Carlsbad Business Journal: September 2015

“ 85/15” PLAN APPROVED 5-0

Council gives unanimous approval to ‘85/15’ plan

BUSINESS AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE

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VOL. 32, NO. 8

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE

It’s time to start planning for your next Holiday Party.

SEPTEMBER 2015

This Guide will help you find the perfect local setting an provide tips for a successful gathering year round.

Exercise your right to run BR

Chamber a finalist for corporate citizenship award What does the Carlsbad Chamber of Commerce have in common with the international shipping company United Parcel Service (UPS) and the Las Vegas Sands Corp., which operates numerous destination resorts including The Venetian and The Palazzo on the Las Vegas strip?

This year, the Chamber joins those two companies as a finalist for the 2015 Corporate Citizenship Awards, which are presented by the U.S. Chamber of Commerce Foundation.

The Chamber is a finalist in the category of Best Disaster Response & Community Resilience Program for the efforts of the Ready Carlsbad Business Alliance. The award will recognize companies for responding to disasters and creating more resilient communities.

The Alliance brings together local businesses, the Carlsbad

5934 Priestly Drive 5934 Priestly Drive Carlsbad, CA 92008 Carlsbad, CA 92008

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Candidate Academy now accepting applications

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A CAMPAIGN TEAM

ost people w o u l d n’t commit to running a marathon — or any other type of race — without undergoing the proper training.

Yet, when it comes to running for elected office, many candidates go in without really understanding the reality of what they’re signing themselves up for. Driven by a passion to serve, many candidates have to figure out the process as they go.

For Carlsbad City Councilman Michael Schumacher, who served the city as a planning commissioner, a member of the Design Review Board and as an appointed councilman before successfully launching his A MESSAGE first campaign last year, the process included talking to as many people who had experienced campaign life as he could.

“Last November was really the first time I ever ran for public office,” Schumacher said. “I reached out to friends and colleagues to help me ... I spoke with current and former city council members, school board members — it was really an informal process.”

That’s why he thinks that

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anyone who has ever thought about running for public office should consider taking part in the Carlsbad Chamber of Commerce’s inaugural Candidate Academy, which launches in October.

“We have a lot of people that would like to participate in some kind of government agency, whether it’s a school

board, a water authority, a hospital district or city council,” Schumacher said. “I think the Candidate Academy would be very valuable ... there are not many resources for those who are running for office.”

The Candidate Academy is designed to educate, inform

THINKING ABOUT RUNNING?

The deadline to submit an application for the Carlsbad Chamber of Commerce Candidate Academy is Sept. 8. The Cost is $149.

For a schedule and to see a full list of confirmed Candidate Academy panelists, turn to the Back Page or visit our website, www.carlsbad.org.

SEE ACADEMY, Page 11

BUSINESS SPOTLIGHT

Creating community for over 40 years For over 40 years, Walters Management has built lasting partnerships with its valued clients based on a commitment to preserve, protect and enhance value through expert administration, maintenance and fiscal management.

Their management portfolio consists of master-planned communities, condominiums, planned residential developments, industrial parks, business centers, downtown highrises and mixed-use developments throughout San Diego and Riverside counties proudly served by offices in San Diego, Carlsbad, Chula Vista and Murrieta.

Walters Management’s experience in property management and community oversight provides them with a depth of expertise that helps avoid the time and expense of trialand-error decisions. It is this wealth

1959 Palomar Oaks Way, Ste. 320 Carlsbad, CA 92011 760-431-2522 www.waltersmanagement.com

Walters Management is a certified community association management company guiding communities and serving homeowners in San Diego County since 1973. of knowledge and commitment to excellence that serves as the foundation of their success, and continues to define them as they partner with their clients to fulfill their goals of creating successful and thriving communities.

Great leadership is the cornerstone of any successful company. At Walters Management, President Joseph Farinelli is the dynamic leader that has allowed the company to become the force that it is today. Responsible

for overall company performance and operations, Farinelli has applied his personal experience to create better practices that make Walters Management stand out.

Under his outstanding leadership, Walters Management has grown leaps and bounds since its establishment in 1973. As a local company,

SEE WALTERS, Page 11

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L U N C H E O N

OFFICERS CHAIRMAN OF THE BOARD John Osborne AT&T CHAIRMAN ELECT, VICE CHAIR OF BUSINESS & COMMUNITY DEVELOPMENT Deb Beddoe YourOpsManager TREASURER John Lechleiter AKT, LLP VICE CHAIR OF PUBLIC POLICY Michael Howes, AICP Howes, Weiler and Associates VICE CHAIR OF ECONOMIC DEVELOPMENT Ahmed Haque NRG Energy, Inc. VICE CHAIR OF STRATEGIC PLANNING Lou Storrow Storrow Law, APC PAST CHAIR Carlton Lund The Lund Team

DIRECTORS

Scripps Health received the Ready Carlsbad Business Alliance’s Emergency Preparedness Award at the 2015 State of the City Luncheon. Pictured from left Fire Chief Mike Davis; Carl Etter, senior vice president and chief executive of Scripps Health; Carlsbad Emergency Preparedness Coordinator and Ready Carlsbad Business Alliance Co-Chairman David Harrison; Scripps Health Safety Officer Susan Erbs; Patty Skogland, senior director of disaster preparedness for Scripps Health; and Deb Beddoe, co-chairwoman of the Alliance.

The State of the Chamber in 2015 The 2015 State of the City Luncheon, which took place on Friday, Aug. 21 was a resounding success. We had a sold-out audience of more than 400 who came to hear from Carlsbad Mayor Matt Hall about the projects and other developments that are moving the City of Carlsbad forward. At the luncheon, I also presented a brief State of the Chamber Address. Here are the highlights of what I said.

The chamber has accomplished a lot this year! Let me start by pointing out that the Chamber operates on five core competencies.

Everything that we do as a chamber aligns with one of the following goals: • Building a strong local economy • Promoting the community • Providing networking and business development opportunities • Representing business before government • Political action

Think about the number 1,360. That is how many businesses, how many employers in the north county region are members

FROM THE CHAIRMAN

JOHN OSBORNE Chairman of the Board CARLSBAD CHAMBER OF COMMERCE

of the Carlsbad Chamber and derive value from their association with the Chamber. Next think about the many thousands of people these companies employ and how that drives our local economy.

