s never too late or too early to learn more, this section is meant to give you a taste of what’s possible here in Carlsbad and the region.

Providing cutting-edge business strategies for entrepreneurs around the world Headquartered in Carlsbad, Buffini & Company is the largest real estate coaching and training company in North America. Founded by real estate expert and master motivator Brian Buffini, the company provides a unique and highly-effective lead generation system and comprehensive business coaching and training programs which have helped entrepreneurs in 37 countries improve their business, increase net profit and enhance their quality of life. Since its founding in 1996, Buffini & Company has impacted and improved the lives of thousands of small business owners with its proven work-life strategies. “Work by referral, live the good life” is a roadmap to a thriving business and unlimited life potential. For more information about Buffini & Company, please visit www. buffiniandcompany.com.

In 2015 California State University San Marcos celebrates its 25th anniversary. Founded on the principles of excellence and access, the University opened its doors at a temporary storefront location for the first time in 1990 to 448 students. Today CSUSM is home to nearly 13,000 students and boasts approximately 33,000 proud alumni who are making an impact every day in the region and beyond.

Be a part of our celebration! As CSUSM continues its year-long celebration, the community is invited to join in the festivities!

www.csusm.edu/25


CARLSBAD BUSINESS JOURNAL AUGUST 2015 | 15

MiraCosta College serves community and students through education

CSUSM celebrates 25 years by looking to the future In 2015 California State University San Marcos is marking its 25th anniversary. Founded on principles of academic access and excellence, CSUSM was the first in a new era of public higher education. Today the University is home to nearly 13,000 students and boasts 35,000 proud alumni who are making an impact every day in the region and beyond. “For 25 years there has been great synergy between our University and our region,” said CSUSM President Karen Haynes. “We have literally grown up together, coming of age as we have helped create and were fed by these businesses, organizations, schools, neighborhoods and cities. Now as we celebrate 25 years of regional impact, not only do we reflect on our collective accomplishments but we are compelled to consider the future.” As CSUSM continues its year-long celebration, the community is invited to join in the festivities. For more information, visit www.csusm.ed/25.

For more than 80 years, MiraCosta College has served its community and students by offering affordable programs, classes and degrees at different locations in North San Diego County. Earlier this year, MiraCosta College opened the new Technology Career Institute (TCI) in Carlsbad where students are trained in skills needed to fill the growing demand for workers in numerous industries. These industries include high-tech manufacturing, maritime technology and biotech manufacturing. The new institute also expands the college’s machinist certificate program and creates industry-recognized electronics engineering technician and robotics/automation certificate programs. For more information, visit miracosta.edu/instruction/communityservices or call 760-795-6820. The TCI also houses the San Diego North Small Business Development Center (North SBDC), which helps to improve and build the technical skills of small business owners. North SBDC also provides workshops and counseling at no charge to small business owners. For more information, visit sandiegosmallbiz.com or call

Dr. Sunita ‘Sunny’ Cooke (center in purple), president and superintendent of MiraCosta College, visits a biotechnology class. 760-795-8740. For students who have goals of earning a certificate, associate degree or transferring to a 4-year university, MiraCosta offers approximately 1,600 classes in 70 disciplines. The college has also expanded its online, Friday and weekend course offerings to meet increased student demand. MiraCosta is now among only 15 of California’s 112 community colleges selected to host a pilot baccalaureate degree program. Beginning in 2017, MiraCosta College will offer a bachelor’s degree in biomanufacturing, which will prepare students

for employment in the manufacturing sector of the biotechnology industry, including biotherapeutics, diagnostics, supplies and services, and industrial products. Students who are accepted in MiraCosta College’s baccalaureate degree program will spend only an estimated $10,000 to obtain their degree. MiraCosta College’s credit fall semester begins Monday, August 24. Classes cost only $46/unit. (Enrollment fees are waived for all concurrently enrolled high school students taking credit courses). To apply, visit miracosta.edu or call 760-795-6615.

Where senior managers become global leaders. THE EXECUTIVE MBA | SAN DIEGO The USC Marshall School of Business EMBA program is now offered in Carlsbad at the Omni La Costa Resort in San Diego County. Classes meet every other week on Fridays and Saturdays and are taught exclusively by USC Marshall’s world-class faculty. For more information, please visit marshall.usc.edu/emba.


16 | WWW.CARLSBAD.ORG

Executive training for busy professionals Offered in two convenient locations (at the Omni La Costa Resort & Spa and at the USC campus in Los Angeles), the Marshall Executive MBA (EMBA) is a 21-month program designed for senior managers and seasoned professionals who plan to remain fully employed as they pursue their degree. The program’s thematic curriculum gets to the heart of real-world challenges faced by business executives every day, offering students a blend of theory and practice that prepares them to excel as they advance their careers. Classes meet biweekly – Friday and Saturday from 8:50 am to 4:30 pm.; the program also includes a fiveday international experience in the second year. A USC Marshall MBA provides graduates with lifetime membership in the USC Trojan Family and access to Marshall’s global alumni network – more than 80,000 strong.

Your tax dollars at work this summer Things really get moving at our Carlsbad Unified campuses when the last student slings a backpack over his shoulder and heads to the beach, the last sweatshirt is retrieved from lost and found and the last teacher bids a fond farewell for the summer. That’s when the demolition teams, carpet layers, carpenters and asphalt trucks descend on the schools to fix things up for the students’ return in September. This summer there is a project underway at nearly every school. After months of careful preparation by the Prop P Management Team, site administrators, facilities, maintenance and operations, and purchasing, plans are implemented with precision... unless unexpected issues turn up when the dirt and concrete are turned over. But our people are expert at finding solutions to the most challenging construction issues Here is a glimpse into the Summer of 2015 construction plans at CUSD: • The establishment of a permanent campus for Carlsbad Village Academy (CVA) at Valley Street and Chestnut Avenue is well underway. Most of the asphalt is gone and the foundations for the new administration building and counseling building have been poured. We are on track to have the buildings ready for the start of

The CUSD Proposition P Oversight Committee at Carlsbad High School. Pictured, from left are Gil Soto, Cheryl Gerhardt, Carmen Rene, Greg Dowell, Jon Walz, Kevin Thompson and Chairman Creg Corso (Chair). • Both Aviara Oaks and Valley Middle Schools are being recarpeted.

CARLSBAD SCHOOL NEWS

SUZETTE LOVELY, ED.D. Superintendent CARLSBAD UNIFIED SCHOOL DISTRICT

school in September. • At Carlsbad High School, the administration building improvements plans are in process, the Lancer Arena wrestling practice facility is being converted to the weight room and the field turf replacement is moving along and should be ready for football practice.

• Buena Vista Elementary School is undergoing campus modernization, including upgrades to the multipurpose room and kitchen, which is more than 50 years old. Trees and concrete are being removed — It will be beautiful when school opens!

and serving area is being revamped. • Jefferson Elementary is having its carpets replaced. • Kelly Elementary is getting new asphalt in the play area and a new ramp to the swing set. • Magnolia Elementaty is receiving a new repurposed restroom.