Last year, the Chamber’s seven committees accounted for more than 100 meetings.

We also provided numerous professional development opportunities, workshops and other crucial services

Carlsbad Mayor Matt Hall delivers the State of the City address. to our membership.

The chamber promoted the community with two Carlsbad Village Faires, with nearly 1,000 vendors and 100,000-plus attendees at each event.

The staff and ambassadors

attended dozens of new business ribbon cutting ceremonies, anniversary celebrations and grand openings.

We held an Eco Bus Field Trip to the San Diego Gas & Electric Center for Innovation to learn the latest in sustainable best practices.

This year the Chamber is launching a Candidate Academy to educate people on what it takes to run for elected office. The chamber is looking for those sincerely interested in running for public office, be it school board, water board or higher office.

Be sure to visit the Carlsbad chamber website to review the impressive list of panelists and presenters for this new program.

We held symposiums with the city on disaster preparedness with the Ready Carlsbad Business Alliance.

The Chamber also held more than a dozen evening Sundowner receptions hosting hundreds of members at a variety of businesses citywide.

In the area of business development the chamber, in concert with the small business administration, conducted more than 300 counseling sessions in our business success center with entrepreneurs who are looking to launch businesses right here in our region.

Our signature events include the annual awards dinner, our outstanding educational awards dinner, business expo, small business luncheon and the State of the City Luncheon.

The chamber’s program of work includes thousands of hours of supporting our member businesses are made much more impressive when we recognize that the calendar only has 222 working days, and that the chamber staff is made up of less than a dozen employees.

Thanks to all of you and your businesses for your continued support of our Chamber.

David Bennett Joseph Charest John Haedrich Lupe Hairston Frank Idris Brian Lee Rick Lemmo Matt Leonard Peter MacLaggan Larry Magor William Meade Jr., MD Trisa Mills Niels Norby Ryan Perry Don Sando Don Schempp Michael Schroder Lee Sterling Jeffrey R. Stoke, Esq. Tim Stripe Amber J. Ter-Vrugt Jim Valentine Scott White

Tri-City Medical Center Katz & Associates Tip Top Meats/European Deli Freedom Window Cleaning LEGOLAND California Resort Wells Fargo Bank Caruso Affiliated Edward Jones Poseidon Water, LLC Omni La Costa Resort & Spa Activ8 Athleticism TaylorMade Golf Company SD Trophy Westfield Carlsbad Strategic Results Group Torrey Pines Bank Carlsbad Cal State San Marcos Leon P. Sterling, Commercial Tenant Broker Procopio, Cory, Hargreaves & Savitch, LLP Grand Pacific Resorts, Inc. Scripps Health SDG&E New Village Arts

ADVISORY COUNCIL Ofie Escobedo Suzette Lovely Ryan Ross Sam Ross Michael Schumacher Sandy Wilson

Lola’s 7-Up Mexican Market & Deli Carlsbad Unified School District North County Transit District Visit Carlsbad City of Carlsbad Liaison Camp Pendleton

STAFF Ted Owen President & CEO Toni Padron Executive Vice President & COO Bev Jorgensen Vice President, Corporate & Member Relations Bonnie Hoffman Business Services Manager José A. López Director of Communications/ Editor, Carlsbad Business Journal Kathleen Mandig Business Development Manager Darryl Reitmeyer Director of Sales & Marketing Chad Spinks Graphic Designer Kathy Steffen Member Services Manager

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MISSION STATEMENT “The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.”

CARLSBAD BUSINESS JOURNAL 5934 Priestly Drive • Carlsbad, CA 92008 Ph. (760) 931-8400 • Fx. (760) 931-9153 carlsbadchamber@carlsbad.org www.carlsbad.org

LEFT: Ms. Carlsbad Princess Caitlyn Farlow sings the National Anthem.

BELOW: A sold-out crowd attended the State of the City Luncheon.

Published monthly by the Carlsbad Chamber of Commerce.

Subscription price is deducted from dues of Chamber members.

INDEX VILLAGE BEAT ...............................4 CITY NEWS ................................... 5 MEMBER COLUMNS .....................6 TO YOUR HEALTH ..........................7 SCHOOL NEWS..............................8 MEMBER DIGEST ...................12-14 ADVERTISING SPOTLIGHT 2015 HOLIDAY PARTY GUIDE.........INSERT MEMBER MARKETPLACE........................9

CARLSBAD BUSINESS JOURNAL SEPTEMBER 2015 | 3

Council approves ‘85/15’ plan

Do you have what it takes to join our board?

The Carlsbad City Council voted unanimously to approve “The Agua Hedionda South Shore Specific Plan,” which will guide the development of 203 acres of land bounded

by Interstate Highway 5, Cannon Road and the Agua Hedionda Lagoon.

The vote came at the end of a meeting on Aug. 25 which included more than 130 speakers addressing the council on the proposed plan.

The approval allows Caruso Affiliated to build a shopping center that will be anchored by a Nordstrom on about 27 acres of land. It sets aside the rest of the land — about 177 acres — as open space and the continuation of strawberry farming and agriculture.

“We are not always going to agree, but as long as we focus on the facts, we can come to good decisions that benefit Carlsbad,” said Mayor Matt Hall. “This plan has been developed in collaboration with the community, and it goes above and beyond what is required, by ensuring the future of the strawberry fields and providing public access to open space in perpetuity. That has tremendous value and will enhance our community for years to come.”

The issue came before the council as a result of an initiative drive initiated by Caruso Affiliated, which collected more than 20,000 signatures from residents for the project — more than double the 9,784 signatures (or 15 percent of Carlsbad’s registered voters)

Do you envision yourself as a leader? Do you know someone who is a devoted member of the Chamber and would enjoy contributing even more?

The Chamber’s Nominating Committee is seeking nominations for its Board of Directors vacancies for 2016. If you are interested in a director position, or if you want to nominate someone,

Artists renderings give a glimpse of what the future has in store for the commercial portion of the ‘85/15’ Plan, including what the Carlsbad Strawberry Company might look like in a new location within the area.

that was required to bring the issue before the council.

The council had three options: approving the project, putting it up for a vote or requesting more information.

Before the council action, Carlsbad Chamber of Commerce President and CEO Ted Owen, at the direction of the Board of Directors, was one of many who urged the

council to approve the project outright, noting that delaying the project would put off the benefits of increased jobs, sales taxes and property taxes that the project will provide.

Owen also noted that if the project should somehow fall through, there would be no guarantee that another applicant would make the same financial commitment to the

city or have the same concern for open space.

“This project is as close to the ideal project for what this land has been designated for,” Owen said. “Nothing that we have seen indicates that Caruso Affiliated has anything but the intention to give the city a quality project that meets and exceeds the expectations of the city’s residents and their desire for projects that continue to make Carlsbad a great place to live, work and play.”

The plan will now proceed to the California Coastal Commission for consideration. Rick Caruso, founder and CEO of Caruso Affiliated, the plan’s sponsor, said he hopes to complete the project as early as 2018.

The trails, agriculture and other open space areas will be developed before the other project elements, he said.

please contact the Chamber

by Sept. 25.

The board represents all segments of the local business community, including hoteliers, family-owned companies, corporations, educational institutions, hospitals and civic agencies.

For more information, contact Toni Padron, executive vice president/COO at the Chamber at 760-931-8400.

‘Baile’ returns for Tri-City’s 35th gala Tri-City Hospital Foundation’s annual black tie ball will return for its 35th anniversary paying homage to its original name – Baile de Esperanza.

The elegant affair will take place on Sat., Nov. 7 at the Park Hyatt Aviara Resort, Golf Club & Spa. All proceeds raised will benefit the expansion and renovation of the Neonatal Intensive Care Unit (NICU) and the Labor and Delivery Department at Tri-City Medical Center. “’Esperanza’ means ‘hope,’ and that’s the perfect sentiment for this year’s event,” said Glen Newhart, president of Tri-City Hospital Foundation. Since the 2014 gala, the Foundation has focused heavily on fundraising for the Tri-City Medical Center NICU and updating and growing its Women and Infant Services area. Expanding the NICU, including the addition of private rooms, will allow hundreds of critically ill infants to receive care close to home

while also granting greater privacy and comfort for mother and baby, as well as increased efficiency for physicians and nurses. The fully upgraded services are anticipated to be available during the summer of 2016.

While enjoying an evening of giving back at the Baile, attendees will be inspired with a heartwarming presentation starring the many success stories of Tri-City Medical Center. The event will also feature a traditional filet and lobster menu, live entertainment, a high-end auction and of course, a full evening of dancing.

Registration for regular attendance and sponsorships is now open at TriCityHospitalFoundation.org, starting at $350 per person.

For more details on Baile de Esperanza and the Foundation’s work in the North County community, visit TriCityHospitalFoundation. org or call 760-940-3370.

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The Business of Hospitality • Registration Now Open!

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Business Emergency Preparedness Planning • Registration Now Open!

• Ensure you have a plan to resume and restore business in the aftermath of an emergency or disaster.

• Fridays 8 am – 1 pm October 9 – November 13 at area business operations centers

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Taya Kyle is a veteran family activist and widow of U.S. Navy SEAL Chris Kyle (the subject of the 2014 Academy Award-winning film, American Sniper).

SATURDAY, SEPTEMBER 19, 2015 at 5:00 PM

A familiar face helps promote the Village You might already know me as the owner of Coolest Shoes in California, a casual-comfort boutique for men, women and children. So, why am I writing a monthly column on the Village?

I was a Carlsbad Village Association Board Member because I wanted to be more involved in my town. I wanted to help affect change in the Village to better serve my customers. I wanted to see it continue to thrive and grow and truly become the preeminent destination in North County.

Recently the board saw a need to hire a Program Manager to manage and expand the village events, promote the village, and ultimately support the hundreds of Village merchants we all love.

Who better to enrich the village than a merchant with a marketing background? And as a solopreneur who, with the guidance of the Carlsbad Chamber of Commerce, managed to grow her business from a single product sold at the Carlsbad Village Faire to having a brickand-mortar store with three employees, I knew the process and could help new village merchants.

With the help of tremendous employees, sharing my time this summer between the CVA office and my store, which are both conveniently located on State Street, has been pretty seamless. In the last 90 days the Carlsbad Village Association has been very busy with its three summer events and its weekly

VILLAGE BEAT

CHRISTINE DAVIS Program Manager CARLSBAD VILLAGE ASSOCIATION

Farmers’ Market.

This summer’s Flicks at the Fountain movie series has been a tremendous success. Carlsbad residents of all ages have enjoyed movies outdoors while enjoying pizza and picnic dinners right in their beach chairs.

An average of 200 people attended each screening.

“Flicks at the Fountain is such a great event,” said sponsor Zac Markham, owner of Humble Olive Oils. “It has a very special feel to it and helps make the Village unique; we were proud to be a sponsor.”

With just a few more Friday nights left in this summer’s Friday Night Live “busker” style music series, we’re looking forward to having bands like The Bad Carls, The Moonlight Ramblers and others play on State Street. Friday Night Live runs every Friday night through September 25th from 7pm to 9pm.

The 17th Annual Art in the Village on Aug. 9 was a huge success. With 100 local and regional artists and over 5,000 attendees, State Street and Grand Avenue played host to an intimate, open-air art show complete with live musicians to set the mood.

The 17th Annual Art in the Village on Aug. 9 drew more than 100 artists and 5,000 to the Village of Carlsbad.

The State Street Certified Organic Farmers’ Market continues to improve with age!

With over 50 vendors offering everything from locallygrown strawberries to specialty breads and pasta, make Wednesday’s in the Village a healthy routine!

As Program Manager, I will continue with existing events but plan to add others so that the Village becomes “front of mind” when you think of shopping, dining and entertainment.

Would a “Taste of Carlsbad” be of interest? Would decorated retail store windows and festive lights during the holidays draw you to the village? How can we help you enjoy the Village more? Please contact me at info@carlsbadvillage.com with any questions or ideas.

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Business tools planned for library updates If you are a small-business owner and haven’t taken advantage of what our libraries have to offer, you may want to keep an eye on the upcoming remodels of the Georgina Cole Library on Carlsbad Village Drive and the Carlsbad City Library on Dove Lane.

Both libraries will feature a “living room” feel where users can sit and work in a more comfortable setting, with better access to power outlets and enhanced Wi-Fi capabilities. A big part of the redesigns include improved spaces for collaboration, and the Dove Lane library will add rooms equipped with new meeting technology, making them an ideal setting to prepare for conferences, conduct group research or meet with clients.