• Calavera Hills is getting a kindergarten shade structure, fencing and improvements to improve accessibility.

• Pacific Rim Elementary School is being recarpeted and a new shade structure will be in place soon.

• Hope Elementary is being recarpeted, and the traffic flow through the kitchen

Much thanks to our talented construction teams who work make this all happen for our kids.

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CARLSBAD BUSINESS JOURNAL AUGUST 2015 | 17

Small Business Development Center turns 15 The ocean has always been at the center of Greg and Janet Kent’s lives. That’s why when these avid swimmers and surfers learned about the impact storm-water pollution has on the ocean, they knew they had to do something. In 2000, the husband and wife team founded a business that manufactures small filters that can be retrofitted for drainage channels. At first, the couple ran their business inside their home in Oceanside. In 2002, they decided to expand. On a whim, Greg walked into the North San Diego Small Business Development Center (SBDC), which ended up changing his life. “We met with the director of North SBDC, Sudershan Shunak, and told him about our business,” said Kent. “He was excited to help and literally drove my wife and me everywhere to find a bank that would give us a loan.” The Kents ended up securing a $10,000 loan, which provided them with more freedom to research and create their own products. Besides the loan, the

The Small Business Development Center at MiraCosta College helped Greg Kent of Oceanside grow his water filtration company exponentially.

HIGHER LEARNING

DR. SUNITA (“SUNNY”) COOKE Superintendent/President MIRACOSTA COLLEGE

North SBDC also helped the couple manage their growing business through free Quickbooks, accounting and business plans workshops.

By 2006, the company had an estimated annual gross of $375,000, which earned the company the award for Small Business of the Year in San Diego, Orange and Imperial counties. A couple of years later, new federal clean-water regulations drove-up demand for their products. Today, the company has a staff of more than 45 employees, has expanded its sales, and grosses $10.5 million annually. “North SBDC staff’s input and expertise was

an important factor in our growth,” said Kent. “We will always be grateful.” This is just one of the successful businesses the North SBDC has helped over the years. Hosted by MiraCosta College, North SBDC opened in 1999 inside a former fast-food restaurant in Oceanside. Over the next 15 years, the North San Diego SBDC helped nearly 30,000 small businesses increase revenues by $137 million. “We have a very simple

mission,” said Sudershan Shaunak, Director of the North SBDC. “Help improve and build the technical skills of small business owners so they can deliver a positive impact in the community.” To meet this mission, North SBDC provides workshops and counseling at no charge to small business owners. Since its inception, the North SBDC has counseled 8,717 clients totaling 49,017 hours; hosted 1,750 training events with 22,739 attendees; retained or created 2,583 jobs; raised $50 million in capital infusion; generated $147 million in revenue increases and $40 million in government contracts; and helped in the creation of 331 new businesses. In May 2015, the North SBDC relocated to MiraCosta College’s new Technology Career Institute, located at 2075 Las Palmas Drive, Carlsbad, CA 92011. For more information about their services, visit www.sandiegosmallbiz.com or call 760-795-8740.

Is your child ready for school? Do you wonder whether your child is ready for the challenge of a new school year? If so, find out the answer to your question by signing them up for Sylvan Learning Center’s Back to School Academic Checkup. This assessment will let you know how your child compares to national norms. It uncovers: • How your child does on college and career readiness and other state standards in math, reading and language arts. • Your child’s exact academic profile - from strengths to gaps and needs. • Your child’s habits and attitudes towards school. Sylvan Learning Center will find the best areas to target and set your child up for success this year. Contact Sylvan Learning Center in Encinitas at 760-942-5454.


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Going above and beyond for quality public education It’s no secret: A quality education is the key to unlocking a more successful future for kids. Tax dollars alone, however, cannot provide the quality of education Carlsbad students need and deserve. California ranks 47th out of 50 states in per-pupil funding for public education. Even more surprising, of all 42 school districts in San Diego County, the Carlsbad Unified School District (CUSD) receives less funding per student than any other district in our region. The Carlsbad Educational Foundation (CEF) has stepped in to fill some

Back to School of that gap. CEF is a nonprofit founded in 1983 to raise private support for CUSD schools. CEF has contributed more than $7 million to CUSD schools for music and science instruction, science equipment and

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consumables as well as innovative educational programs. CEF provides opportunities that would otherwise be impossible in our current school funding environment. “Working together with the CUSD, parents and local

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businesses, CEF’s investments yield benefits for students that last a lifetime,” says Michelle Ginn, CEO of the Carlsbad Educational Foundation. “Often, having exposure to a wide variety of interests and programs helps define and refine the path students take once they enter college.” Investing in our local public schools is not only vital to students, it makes Carlsbad a more desirable community in which to live and work. “When making the decision to relocate or buy a new home, people always look at the school system,” says Ginn. “We’re proud that our schools and the foundation are recognized as important assets to our community.” CEF operates four earned income programs that cover our operating costs so 100 percent of all donations go to programs we fund, directly benefiting 11,000 Carlsbad kids. Make a tax-deductible donation and join our current business partners to help make a difference in our community. Visit www. CarlsbadEd.org.

Quantum Learning — development that matters Prompted only by one question—“What was your experience at SuperCamp?”—Lucy holds up a board that she broke through, with her goal written on one side and her barrier on the other. She looks straight into the camera and says “Watch out world, here I come.” She’s clearly confident and excited about her future. Isn’t that what we all want for our children? Since 1982, Quantum Learning has inspired and empowered more than 100,000 educators and millions of students worldwide. Talk to us and see how we can empower students and ignite teachers, call us at 800-527-5321 or visit QuantumLearning.com.

Scholarship helps transform lives Local students who wouldn’t otherwise have access to tutoring are getting the help they need to succeed in school thanks to Sylvan Learning Center, Encinitas and an anonymous donor. A local Boys and Girls Club foundation administers a scholarship program that gives selected students in first through sixth grade free tutoring at the center for nine to 12 months. Students are often referred by their teachers, and their parents must go through a review process that looks at their financial and academic situations. Students do not need to be Boys and Girls Club members to be accepted and spaces are currently available. Brandon Khieu, who purchased Sylvan in December, said he felt it was important to keep the 10-year-old program going. “This program is wonderful. It helps children, especially disadvantaged children, who can use the help to succeed in school,” Khieu said. “Many parents have a hard time helping them keep up, especially parents with financial difficulties who have to work so much and who can’t help with their children’s homework,” he added. Anyone interested in applying should contact Sylvan Learning Center at 760-942-5454.

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Fall 2015 semester starts August 21. Spring 2016 semester starts January 25.

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New CSUSM programs meet industry needs The California State University system has been called the greatest jobs engine the state has ever known, and Cal State San Marcos takes that role to heart. Based on feedback from stakeholders in multiple business and nonprofit sectors, CSUSM is launching two new and innovative programs in cybersecurity and hospitality management.