The Dove Lane library will also feature an expanded café with an appealing menu of food and drink choices, perfect for informal meetings and networking.

The libraries have always been a go-to place for valuable information that will help you make business decisions. All you need is a Carlsbad library card to access such premium databases as Reference USA, which contains a wealth of information on businesses and residents that can help you grow your business; Weiss Financial Ratings, which rates thousands of banks, insurance companies, stocks and mutual funds; and Lynda.com, a video library of top-quality training and informational courses taught by industry experts. The

CITY NEWS

CHRISTINA VINCENT Economic Development Manager CITY OF CARLSBAD

An artist rendering shows how the exterior of the Georgina Cole Library will look after the renovation.

Learning Express Library offers an extensive battery of online tests, books and courses for business professionals.

The city’s libraries also offer a variety of computer classes including how to research financial and stock information, saving images and content to the cloud, and using Microsoft Office applications.

For the remodel, the Cole and Dove libraries will need to temporarily close for several months during construction. Only one library will be closed at a time.

Cole Library be closed from Sept. 1, 2015, through early 2016.

Work on the Dove Library will take place in early 2016 through mid-2016 and will begin after the Georgina Cole Library construction is complete.

Construction at the Dove Library is being phased to allow sections of the facility to remain open during some periods of

work. The Carlsbad City Library Learning Center, at 3368 Eureka Place across from Holiday Park, will continue to provide library services while the other libraries are closed. For more information about the project, visit the website at www.carlsbadca.gov/ libraryredesigns.

Professional Development Opportunities In addition to modernizing the library buildings, the city is increasing its programming geared toward local professionals. The library already conducts an evening workshop series, “Your Library Means Business,” every year from January through April.

These programs teach skills to help new and small businesses and include such topics as developing business and marketing plans, finding financing and other subjects that will help you grow your

business. Keep tabs on the library’s Web page for details on the 2016 program.

The city is offering a new program this fall for small businesses called, “Let’s Do Lunch,” a workshop series designed to combine instruction and networking. The series will kick off on Sept. 23 with Business Finances: Traditional to Nontraditional Funding Options, featuring Joseph Molina, a specialist in advising small businesses. The second get-together will be on Oct. 28 and will feature a program on Social Media Marketing: General Tools and Focus on Trends in the Social Media Realm Today, conducted by marketing expert Cyndi Darlington. On Nov. 18, Joseph Molina will return to conduct The Motivation and Leadership Workshop. Each session is 90 minutes, including time for questions and answers and networking. Workshops are free and will begin at noon in the Gowland Meeting Room at the Carlsbad City Library, 1775 Dove Lane. Bring your lunch; light refreshments and beverages will be provided.

Solutions for Change gala to benefit homeless veterans Solutions for Change will hold its annual fundraising gala, “An Evening to Remember… with our American Heroes,” on Saturday, Sept.

19 from 5-11 p.m. at the Jet Source airplane hangar at the Carlsbad Airport, which will be stylishly transformed to welcome more than 800 guests to the high-profile affair.

This year’s event will honor the men and women who have served in our armed forces, while raising support for programs and services that help solve family homelessness.

Event guest speakers are Taya KYLE Kyle and Clint Bruce. Kyle is a veteran family activist and widow of U.S. Navy SEAL Chris Kyle (the subject of the 2014 Academy Award-winning film, “American Sniper”) and author of “American Wife: A Memoir of Love, War, Faith, and Renewal.”

BRUCE Presenting along with Kyle is Bruce, a former Navy SEAL and pro football player, who is also nationally recognized speaker and author on veteran issues and leadership.

The evening will feature gourmet cuisine and will also showcase live music, exciting live and silent auctions, entertainment and special presentations honoring the men and women who have served in our nation’s military.

“This year’s event is our boldest initiative yet, kicking off a 1,000 day campaign to raise awareness and support for what many are calling the nation’s most innovative solution to family homelessness,” said Chris Megison, president and CEO of Solutions for Change.

Tickets are $375, with sponsorship packages starting at $3,000.

For more information, visit solutionsforchange.org or call 760-941-6545.

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What impression is your company making on Google maps?

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More than 97 percent of consumers research local businesses online. With searches from smart phones and mobile devices surging to unprecedented levels, can potential customers find your business on Google’s map?

A survey we recently conducted of Carlsbad Chamber of Commerce members found that one out of every four businesses could not be found on Google maps. Another 25 percent have a “placeholder” listing. That means their business has an online presence, but it hasn’t been verified or claimed by the owner. These listing could be inaccurate or reflect poorly on the company in question.

Slightly less than half of all businesses in the survey have a verified/claimed listing, meaning the business owner has control over the way the business appears, and has added photos, updated hours of operation, and ensured the that the businesses name, address and phone number appear correctly to potential customers.

We have found that Name/ Address/Phone — what we call ‘NAP’ — consistency is one of the most important factors in influencing local search results rankings. Search engines treat every site where your NAP info is posted as a citation, and having consistent contact info is key.

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BRADY CHATFIELD CEO HIGHER POWER SEO

In addition to grading the search listings and visibility, we also examined how many businesses had online reviews from customers in Google’s database, and the average strength of those reviews (on Google’s scale from 1-star to 5-star ratings).

Join Higher Power SEO and the Carlsbad Chamber of Commerce at the 2015 Business Expo Sept. 22, to get more Carlsbad businesses on the map.

We will be assisting businesses claim their Google listings to ensure that their customers can find them.

Only about 35 percent of businesses in the survey had Google reviews. Of those with reviews, only one-quarter had Google’s minimum number of reviews (five) to show an average review rating in the search results.

Online reviews are crucial to converting prospects into customers. About 25 percent of the reviews we found were left on sites that were unverified by the business owner.

That’s troubling, because customers are making a judgment on your company, based on a site you have no control over.

Just 10 percent of businesses in the survey had a Google rating that was 4 stars or higher.

Although the average rating of local businesses may appear gloomy, improving your business’s online image is fairly straightforward.

The way Google displays local search listings is actually pretty simple. First, make sure your business listing is verified. Second, update the listing to ensure it’s accurate with respect to your company’s name, address and phone number.

Third, optimize your listing with quality photos, updated business hours and coupons, if applicable. Lastly, invite customers to leave reviews online.