A personalized learning environment Element Education has been collaborating with families since 2001 to create personalized plans in which the learning environment and curriculum extend beyond the walls of a classroom, the knowledge of a teacher, and the pages of a textbook to engage students in meaningful and challenging learning. The Bluwater Crossing project is the first to bring all three of our schools together at one location. Dehesa Charter School will introduce Project Lead the Way, the nation’s leading K-12 STEM program. Through a world-class curriculum, teacher training, and corporate and community partners, students in grades 7-12 will develop the skills necessary to succeed in our global economy. My Element Montessori and Community Montessori Charter School look forward to creating a certified nature play and learning place in which children will engage with diverse natural elements and habitats.

Cybersecurity San Diego is increasingly seen nationally as a cybersecurity cluster. A recent study highlighted that the region is home to more than 100 cyber companies which—along with the U.S. Navy’s Space and Naval Warfare System Command Center—employ about 6,600 workers. However, within the field there is a clear industry need for employees who are both technically proficient and business savvy. Starting this fall, CSUSM will offer a first-ofits-kind Professional Science Master’s in Cybersecurity. A professional science master’s (PSM) is an innovative, new graduate degree designed to allow students to pursue advanced training in science or mathematics while simultaneously developing workplace and business skills. “Local companies have made it clear that there is

HIGHER LEARNING

DR. PATRICIA L. PRADO-OLMOS Vice President of Community Engagement CALIFORNIA STATE UNIVERSITY SAN MARCOS

a skills gap, making it difficult to hire a workforce knowledgeable in both cybersecurity and business,” said Katherine Kantardjieff, dean of the College of Science and Mathematics (CSM). “Cyberattacks affect all industry sectors. CSUSM was approached by several industries including financial, healthcare, telecommunications and defense, requesting training for their existing personnel. We are very pleased that we could move quickly to offer this unique program and fulfill a significant regional need for cybersecurity professionals.” The program, designed for working adults with classes in the evening, can

be completed part-time in two years. Curriculum will be a blend of cybersecurity courses, business courses and a capstone semesterin-residence project including onsite experience in a company. For more information visit: www.csusm.edu/go/ cybersecurity Hospitality and Tourism Hospitality is a global industry but in the San Diego region, it’s almost a way of life. From the wineries of Temecula to the beach resorts of San Diego, the region is the fifth most popular travel destination in the United States. In fact, one in eight jobs in San Diego County is tourism related. As visitor demand to Southern California continues to increase, the College of Business Administration (CoBA) is proud to be launching a new hospitality management option in its Specialized Accelerated MBA (SAMBA) program. The SAMBA is a unique “stackable” program consisting of three phases: the

foundation, the core and the specialization. The specialization entails 12 units of advanced study in either business intelligence, international business or, as of this fall, hospitality and tourism management. “We initiated the new hospitality and tourism management option for our SAMBA program after meeting with a focus group of local industry experts and City of Carlsbad Mayor Matt Hall to discuss the growing need to educate hospitality employees in each functional area of the hospitality and tourism industry,” said Mohammad Oskoorouchi, associate dean and director of Graduate Programs. “With the local experts from Marriott, Omni La Costa Resort & Spa, LEGOLAND California Resort, Welk Resorts, Grand Pacific Resort, Hilton and Sheraton, the College developed a professional certificate for entry- and mid-level managers who are already working in the hospitality field.” The one-year program is composed of three certificates: foundations, core and specialization, and ends with a culminating experience or internship. For more information on this program visit: www.csusm.edu/mba/ samba

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There are many ways you can make a difference for 11,000 Carlsbad kids! Sponsor an event or Register a team Did You Know? CUSD receives less money per student than all 43 public school districts in San Diego county.

15th Annual Carlsbad Golf Classic

Pedal For A Purpose SPIN For Schools Event

October 2, 2015

March 2016

To help fill the gap, the Carlsbad Educational Foundation raises private support to fund these programs in our schools.

How Can You Help? Become a corporate partner and help us make a real difference in our community! 100% of every donation goes to the programs we fund!

Sponsor an educational program Science Lab Equipment / Robotics Team / Musical Instruments

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Get involved! Call Patty Johnson, Director of Development at (760) 929-1555 or register at www.CarlsbadEd.org

You can help make this possible in our schools!


22 | WWW.CARLSBAD.ORG

S H O W C A S I N G

T H E

A R E A ’ S

B E S T

B U S I N E S S E S

BUSINESS EXPO 2015 PRESENTS

LEGOLAND California Resort San Diego Gas & Electric Tri-City Medical Center

TUESDAY

SEPTEMBER 22

2-6:30 PM

Fusion Factor Corporation Geiger Law Office Got Your Back San Diego Hatfield Creek Winery

Baron Center, Inc.

Lawyer Referral & Information Service of the SDCBA

Believe in Signs Best-Rate Repair & Construction

Omni La Costa Resort & Spa

California State University San Marcos

RAM Air Engineering Sandy Entertainment/ Tap Snap

Cape Rey - Carlsbad, A Hilton Resort

Servant Leadership Institute Costco Wholesale The Miralle Agency Farmers Insurance Group

Dr. Bronner’s Magic Soaps

Waste Management

Fiscal Fitness dba. What A Relief

AND MORE TO COME...

MAKE CONNECTIONS and meet face-to-face with hundreds of business prospects, decision-makers and 100+ exhibiting companies.

RESERVE YOUR SPACE TODAY C A L L T H E C H A M B E R AT ( 7 6 0 ) 9 3 1 - 8 4 0 0 O R V I S I T W W W. C A R L S B A D. O R G

LEGOLAND CALIFORNIA RESORT 1 LEGOLAND DRIVE | CARLSBAD, CA | 92008

SPONSORED BY

ADVANCED HEALTH CARE...FOR


MEMBER DIGEST

VOL. 32, NO. 7

WHAT’S INSIDE

› First Friday › Sundowner › New Members

› Save the Date › Upcoming Events › On the Move

Through page 26

AUGUST 2015

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE

‘MOXiE’ can make your next presentation a killer How many business presentations have you heard? Of those, how many truly stand out? More than 33 million presentations are delivered each business day. Whether you are trying to sell a message, raise money or promote a service, presenters have a lot to gain or lose. Whether you present in person, on the phone or over the web, how you deliver your message is as crucial as what you say. Do you want to improve your presentations? Then get your tickets now for the next First Friday Breakfast, which will feature Fia Fasbinder, CEO of The MOXiE Institute and an executive speaker coach. The presentation is titled “Speak with MOXiE: How to Deliver a Killer Presentation.” The First Friday Breakfast will take place from 7-9 a.m. on Friday, Sept. 4 at the Sheraton Carlsbad Resort & Spa, 5480 Grand Pacific

SEPTEMBER 4

Drive in Carlsbad. Fasbinder will present a five-step method to speak with greater clarity and purpose to persuade listeners, face an audience with confidence in your natural speaking ability and conquer your fear and anxiety of public speaking. Find out how to create impact with body language and vocal delivery to give presentations that are convincing, compelling and memorable. This

presentation is designed for anyone who wants to sharpen their speaking skills and ensure that their message stands out!

• Discover how to channel nervous energy into usable energy

DURING THE KEYNOTE, PARTICIPANTS WILL:

• Turn vocal delivery into a competitive advantage

• Learn performing arts skills to achieve confidence, energy and influence • Understand theory and skills for delivering effective presentations

• Produce compelling non-verbal communication

• Practice ideas to deliver a powerful talk that influences audiences

With deep expertise in presentation skills, Fasbinder

has more than 15 years of experience in public speaking and degrees in theater and education from the nation’s top schools. Her passionate and unique approach to FASBINDER keynoting utilizes theatrical techniques and performing arts skills as

well as practical, real world knowledge culled from coaching clients at TEDx, UCSD, Qualcomm, Intel and many other Fortune 500 companies. First Friday Breakfast is the Chamber’s premiere networking and business promotional event, and one of the most regularly attended monthly programs. The cost is $32 for Chamber members who register before Aug. 28. Afterward, the preregistration cost is $55 and $60 at the door. Prospective members must call the Carlsbad Chamber of Commerce at 760-931-8400 to register.

Employers face ‘corrective’ changes for new laws

Calling all tide lifters! Nominations for Small Business awards now open The Carlsbad Chamber of Commerce has opened the nomination period for the 2015 Small Business Awards Luncheon, which this year will have “Small Business is the Rising Tide” as its theme. The Chamber created the small business awards — which will be held Friday, Oct. 2 at the Sheraton Carlsbad Resort and Spa — to recognize the accomplishments of its small-business owners. The awards celebrate the spirit of entrepreneurship and the fact that small business owners make up more than 99.7 percent of all employers in the country – and also more than 90 percent of our membership. “The idea of the ‘rising tide lifting all boats,’ is often associated with President John F. Kennedy and his economic policy. In fact, his speechwriter, Ted Sorensen, first noticed the phrase because it was a slogan of a regional chamber of commerce in New England,” said Toni Padron, executive vice president and Chief Operations Officer of the Carlsbad Chamber of Commerce. “We feel the theme really describes the very important contribution

of our small-sized businesses, both to the chamber and to the economy as a whole.” Nominees must be companies with less than 100 employees. They must also be members of the Carlsbad Chamber of Commerce in good standing. Self nominations are strongly encouraged. An application form and instructions to apply are available at the Carlsbad Chamber of Commerce website, www.carlsbad.org. Complete nominations must be turned in by noon on Sept. 4 .

allowed it to find new sources of revenue and redefined the way it does business.

AWARDS WILL BE GIVEN IN THE FOLLOWING CATEGORIES:

Workplace MVP This award will be given to an employee whose contributions to the workplace are invaluable and who has demonstrated a commitment to the company’s vision that motivates others to step up their game.

Boots in Business Given to a person who launched a successful business following honorable discharge from the military. Community Impact Given to a business that has created a tangible and measurable impact to the community and integrated its charitable activities into its operations. Cornerstone Will Recognize an exceptional ‘Eureka’ moment that led to the creation of a business. E-commerce Superstar Will recognize a business that has embraced e-commerce in unique, creative and groundbreaking ways that have

Serial Entrepreneur Given to the person who has a track record of launching a series (three or more) of successful businesses. Women-Owned Business Given to the founder of a company whose primary founder and/or owner is a woman. This person must play an integral part in the operations of the business.

The Small Business Awards Luncheon will feature a special keynote conversation with Ralph Rubio, the founder of Rubio’s, who will talk about how he grew his small business from a single stand into a thriving restaurant with nearly 200 locations in Arizona, California, Colorado, Nevada and Utah. Tickets to the event are available on the Chamber’s website. This event is sponsored by NRG Energy, Inc.; Grand Pacific Resorts; Tri-City Medical Center; and Wells Fargo.

Now that the economy appears to be on a slow mend, lawmakers have gotten busy adding to — and in some cases clarifying — employee rights. No sooner had California’s new sick leave law (the Health Workplaces / Healthy Families Act of 2014) taken effect on July 1, that the state legislature passed a bill to clarify and correct some glitches. AB 304 was signed by the Governor as “emergency” legislation, so it makes these changes immediately: • The sick leave law as written covered employees who work in California for 30 or more days. The new bill clarifies that this means 30 days for the same employer within a year of hire. • In the original, each employee earned an hour of paid sick leave for every 30 hours worked, which sent many employers running to change their existing plans and was a challenge for payroll departments. Now, you can keep an older plan as long as employees end up with at least 8 hours of sick leave three months into a 12-month period, and have no less than 24 hours by the end of the ninth month. If the plan changes, the employer must go back to the accrual method or give employees three days (or 24 hours) at the beginning of each “year.” • Employers who use PTO wondered if they had to

STAY INFORMED

LOU STORROW Attorney STORROW LAW, APC

track sick leave separately because of the “reinstatement” provision in the law, but the new bill clarifies that if you pay out the PTO on termination, there’s nothing to reinstate if the employee is rehired within a year. • Employers who provide unlimited sick leave (yes, there are some), can just put “unlimited” on their pay stubs instead of a number. • A confusing provision concerning pay rates was simplified, but still requires a 90-day look-back period. Still confused? Wait until next year — I’m sure there’ll be another corrective bill. Meanwhile, we may end up with a federal, state and several local minimum wages, so beware if your employees drive across city limits. And federal overtime rules may change. The minimum salary to be exempt under the Fair Labor Standards Act may jump from $23,660 a year to over $50,000 a year. In California it had been $37,440. If the national rules change, a supervisor

earning $45,000 a year will be entitled to overtime. There is a short test for a “highly compensated” employee, which would also change from a minimum of $100,000 to over $122,000. That will impact a whole class of employers, but probably not as many in California, which doesn’t have the same exemption. The comment period on these new rules runs until mid September. California is also expanding protection to employees with disabilities. As of January, 2016, any employee who merely asks for an accommodation is now protected against retaliation. All the more reason to be careful in dealing with discrimination issues, and to get legal advice before terminating any employee. As of this writing, the Legislature had not yet gone home for summer break, so there could be more new laws coming from the governor’s desk straight to employers’ inboxes. For example, AB 465 would forbid employers from requiring their employees to use arbitration instead of a jury trial. This could run contrary to recent US Supreme Court decisions, but I’m pretty sure none of you want to be a test case. Stay tuned for another look in September. Storrow is a long-time Carlsbad attorney whose practice focuses on advising and representing employers. He can be reached at 760-929-9141 or at lstorrow@hrlawyer.com.


24 | WWW.CARLSBAD.ORG

WELCOME NEW MEMBERS ( MAY / JUNE )

MEMBERS ON THE MOVE NEW HIRES

MacKenzie MacDonald has been hired by Omni La Costa Resort & Spa as director of activities. MacDonald will drive MACDONALD and oversee all sponsored events, youth entertainment and an extensive array of outdoor activities. Jason Lapean has joined Señor Grubby’s as the new Director of Outside Sales. Jason will maintain Senor Grubby’s community involvement and focus on catering LAPEAN and vending operations for breakfast and lunch with businesses in the surrounding areas.