If you do these four things, you’ll be ahead of 90 percent of your competition.

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CARLSBAD BUSINESS JOURNAL SEPTEMBER 2015 | 7

ER vs. urgent care: Where should you go?

When an emergency strikes, you know you need medical care fast. But what if you’re not sure if it’s a true emergency? How can you tell if what you or a loved one is experiencing should have you rushing to the ER? While the answer is not always simple, knowing the difference between urgent care and emergency care and where to seek treatment could save your life in an emergency.

TO YOUR HEALTH

SHAWN EVANS, M.D. Emergency Medicine Physician SCRIPPS MEMORIAL HOSPITAL LA JOLLA

While urgent care clinics are always available, your primary care physician will have a better picture of your overall health for a more accurate diagnosis.

TIME FOR THE ER

According to the Centers for Disease Control and Prevention, emergency rooms handle more than 136 million visits annually, including more than 40 million injuryrelated visits.

While emergency departments were designed to provide fast, life-or-limb-saving care, many people use the ER as a place to receive urgent care without realizing it.

Urgent care centers are walk-in, outpatient clinics found throughout San Diego County that primarily treat injuries or illnesses requiring immediate care but are not serious enough to require an emergency room visit.

Still, if you’re ever in doubt, it’s better to be safe and go to the closest ER. Sometimes driving yourself or a loved one to the emergency room won’t get you the medical care needed fast enough. Many people are confused about when to call 911 but it’s better to be safe than sorry. If you are in doubt,

call 911. Do not drive if you are having severe chest pain or severe bleeding, if you feel like you might faint or if your vision is impaired.

For certain medical emergencies, such as a heart attack or stroke, taking an ambulance is safer because paramedics can deliver life-saving care on the way to the hospital.

These are some of the conditions that are considered medical emergencies: • Persistent chest pains, especially if it radiates to your arm or jaw, or is accompanied by sweating, vomiting or shortness of breath.

• Severe pain, particularly in the abdomen or starting halfway down the back.

• Broken bones or dislocated joints • Loss of balance or fainting

• Difficulty speaking, altered mental status or confusion • Weakness or paralysis • Severe heart palpitations • Falls with injury or while taking blood thinning medications • Newborn baby with a fever • Intestinal bleeding • Head, face and eye injuries • Severe flu or cold symptoms • High fevers or fevers with rash • Bleeding that won’t stop or a large open wound • Serious burns

Some symptoms that can be treated at urgent care include: • Fever without rash

• Minor trauma such as a common sprain • Painful urination • Persistent diarrhea • Vomiting • Broken bones of the wrist, hand, ankle or foot that have no obvious need to reset and have not broken the skin.

BE PREPARED FOR MEDICAL CARE

Whether you’re going to urgent care, the ER or your primary care physicians’ office, it’s good to keep a list of all the medications you take with you including dosages and any over-the-counter medications and vitamins.

Many medications, and even vitamins, can interact with the treatment options your physician plans to use.

Scripps offers four emergency room locations, three urgent care offices and primary care physicians throughout the county. If you or a loved one is experiencing symptoms of a stroke or heart attack, call 9-1-1. ”To Your Health” is brought to you by the physicians and staff of Scripps. For more information or to make an appointment, please visit www.scripps.org/CBJ or call (858) 348-4210.

If you have unused prescription drugs in your house, put Sept. 26 on your calendar.

That is the date of the National Prescription Drug Take-Back Day, which will take place across the U.S. from 10 a.m. to 2 p.m.

The event aims to provide a safe, convenient, and responsible means of disposing of prescription drugs, while also educating the general public about the potential for abuse of medications.

The following North County Scripps Health Pharmacy locations will participate as collection sites: Scripps Encinitas Hospital 354 Santa Fe Drive, Encinitas

Scripps Coastal Medical Center 2176 Salk Ave., Carlsbad

Scripps Rancho Bernardo Clinic 15004 Innovation Drive, San Diego

Scripps Green Hospital 10666 N. Torrey Pines Road, La Jolla For more locations, visit www.DEA.gov.

Golfing, hiking, camping, swimming, surfing, meetings or a weekend getaway...

a belief that the smallest gestures make the greatest difference.

Located at the core of San Diego County, Gillespie Field is a combination airport and business park with excellent accessibility, globally via air, locally by rail and regionally via multiple freeway connections.

McClellan-Palomar Airport in Carlsbad is a gateway to San Diego’s North County. The new passenger terminal at the airport includes a restaurant, Wi-Fi access and rental car desks.

At Brookdale we know it’s often the little things that mean the most, such

County Airports * Agua Caliente * Borrego Valley * Gillespie Field * Fallbrook Airpark * Jacumba * McClellan-Palomar * Ocotillo * Ramona

as a thoughtful reminder a resident’s favorite show is about to start or a dash of cinnamon added to coffee just the way it’s liked. We believe personalized care is part of aging well.

Here, you’ll find it’s also what makes our care truly unique.

For more information, call (760) 720-9898.

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Urgent care departments are same-day clinics that can handle a variety of conditions that need to be treated right away but are not emergencies. As such the wait time is shorter and less costly than a visit to the emergency room.

• Severe sore throat

You may also be sent to the ER by your doctor if you have an underlying condition, such as hypertension or diabetes, which could complicate your diagnosis and require extra care.

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8 | WWW.CARLSBAD.ORG

CSUSM’s new hospitality program can launch tourism careers

“ Practice puts your brains in your muscles.”

Sam Snead, Professional Golfer

Student athletes exercise minds, bodies A growing body of research has found that along with better health, high school sports plays a positive role in youth development including improved academic skills, higher self esteem, and fewer behavioral problems. We are proud of our amazing athletes in Carlsbad. Our students continue to build their character, confidence, and connections through our extensive and varied athletic programs.

Regionally, CUSD remains a powerhouse in competitive sports.

Last year Carlsbad High School earned League Champion titles in: Boys Cross Country; Girls Golf; Girls Soccer; Boys Soccer; Girls Water Polo; Boys Golf; Girls and Boys Swim and Dive; Girls and Boys Track and Field; and Boys Volleyball.

The Lancers also went on to win CIF Championships in Boys Water Polo, Girls Basketball, and Boys Golf, and were runners up in Girls Cross Country, Girls Soccer, Softball, Girls Lacrosse, and Boys Volleyball.