PROMOTIONS

ZUZA has announced that it has promoted Tom Hale to president and Randy Brown to vice president. “We’re HALE very pleased to announce these promotions,” said ZUZA owner Philip Lurie. “Tom and

Randy bring immense experience, knowledge and talent to these roles, and are well respected not only by our entire team but across the industry. Their participation will be BROWN instrumental as we undertake the next phases of our growth strategy.” With two years on the ZUZA team, Hale is now focused on bringing clients the latest tools to optimize their marketing programs, boosting ZUZA’s efficiency and expanding its market presence. Brown has served as plant manager at ZUZA since 2010. In his expanded role as vice president, Randy will oversee all of production.

Attorneys

AWARDS & RECOGNITION

Sheere Burke (760)448-6138 www.sicomm.net SicommNet provides an enterprise eProcurement software suite offering end-to-end processes including: requisition and solicitation creations, approvals, opportunity posts and notifications, vendor prebid conference annoucements and pre-registration.

Colt Gordon received the 2015 Student Employee of the Year by MiraCosta College. The annual award recognizes GORDON the labors of student workers to celebrate their demonstration of exceptional skills. Gordon, a health services peer educator, raises awareness at the college about various mental health topics including suicide prevention.

Electrical Contractors

Law Office of Michael Diyanni

Power Design, Inc.

Michael Diyanni (760)978-1995 www.diyannilaw.com A tax and business planning law firm that provides proactive tax and business strategies to small and mid-sized businesses.

Audio-Visual Services Mike Musso & Associates, Inc

Michael Musso (877)520-1425 www.callmike.tv An authorized DIRECTV dealer and audio video system designers, specializing in commercial venues including: restaurants, bars, casinos, salons, airlines, hotels, banks, fitness centers and churches.

Jason Fischer (727)210-0492 www.powerdesigninc.us Power Design, Inc. is a national electrical engineer and contractor. With more than 160 active projects and revenue exceeding $2 billion; continually delivering high quality projects.

HATFIELD CREEK WINERY

Exercise & Physical Fitness

1625 Highway 78, Ramona 760-787-1102 | www.hatfieldcreekvineyards.com Award winning petite sirah and zinfandel wines grown and vinted in the Ramona American Viticultural Area (AVA).

The Fit Mill

Shanae Johnson (760)688-8233 www.thefitmill.com Cardio-infused HITT circuit training delivers fast, effective results in under an hour; incorporating TRX, indoor cycling, gravity and row machines, and strength training, led by certified Mill Coaches.

Business Services

Education Elementary, Secondary

Secure Internet Commerce Network

Catering & Party Planners

Big Dev’s Down-Home BBQ & Catering Services Dev Jackson (858)442-8597 www.bigdevsbbq.com Big Dev, a retired Navy veteran, specializes in delicious tender

Element Education, Inc. Christine Lee (760)743-5801 www.myelement.org A non-profit corporation which oversees two publicly funded charter schools and one private early learning program.

ST. MARK GOLF CLUB 1750 San Pablo Drive, San Marcos 760-744-9385 | www.stmarkgolf.com The newly renovated St. Mark Executive Course and Tap in Tavern, part of the acclaimed Lakehouse Hotel & Resort and St. Mark Golf Club San Marcos, held a ribbon cutting June 2.

Education Colleges & Universities

Ashford University

Delicatessens

grilled meats; an old family Southern Georgia style of barbeque/cooking, for well over 100 years.

Forum Deli

Ash Khanijow (760)597-0228 www.forumdeli.net Freshly sliced premium meat sandwiches, wraps and salads conveniently located in the Palomar Forum Business Park.

Paella Valenciana

Tanya Rodriguez (858)672-2243 www.paellavalenciana.com

HOW TO SCREEN YOUR POTENTIAL HIRES

The Chamber presents a workshop on how to pick the best person for your job openings.

6

Ryan Maxson (877)841-1305 www.ashford.edu Headquartered in San Diego, Ashford University offers practical and progressive associate’s, bachelor’s and master’s degree programs online, as well as bachelor’s degree programs at its Clinton, Iowa, campus. GOLDEN OPPORTUNITIES

We focus on Chamber members that provide services and products to seniors and their families.

business WWW.CarlSBaD.orG

13

Journal

vol. 30, no. 1

tONI PADRON

PRESENTS

GET YOUR

CHAMBER NEWS

Feature your Business in the

COMING SOON

Executive Vice President & COO CARLSBAD CHAMBER OF COMMERCE

Celebrating 90 years of excellence 2013 is a very special year for the Carlsbad Chamber of Commerce. It’s the 90th anniversary of this organization. Formed in 1923, the Chamber has a unique role in the development of this great city. Back when Carlsbad was only 1,500-resident town — before it even was an incorporated city or had a city council, for that matter — the Carlsbad Chamber of Commerce was the voice of the community, advocating on behalf of its residents and businesses and the quality of life. The Chamber tackled such pressing issues as tree trimming, raising and painting street signs, and lobbying for a daily postal route. With no real local elected body, the Chamber provided guidance in leading with problems, and worked with county officials and residents to find solutions. Today, the Carlsbad Chamber of Commerce still has a powerful voice in shaping the quality of life in the community. “Speaking for Business, Listening to the Community,” is not only our motto, it’s guides our organization. We recognize the importance of a strong community, and to this day we support local education, transportation and other vital cornerstones

Simple martial arts techniques to tap into your personal power

PRESORT STD U.S. Postage PAID Permit #67 Carlsbad, CA

SEE EXCEllEnCE, page 8

•Learn strategies to change your emotional state instantly

Lowe's Home Improvement will anchor Palomar Commons, opening this summer at the corner of El Camino Real and Palomar Airport Road.

NEW CENTER WILL bRING GAS, fOOD AND bUILDING SUPPLIES Palomar Commons opening this summer

P

alomar Commons, a shopping center currently taking shape at the intersection of Palomar Airport Road and El Camino Real, is expected to open this summer, bringing Carlsbad’s first large home improvement store, a new gas station and a collection of restaurants that will not only expand the area’s dining choices, but also create jobs and add tax revenue to the city’s coffers. Sudberry Properties is developing the 16-acre site at the southwest corner of the intersection, which used to be the home of the Olympic Resort Hotel and Spa, which closed in 2008. A 155,000 squarefoot Lowe’s Home Improvement will serve as the center’s anchor. The site will also include a California Bank and Trust branch, a 16-pump Acacia Gas

station and full car wash, and Chipotle’s Mexican Grill, Five Guys Burgers and Fries, Jersey Mike’s Subs, and a Panera Bread. Deals are also being worked out with other tenants to fill three buildings. The center will be able to accommodate up to a dozen tenants, said Mark Radelow, vice president of Sudberry Properties. “I think this will be a great addition to the community, and we’re going to have a good combination of users,” Radelow said. “We’re going to have the right mix of food and retailers to add something to the community that isn’t there now.” Ted Owen, President and CEO of the Carlsbad Chamber of Commerce agrees.

SEE PaloMar, page 8

BuSInESS SPoTlIGHT

Showcasing businesses that make celebrations memorable

Datron playing big role in Servant Leadership conference Event presents tools for changing workplace culture By Danielle aguas

•All physical abilities welcome

Marketing Specialist Servant Leadership Institute

5934 Priestly Drive Carlsbad, CA 92008

•Wear comfortable clothing

(skirts/dresses will limit participation)

For more Carlsbad construction projects, turn to Page 4 for the City of Carlsbad’s column.

The annual Servant Leadership Winter Conference will be held from Feb. 5-7 at the Hilton San Diego Resort and Spa. During the event, authors, speakers and business leaders will present practical tools to transform company cultures, with a focus on providing sustainable results using the principles of servant leadership. Datron World Communications will have a significance presence at the event. Datron CEO Art Barter, a

North County resident, is a keynote speaker, and the Datron management panel will lead two workshops. The representatives from the Vista-based company will join a roster of nationally-recognized speakers, including best-selling

authors John C. Maxwell and Ken Blanchard. Datron played a significant role in the development and implementation of the three-level Servant Leadership Training Program. Datron’s management believes

every employee is a leader — either at work, with family or with those they influence — as a mentor, or by helping others on their life journey. Datron’s definition of servant leadership —“to inspire and equip those we influence”— is something all employees learn to implement in their professional and personal lives. “My transformation into servant leadership began in 2004, when I was challenged to look at leading others from a different perspective, that of a servant,” Barter said. “Our purpose as a company ... to positively impact the lives of others, requires us to challenge ourselves to be servants first and then leaders.” This year, Servant Leadership Institute (SLI) is pleased to have Datron, its family company, lead a workshop panel of key managers

SEE ConFErEnCE page 8

save the date! • friday, march 8, 2013

A

R

8:00 —10 a.m.

Name(s)__________________________________________________________

Business_____________________________________________________

E-mail____________________________________________________________

Phone___________________________Fax_________________________

General Admission: $50 / Chamber member: $30 Check

Visa

MasterCard

Name on card______________________________________________________

Taught by Sensei

AMEX

S

Discover

Total Enclosed $_______________________________________________

• 4th degree black belt Exp:_________________________Billing Zip:________________________ • CA advocate against domestic violence • Emergency crisis counselor - SART

Credit Card#:_______________________________________________________

Michelle Enfield

Please make checks payable to the Carlsbad Chamber of Commerce.

Owner/Operator Goju Karate Center

LEB

R ATIN

Sexual Assault Response Team)

Register online at www.carlsbad.org

DEADLINE AUGUST 17

Reserve your ad space today!

5934 Priestly Drive • Carlsbad, CA 92008 • Tel 760.931.8400 • Fax 760.931.9153

Darryl Reitmeyer | Director of Sales & Marketing | 760.931.8400 | darrylr@carlsbad.org

1923-2013

OF

EXCEL

G

LE

N

YE

FRIDAY AUGUST 28, 2015 Method of Payment:

CE

AnnuAl Business AwArds dinner 90

CE

BLACK BELT ON

january 2013

an award-winning, monthly publication of the carlsbad chamber of commerce


CARLSBAD BUSINESS JOURNAL AUGUST 2015 | 25

WELCOME NEW MEMBERS ( MAY / JUNE ) Farming

Publishers

Carlsbad Aquafarms

Demand It Media Inc.

Thomas Grimm (760)438-2444 www.carlsbadaquafarm.com

Nicholas DeNinno (760)571-9886 www.demanditmedia.com Publisher of hyperlocal publications that offer businesses an exciting and innovative method to target highly sought after affluent consumers.

Financial Planning & Investment Services Darcy Wolfe (760)803-3223 www.edwardjones.com Personalized investment services to assist individuals meet their long term financial and retirement goals.

Gourmet Foods Humble Olive Oils

HOLIDAY INN, CARLSBAD

Real Estate

2725 Palomar Airport Road, Carlsbad 760-438-2725 | www.holidayinncarlsbad.com The perfect getaway in Carlsbad. Enjoy spacious rooms, delicious dining, practice putting greens, sports court, outdoor heated pool and spa at the brand new Holiday Inn Carlsbad.

Windermere Homes & Estates

Heather Chalmers (951)704-4585 www.windermeremaui.com/ agents/heather-chalmers Heather loves investing her time and service to exceed her clients’ expectations by facilitating the real estate process to be as stress-free as possible.

Zac Markham (760)994-0132 www.humbleoliveoil.com Humble Olive Oil Company is a gourmet food store featuring ultra-premium extra olive oils and aged balsamic vinegars all available on tap for sampling.

The Real Estate Source

Kathleen Olson (760)407-2444 Real estate services in Oceanside, Carlsbad, Solana Beach and Encinitas.

Graphic Design Delta

Jeff Nelson (760)929-8777 www.deltae.net Delta is a leader in the field of graphics management with clients throughout the world. Specializes in the development of complex publication and print distribution programs for Fortune 500 corporations.

STAYBRIDGE SUITES, CARLSBAD

Skin & Body Care & Cosmetics

2735 Palomar Airport Road, Carlsbad 760-438-2735 | www.staybridgecarlsbad.com The brand new Staybridge Suites Carlsbad offers 1 or 2 bedroom suites featuring a living room and full kitchen, a complimentary hot breakfast buffet served daily in the atrium style Great Room.

Perfectly Posh

Chris Tennant (760)207-3903 www.ohmyposhness.com Perfectly Posh is an innovative fun, fresh, naturally-based pampering line of products. All products are under $25. Proudly made in the United States of America!

Health & Fitness

NAKOA Fitness & Physical Therapy Jason Waiton (760)804-1700 www.NAKOAfit.com A team of elite coaches and therapists specializing in active lifestyle fitness, performance training, and injury prevention. NAKOA creates customized programs to fit every individual.

Visual Image Body Exercise

Suzette Mirenda-Bryant (614)315-2541 Suzette helps anyone that desires to lose weight/get stronger/ increase bone density to prevent disease...She loves helping people that want happiness and good health in their lives.

Human Resources TriNet Human Resources Services

Non-Profit Organizations

Glenner Memory Care Centers

Lisa Tyburski (619)543-4700 www.glenner.org Non Profit 501(c)(3) providing quality adult day care and support to families and others affected by dementia, like Alzheimer’s, and other forms of memory loss.

Nutritional Products, Health Marketing & Sales Nutrition Zone

Matt Stidham (760)729-1377 www.nutritionzoneonline.com Nutrition Zone helps customers meet their fitness and nutrition goals by offering diet plans and wholesale supplement pricing that meets or beats the Internet.

Payroll Services Telepayroll

Sporting Goods

Peter Aurecchione (714)713-9521 www.telepayroll.com Founded in 1963. Familyowned and operated. Has a 98 percent client satisfaction rate.

WetSeat

Keenan Jacobson (760)208-5457 www.wetseatsport.com WetSeat - the easiest on/off, waterproof, car seat cover secures in seconds to protect your seats from your active lifestyle - no matter how wet or dirty.

Plant Service & Interior Starling Designs

Nancy Starling (760)438-7444 www.starlingdesigns.com Designs, installs and maintains live interior plants in commercial and residential locations along with Christmas decorating for clients.