At our newest high school, Sage Creek, the Girls Volleyball team won the school’s first ever San Diego CIF Championship.

CHS Students Shelby Lee and Nathan Williams were named Scholar Athletes of the Year 20142015. Also, five students were recognized as Avocado West Players of the Year: Summer Mason, Girls Soccer; Ryan Brent, Boys Soccer; Taylor Onstott, Girls Water Polo;

CARLSBAD SCHOOL NEWS

SUZETTE LOVELY, ED.D. Superintendent CARLSBAD UNIFIED SCHOOL DISTRICT

Research has found that participating in high school sports can improve academic skills and self esteem among students.

Kylie McCarthy, Girls Track and Field; and Cullen Plousha, Boys Golf. Alana Snow was CIF Champion for High Jump, Girls Track.

Over at SCHS, Beau Prince earned All-League Team in Avocado West for Boys Cross Country and finished 14th overall in Boys

Track and Field in the 3200m at CIF SDS Finals; Taylor Moseley finished 24th overall in Girls Track and Field in the 1600m at CIF SDS Finals, and Carlos Navarro took 3rd place in the Avocado West league championship for Boys Tennis and was voted onto

the All-League 2nd team.

Jeff Riccitelli, CHS Boys Soccer coach, was honored with a significant statewide award -- California State Coach of the Year for Boys Soccer. And Jason Puterbaugh, Boys Golf coach, was named CIF Coach of the Year.

Carlsbad High School’s 2012 graduate Thomas Eshelman signed with the Houston Astros after being selected in the second round in the MLB draft. CHS’s Trevor Rosenberg is playing for the Washington Nationals Scout Team, and Nathan Walker is playing on the Padres Scout Team. Alumni Softball Player Erika Piancastelli is playing for Italy, and Alana Snow is playing for the Great Britain National Softball team — and each is doing a stellar job.

We are inspired by our athletes.

Their discipline in training, teamwork, leading, and learning to lose with dignity provide lifelong skills.

Congratulations to our students, their passionate coaches, and their supportive.

Announces the addition of 24 new state-of-the-art rehabilitation beds

Our new favorite things: Making friends while meeting neighbors Dining out while staying in

Specializing in Rehabilitation and Skilled Nursing for Orthopedic and Surgical Recovery

Protecting the future while enjoying the present

Dr. Steve Blumberg and his wife, Wendy, wanted to see life differently in the coming years. That’s why they moved to La Costa Glen — to live without worries about their house, their yard, or even their long-term care. With access to care included and a repayable entrance fee, they knew they were getting the most value for their retirement, but Steve and Wendy never expected to enjoy every day so much more.

Call 1-800-821-7029 today to request your free comparison chart, and see how much more you’ll get out of life at La Costa Glen.

With the help of the local tourism industry, including several Carlsbadbased resorts, Cal State University San Marcos has launched a new program that will help those currently employed in the hospitality industry and those looking for a job in this field to earn a professional certificate from the Business of Hospitality.

The program, which starts this fall, is comprised of seven courses that provide training in both customerfacing and managerial aspects of the hospitality business, giving participants a better understanding of the industry from a “big picture” perspective that goes beyond specific roles or job descriptions.

Classes are being hosted on-site at the Cape Rey Resort, Sheraton Resort Carlsbad, and the Omni La Costa Resort & Spa. The leisure and hospitality industry jobs are in high demand in San Diego County. From April to May this year, it added 4,900 new jobs in the county, the majority of them in accommodations and food services. CSUSM’s Professional Certificate in the Business of Hospitality is approved for the Workforce Investment and Opportunity Act (WIAO), making it an excellent option for those looking to increase their marketability, transition to a new field, or further a career in hospitality.

To learn more about the hospitality program, call 760-750-4004 or visit www.csusm.edu/el/certificateprograms/hospitality/index.html.

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For more information or a tour please call: A C O N T I N U I NG L I F E ® R E T I R E M E N T C O M M U N I T Y

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The company does not own, nor is it financially responsible for, La Costa Glen Carlsbad CCRC LLC. State of California License #374600637. Certificate of Authority #201.

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CARLSBAD BUSINESS JOURNAL SEPTEMBER 2015 | 9

Kids for Peace co-founders receive leadership award Jill McManigal and Danielle Gram, co-founders of the global non-profit organization Kids For Peace, have been announced as the 2015 recipients of the Starfish Leadership Award.

The Starfish Leadership Award honors those who exemplify the spirit of making a difference evoked in “The Starfish”, a story by author Loren Eisley in “The Star Thrower.

The award was created by Gina McBride, who presented the award at the State of the City Luncheon.

McManigal and Gram started the non-profit organization in 2006 with passion and a mission to cultivate every child’s innate ability to foster peace through cross-cultural experiences and hand-on arts, service and environmental projects.

Kids For Peace participants gather for a photo on a recent visit to Washington, D.C.

In the nine years since its beginning, Kids for Peace has launched more than 350 chapters and their programs have reached 102 countries. The kids have taken their “Peace Pledge” onto the floors of the United Nations and the U.S. House of Representatives, among many notable places.

The organization’s largest project is the Great Kindness ChallengeSchool Edition, created in 2012.

In 2015, over two million students in more than 4,000 schools around the world participated and inspired over 109 million acts of kindness.

The next Challenge will be held again in January and Kids For Peace is eagerly anticipating its further global reach and impact. (see Jill McManigal, left, co-founder of Kids for Peace, with Gina McBride, www.greatkindnesschallenge.org). founder of the Starfish Leadership Award.

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FEATURING:

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WIN A LEGOLAND STAY Attendees will have an opportunity to enter a drawing for a one-night stay

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2-6:30 PM

at the LEGOLAND hotel and four (4) two-day park hopper tickets.