Courtney Tuggle (858)202-5807 www.trinet.com TriNet’s bundled human resource products cover the core services of payroll, benefits, risk and compliance, an HR team and a cloud platform.

Insurance Financial Planning Services Aurora Capital Alliance

Alex Bellini (619)595-4832 www.auroracapitalalliance.com Consultants in the premium finance space, assisting advisors and their clients across the world in advanced life insurance planning.

The Museum of Making Music at 5790 Armada Drive, will host the next Sundowner on Aug. 19.

Come jam with us at the August Sundowner Music has a way of bringing people together, which makes the Museum of Making Music the perfect venue for the next Sundowner. If you’re a member of the Carlsbad Chamber of Commerce, come mingle and meet like-minded professionals from 5-7 p.m. on Wednesday, Aug. 19 at the museum, located at 5790 Armada Drive. The museum is run and operated by NAMM (National Association of Music Merchants), the Carlsbad-based not-forprofit trade association that serves and strengthens the global music products industry. Open to the public since 2000, this popular and interactive museum presents unique exhibitions, vibrant and varied concert series, and innovative educational programs — all designed to celebrate the people,

instruments and products that enable us all to make and enjoy music. The Sundowner is one of the Carlsbad Chamber of Commerce’s most popular monthly events. Come meet fellow Chamber members after work for a fun evening of relationship-building. This event is open to chamber members only Register on-line at www.carlsbad.org through Aug. 18 for special admission price of $10. The price of admission on the day of the event is $15 cash only at the door. If you are a prospective member and would like to attend please RSVP to the Carlsbad Chamber at 760-931-8400 For more information or to donate a raffle prize, contact Kathy Steffen at (760) 9318400 or ksteffen@carlsbad.org

AUGUST 19

L U N C H E O N The Carlsbad Chamber of Commerce

FRIday

THE FIT MILL 5617 Paseo Del Norte, Ste. 222, Carlsbad 760-688-8233 | www.thefitmill.com Cardio-infused HITT circuit training delivers fast, effective results in under an hour; incorporating TRX, indoor cycling, Gravity and row machines, and strength training, led by certified Mill Coaches.

2015

Edward Jones

august 21 11 a.m. - 1:30 p.m.

and the City of Carlsbad invite you to join City Council, and chamber business leaders for a progress report on current and future City programs and projects.

ADVANCED RESERVATIONS REQUIRED EARLY REGISTRATION BY AUG 3 Chamber Members - $50 • General Admission - $75 Table of 10 with company signage $495 Members only Preferred Seating • Parking included

LATE REGISTRATION AFTER AUG 3 Chamber Members - $60 • General Admission - $85 Table of 10 with company signage $650 Members only

provides an opportunity for 8 chamber members to meet for breakfast or lunch and learn more about each other’s businesses. A Carlsbad Chamber member hosts and facilitates at a local chamber member restaurant.

AUGUST Lisa O’Hearn Thursday, August 13 (760) 685-3759

This program is open exclusively to Carlsbad Chamber members; and the only cost is the price of your meal. RSVP’s are required and can be made by contacting the person listed next to the date.

For more info call: (760) 931-8400 or visit www.carlsbad.org

S h e r ato n C a r l s ba d R e s ort & S PA 5 4 8 0 G r a n d Pac i f i c Dr i v e C a r l s ba d, C A 9 2 0 0 8

Refund fees apply - Sorry, NO REFUNDS after August 3. For more information call us at (760) 931-8400 or visit our website at www.carlsbad.org

REGISTER ONLINE AT WWW.CARLSBAD.ORG

SPONSORED BY


26 | WWW.CARLSBAD.ORG

MEMBER RENEWALS ( APRIL - JUNE ) THANK YOU FOR YOUR CONTINUED SUPPORT

35-31 Years

10-6 Years (continued)

Forsyth & Associates Insurance Agency (35) Hall & Martin Properties (35)

Best-Rate Repair & Construction (7) Buffini & Company (7) Greater Tri-Cities IPA (7) StorQuest Self Storage Carlsbad(7) Aethercomm, Inc. (6) Law Office of Andrea M. Gherini (6) Pacific Business Centers (6) Pacific Coast Residential and Commercial Builders LLC (6) Rowan Electric (6) St. Michael’s By-the-Sea Episcopal Church (6) Stan’s Web Design (6) The Landings at Carlsbad (6) The Paintball Park at Camp Pendleton (6) United Top Quality Construction, Inc. (6)

30-26 Years

SAVE DATES

THE

FRIDAY

AUG

STATE OF THE CITY

21

11 a.m. - 1:30 p.m. Sheraton Carlsbad Resort & Spa

FRIDAY

GET YOUR BLACK BELT ON

AUG

28 FRIDAY

SEPT

4

FRIDAY

SEPT

11

WEDNESDAY

SEPT

16 TUESDAY

SEPT

22

8 - 10 a.m. Carlsbad Chamber of Commerce

FIRST FRIDAY BREAKFAST

7 - 9 a.m. Sheraton Carlsbad Resort & Spa

READY CARLSBAD BUSINESS ALLIANCE SYMPOSIUM Topic: Communicating in an emergency 7:30 - 9 a.m. Carlsbad Safety Center

SEPTEMBER SUNDOWNER

5 - 7 p.m. Hanscom Alexeev & McDaniel LLP

BUSINESS EXPO

2 - 6:30 p.m. LEGOLAND California Resort

LOOKING FORWARD FRIDAY

OCT

2

WEDNESDAY

OCT

21

SUNDAY

NOV

1

SMALL BUSINESS LUNCHEON 11 a.m. – 2 p.m. Sheraton Carlsbad Resort & Spa

OCTOBER SUNDOWNER 5 - 7 p.m. Wells Fargo Bank

CARLSBAD VILLAGE FAIRE 8 a.m. – 4 p.m. Carlsbad Village

F O R M O R E I N F O R M AT I O N , V I S I T carlsbad.org

California Watersports (29) Carlsbad by the Sea Resort (29) Carlsbad By The Sea Retirement Community (29) Crowell, Weedon & Co. (29) Jazzercise, Inc. (29) Law Offices of Stanley D. Prowse (29) Rayne Water of North County (29) Weseloh Chevrolet Kia (29) Westfield Carlsbad (29) White, Nelson, Diehl, Evans LLP(29) Women’s Resource Center (29) Glass & Mirror Shoppe (28) Lola’s 7-Up Mexican Market & Deli (28) Omni La Costa Resort & Spa (28) Pacific Western Bank (28) Pelican Cove Bed & Breakfast Inn (28) Ramada Carlsbad by the Sea (28) Ruhnau Ruhnau Clarke & Associates (28) Tamarack Beach Resort (28) Tri-City Medical Center (28) Air Products and Chemicals, Inc. (27)

25-21 Years Benchmark Pacific (24) DTZ (23) El Camino Rental (23) Ladwig Design Group, Inc. (23) TaylorMade Golf Company (21)