GET ON THE MAP Business owners can register their Google My Business pages at the Expo

BE MORE GREEN Bring all electronics-household, business and industrial-computers,

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LEGOLAND California Resort San Diego Gas & Electric Tri-City Medical Center Baron Center, Inc. Beachcomber Hot Tubs Believe in Signs Best-Rate Repair & Construction California State University San Marcos Cape Rey - Carlsbad, A Hilton Resort Carlsbad Chamber of Commerce City of Carlsbad Costco Wholesale Dr. Bronner’s Magic Soaps eCapital LLC Edward Jones Fiscal Fitness dba. What A Relief Fusion Factor Corporation Geiger Law Office Got Your Back San Diego Green Dragon Tavern & Museum, Inc. Hatfield Creek Winery Higher Power SEO Idea Source Inc. It Works! Global Lakehouse Hotel & Resort Lawyer Referral & Information Service of the SDCBA Mist Enterprises National University Natural Pharmacy Concepts North Coast Signs North County Health Services Nutrition Zone Omni La Costa Resort & Spa Park Hyatt Aviara Resort, Golf Club & Spa Partnerships With Industry RAM Air Engineering Sandy Entertainment / Tap Snap Savvy Women Wealth Management SCORE Scripps Health Servant Leadership Institute Shadowridge Golf Club Silvergate Bank Sustainable Surplus Exchange The Miralle Agency - Farmers Insurance Group The Paintball Park at Camp Pendleton Waste Management

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CARLSBAD BUSINESS JOURNAL SEPTEMBER 2015 | 11

ALLIANCE ›Continued from Page 1

La Costa Greens is one of the communities that is in Walter Management’s portfolio, which includes master-planned communities, condominiums, planned residential developments, industrial parks, business centers, downtown high-rises and mixed-use developments throughout San Diego and Riverside counties.

WALTERS ›Continued from Page 1 Walters Management was founded on a commitment to creating a better quality of life for Californians living in local communities.

With beginnings working in apartment and commercial portfolios, Farinelli has spent decades building expertise that has contributed to Walters’ ability to continuously exceed expectations. Responsible for the company’s growth, he has persistently focused on his own professional development.

Over the years, he has spent time on the Carlsbad Chamber of Commerce, served on the Board of Directors of the California Association of Community Managers and obtained numerous industry accreditations.

By pursuing these various valued industry certifi cations, Farinelli has empowered himself and Walters Management with resources

and knowledge to provide the best services possible to their customer base.

When Farinelli isn’t at the office helping Walters become an industry leader, he is Joe, the Carlsbad resident.

He made the move from East County to Carlsbad in 1997 and hasn’t looked back.

Raising his five children in the area, Farinelli has enjoyed participating in sports leagues, cheering on La Costa Canyon High, and dining on local cuisine. When asked about his favorite, he couldn’t just choose one, “If I want Mexican food its Casa de Bandini or Fidel’s, a good steak and its West Steakhouse or Tommy V’s and Italian it’s probably Vigilucci’s. It’s hard to have one favorite with so many great choices”.

Due to his community management expertise, he has been able to pair his professional and personal life as a Carlsbad community member “We’ve watched the development of south Carlsbad residential neighborhoods and commercial centers for the

last 18 years,” he said. “We are fortunate enough to manage many of the communities in Carlsbad and feel like we have contributed greatly to improving the quality of life for many of the homeowners living in the communities we manage.”

Not only do the positive changes we see in San Diego communities and Walters’ steady growth substantiate the value of Farinelli’s leadership efforts, he has continuously been recognized by industry leading organizations. With unwavering dedication to Walters Management’s success, Joseph Farinelli has used his past experience, pursuit of industry education, and leadership skills to play a key role in making Walters Management a force to be reckoned with in the community management industry.

“

Ted Owen President and CEO of the Carlsbad Chamber of Commerce

and quickly address unmet needs — such as purchasing air purifiers for families whose homes were affected by smoke damage and giving them gift cards that helped them to purchase their most immediate needs.

The 2015 Citizens Awards encompass eight categories that honor corporate citizenship best practices. The Best Disaster Response & Community Resilience category is for companies that go above and beyond to create successful resilience initiatives.

These companies have proven that the business sector has the ability and desire to create impact. The winner for this category will be selected by a committee of corporate peers and experts in the field.

“We’re proud that the U.S. Chamber Foundation named Carlsbad Chamber of Commerce as a finalist for the 2015 Best Disaster Response & Community Resilience award,” said Ted Owen, President and CEO of the Carlsbad Chamber.

“The Citizens award for this category recognizes a single strategic initiative focused on improving disaster respond and community resilience measures. We’re thrilled to be recognized as a business that understands and sustains its linkages with the community.”

The winner of the award will be announced during a ceremony that will be held Tuesday, Oct. 6 in Washington, D.C.

The Business Spotlight is a paid advertorial feature. To get your business in the spotlight, contact Darryl Reitmeyer at DarrylR@carlsbad.org.

putting up signs and that’s all they know,” she said. “There’s much more to it than that.”

Continued from Page 1 Tony Kvaric, chairman of The Republican Party of and prepare potential canSan Diego County, who didates on the realities of will also be a panelist at running for and serving the Candidate Academy, in public office. This nonsaid campaign hopefuls partisan seminar series can benefit from particiwill provide a wealth of pating by getting a taste training and resources and of what it takes to run for allow participants to interact office and be better informed with business and civic leaders. before “taking the plunge.”

Participant will receive training on For example, during his session, how to develop a platform; set up a Kvaric will explain how a political campaign team; develop a message; party works, what they will do and secure endorsements; and identify won’t do for a candidate and how important regional issues. candidates can earn the endorsement of his organization.

The Chamber has put together a program whose panelists include Suzette Lovely, Superintendent of a who’s-who of local campaign experi-Be in it to win it .the Carlsbad Unified School District ence and political know-how from across and an ex-officio member of the Chamber’s the aisle, including current and former elected board of directors, said she was very impressed officials, leaders from both major political par- by the variety of presenters that the Candidate ties, campaign consultants and other strategists. Academy will present, and thinks the Chamber The idea is for participants to graduate from the is doing the right thing by identifying and helpAcademy with the tools they need to hit the ing prepare future leaders. ground running.

“The future of our democracy is dependent “Those who wish to run for office need to on effective governance, and any effort such as know what it really takes to do that success- this that can coach, educate and mentor future fully,” said Toni Padron, the Chamber’s chief leaders through the process of running for office operating officer and executive vice president. should be applauded.”

“We want them to be prepared.”