20-16 Years Carlsbad Seapointe - A Grand Pacific Resort (20) Coldwell Banker Residential Brokerage (20) Eternal Hills Memorial Park, Mortuary & Crematory (20) AT&T (19) Kilmer’s Swim Time, LLC (19) San Onofre Nuclear Generating Station (19) Brubaker & Associates, Inc. (18) Carlsbad Mineral Water Spa/Alt Karlsbad (18) Classic Party Rentals, LLC (18) GML Office Furniture, Inc. (18) Lucia Capital Group (18) NAMM-National Association of Music Merchants (18) Flowers Forever (17) John Stevenson Plumbing, Heating & Air Conditioning (17) La Costa Glen Carlsbad (17) North County Health Services (17) Carlsbad Village Art & Antique Mall (16) Hospice of the North Coast (16) Marrs Maddocks & Associates Insurance Services, Inc. (16) Newport National Corporation (16) Old Mission San Luis Rey (16) RBF Consulting, a Company of Michael Baker International, LLC (16)

15-11 Years Courtyard by Marriott - Carlsbad (15) La Costa Urgent Care (15) Superior Water (15) Windsor at Aviara (15) AKT, LLP (14) Junior Achievement (14) Poseidon Water LLC (14) Schubach Aviation (14) Strategic IT Group (14) Carlsbad United F.C. (12) Five Alarm Security (12) In Truth & Beauty / Art & Tools for Self Nurturing (12) Intercare Insurance Solutions a HUB International Co. (12) King’s Fish House (12) Myron L Company(12) Point Loma Credit Union (12) Tax Pros (12) ArtSplash (11) Davies Eye Center (11) Holy Guaca-Moly (11) Ken Grody Ford (11) Pacific Sotheby’s International Realty (11) San Diego Botanic Garden (11)

10-6 Years Carlsbad Plaza, LLC (10) Cox Business (10) Howes, Weiler and Associates (10) Ideal Building Maintenance (10) The Loftin Firm, P.C. (10) Alphatec Spine, Inc. (9) Arbor Scientia (9) Henry Schein Orthodontics (9) Pacific Ridge School (9) Beck Ellman Heald (8) Cornerstone Wealth Advisors, Inc. (8) RealFit4Life (8) Wiegand Realty (8) Aranelle (7)

5-1 Years Advanced Web Offset, Inc. (5) Barry, Gardner & Kincannon, A Professional Corporation (5) Benchmark Commercial Insurance Services, Inc (5) Comprehensive Autism Services & Education (C.A.S.E, Inc.) (5) ebr Insurance Services LLC (5) History in Stone - Trading Company (5) L+L Companies (5) Little Johnnie’s Ice Cream & Soda (5) San Diego Small Biz Assist (5) Sandwritten (5) Torrey Pines Scientific, Inc. (5) Advicoach (4) Allie’s Party Equipment Rental, Inc. (4) Axia Medical Solutions, LLC (4) Chiropractic & Therapy Center of Carlsbad (4) Dreamtime Dentistry (4) European Wax Center - Bressi Ranch (4) Ignite Bistro & Wine Spot ‘Your Neighborhood Spot’ (4) Jurewitz Law Group (4) Silvergate Bank (4) Transworld Business Advisors (4) Wells Fargo Home Mortgage (4) CA$H IN USA (3) Carlsbad Republican Women Federated (3) Caroline Dooley, Architect (3) Doctors of Physical Therapy (3) Jayden Presleigh, The Salon & Spa (3) Lanikai Mobile Home Park (3) Legacy Legal (3) Miguel’s Cocina Carlsbad (3) Mission Mantels, Inc. (3) PayChex (3) Sandler Training, Sales Growth Associates, LLC (3) Solutions for Change, Inc. (3) St. Patrick Catholic Community (3) The California Fruit Wine, Co. (3) Tommy Hilfiger (3) Village Montessori School (3) XS Studio by Oceanside Glasstile (3) 5 Star Marketing Community (2) Ameriprise Financial Services, Inc. (2) Boudin Bakery - Encinitas (2) CAbi Clothing (2) California Residential Consulting (2) Capital Bank (2) Gohl Clinic of Chiropractic (2) Guardian / Park Ave Securities (2) Human Resources Professional Group (HRPG) (2) Humana, Inc. (2) ImpediMed, Inc. (2) Noonan Family Swim School, Inc. (2) Rancho Carrillo - Family Apartments (2) Rancho Coastal Humane Society (2) Seaworthy Surf Shop (2) SellMyTimeshareNow.com (2) The Law Offices of Borg & Duisters (2) xRM3, Inc. (2) Battery Emporium and Technology (1) Carlsbad Causes for Community (C3) (1) Carlsbad Technology, Inc. (1) Carlsbad Village Pharmacy (1) Connect Everywhere (1) Elevated (1) I-5 Bail Bonds (1) Innovative Lease Services, Inc. (1) Kartech Solutions, Inc. (1) KBACH Associates Insurance Services (1) Mathnasium of Carlsbad (1) Mayfield Bustarde, LLP (1) Nii Foods, Inc. (1) Nozomi Sushi & Japanese Fusion Restaurant (1) Ocean Hills Country Club Homeowners Association (1) Paul, Plevin, Sullivan & Connaughton, LLP (1) Red Oven (1) Rica Jewels (1) Roberto Coin (1) SPMC Group (1) State Farm / Vladan Trifunovic Insurance (1) Strategic Communications (1) Sun Diego Boardshops (1) Tina Chien, Accounting & Small Business Consulting (1) Union Design Company (1) United Way of San Diego County (1)


CARLSBAD BUSINESS JOURNAL AUGUST 2015 | 27

Come See the 85/15 Plan for Yourself! Open Space Tour August 15, 10 a.m. -1 p.m. Tour Starts at the Carlsbad Strawberry Company Parking Lot: 1050 Cannon Road at the South Shore of the Agua Hedionda Lagoon All of Carlsbad is invited to enjoy an open space tour of what will be the newly accessible open space and open air, pedestrian friendly shopping, dining and entertainment promenade. On-site transportation provided. Comfortable shoes recommended.

RSVP at: (760) 438-1700 or go to: OpenSpaceTheRightWay.com/Tours

Paid for by Preserving Carlsbad Open Space the Right Way, with major funding by Caruso Affiliated.


Thank You! From the Carlsbad Desalination Project Team With the installation of the final piece of pipe – No. 2177 – on June 29, construction was completed on the Carlsbad Desalination Project’s 10-mile conveyance pipeline.

Construction of the Carlsbad Desalination Project’s 10-mile pipeline is complete! A sincere thanks to the nearby businesses and residents throughout the region and in the cities of Carlsbad, Vista and San Marcos for your cooperation, patience and understanding during construction. As crews work to complete the plant, the Carlsbad Desalination Project’s role in our region’s water reliability future has only just begun. We look forward to delivering a new water supply to San Diego County from the Pacific Ocean later this year.

Construction on the Carlsbad Desalination Plant is nearing completion.

Carlsbad Desalination @CarlsbadDesal

www.carlsbaddesal.com


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