Padron added the Candidate Academy fits Francine Busby, chairwoman of the San well into all of the five “Core Competencies” Diego County Democratic Party and one of that the Chamber’s offerings should fall within: the many panelists who will participate in the building a strong local economy, promoting the Candidate Academy, said she believes people community, providing networking and profeswho are running for elected office should sional development opportunities; representing undergo some type of training. She added business before government and political action. that to her knowledge, while the individual “As a business organization, we want to parties have campaign training for their can- know who in our community is going to carry didates, there is no other similar campaign on the belief that a strong local economy bentraining program locally. efits all that live, work and play in our com“Without training, most people go in with munities,” Padron said. “Strong communities unrealistic expectations,” Busby said. “They are made up of strong leadership. We hope to see candidates giving campaign speeches and impact that through the Candidate Academy.”

›

Chamber of Commerce, and the city of Carlsbad to promote business emergency preparedness.

It also provides tools that allow for business continuity and trains businesses and their employees to respond to emergencies and provide meaningful contributions to community recovery efforts after disasters.

In May 2014, the Ready Carlsbad Business Alliance was tested after the Poinsettia Fire tore through the city.

With city assistance, the Alliance handed more than $20,000 to 170 residents who had suffered fire, smoke, ash damage and related health effects.

The efforts did not duplicate services or aid that was provided by relief agencies, insurance providers and other sources.

Because the fire did not meet the requirements to be designated a federal disaster, it was up to local agencies to provide assistance to those who were displaced from their homes. The Alliance was able to identify

We’re thrilled to be recognized as a business that understands and sustains its linkages with the community.”

ACADEMY

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MEMBER DIGEST

VOL. 32, NO. 8

WHAT’S INSIDE

› First Friday › Sundowner › New Members

› Save the Date › Upcoming Events › On the Move

Through page 14

SEPTEMBER 2015

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE

It’s ‘All About that Space’ at the Business Expo I’m not much of a singer, but recently you might have heard me belting out for anyone who listens: “It’s all about that space, ‘bout that space - Business Expo!”

That’s because I’m very excited about the return of one of our signature events, the Business Expo, which will take place from 2-6:30 p.m. on Tuesday, Sept. 22 at LEGOLAND California Resort.

Of all of the events that we organize at the Carlsbad Chamber of Commerce, the Business Expo is one of my favorites.

That’s because it allows our members to interact with the public, allowing them to see what we here at the Chamber already know — that they have some really cool products and services.

And we’ve got so much lined up for this year — I don’t even know where to start. So I’ll just get to it: • Have you ever wanted to stay at the LEGOLAND California Resort hotel?

We’ll, if you’re lucky, you might just get the chance. As our site sponsor — the Expo

MEMBERSHIP COUNTS

BEV JORGENSEN Vice President, Corporate and Member Relations CARLSBAD CHAMBER OF COMMERCE

monitors, microwaves, coffee makers etc. (No batteries or bulbs).

The Business Expo will take place Sept. 22 at LEGOLAND California Resort. It will feature many vendors including an appearance by the Dr. Bronner’s Magic Soaps fire truck. will take place at the LEGOLAND parking lot on a day the theme park is closed to the public — attendees will have an opportunity to enter a drawing to win a one-night stay at the hotel and four two-day park hopper tickets!

• Are you a business owner?

If so, have you registered your Google My Business page yet? If not, join us at the Expo and help us “Put Carlsbad on the Map.” (See the article on Page 6) for details.

• Be a little more green!

E-World Recyclers will be on hand to help you recycle your unwanted products. Make sure to bring all electronicshousehold, business and industrial-computers,

That’s not including all of the Chamber members who will be exhibiting.

To see who has confirmed so far, see our ad on Page 10.

I get great joy in watching the interactions that take place at the annual expo between the members of the public and the exhibitors.

That’s why exhibitors often use the Business Expo as an opportunity to showcase their new services and products.

It’s a great place for people to come in and visit with a company.

It allows them to interact one-on-one with representatives from the company.

While some people might not feel comfortable picking up the phone and asking them about their service, the Business Expo allows them to do just that.

Th ey can ask questions and find out about a product without feeling that they’re setting themselves up for a hard sell. While you might be able to do some fact finding easily on-line these days, a website can’t compete with that true personal experience and the immediacy of one-onone interactions.

Admission to the 2015 Business Expo is free, but to receive free event parking, you must visit www.carlsbad.org and register.

While LEGOLAND California will be closed, the theme park’s restaurants will still be open, and attendees can get discounts for the day of the event.

Also, the Sea Life Aquarium will be open (requires paid admission).

NOMINATIONS OPEN

DEADLINE SEPTEMBER 10 Visit www.carlsbad.org to apply online

SMALL BUSINESS IS THE

THE NATION’S LARGEST ONE-DAY STREET FAIR

CARLSBAD

FRIDAY,

OCT 16, AWARDS CATEGORIES BOOTS IN BUSINESS COMMUNITY IMPACT CORNERSTONE E-COMMERCE SUPERSTAR EARLY START SERIAL ENTREPRENEUR WOMEN-OWNED BUSINESS WORKPLACE MVP Visit www.carlsbad.org for full category descriptions

AWARDS LUNCHEON Recognizing the successes of those that make up the heart of our chamber and the economy as a whole: small business.

PRESENT

2015 11:00 a.m.

SHERATON CARLSBAD RESORT & SPA

5480 GRAND PACIFIC DRIVE

KEYNOTE CONVERSATION Ralph Rubio

Co-Founder | Rubio’s Restaurants Speaking about how he grew his small business from a single stand into a thriving restaurant with nearly 200 locations

Village

Faire

™

SUNDAY 8 A.M. TO 4 P.M.

NOV 1, 2015

OVER 900 EXHIBITORS ARTS & CRAFTS • CHILDREN’S GAMES & RIDES

INTERNATIONAL FOOD CENTER

BEER GARDEN • PANCAKE BREAKFAST INFO: (760) 931-8400 OR WWW.CARLSBAD.ORG

SHUTTLE STOPS FROM WESTFIELD CARLSBAD West of Sears. Off Highway 78, just east I-5; exit Jefferson and go south.

FROM POINSETTIA TRAIN STATION Parking lot of Coaster station, 6511 Avenida Encinas, just off the I-5; exit Poinsettia, go west.

CARLSBAD BUSINESS JOURNAL SEPTEMBER 2015 | 13

WELCOME NEW MEMBERS (JULY )

RIBBON CUTTINGS

MEMBERS ON THE MOVE NEW HIRES/ APPOINTMENTS

NUTRITION ZONE 2626 El Camino Real, Ste. A, Carlsbad 760-729-1377 | www.nutritionzoneonline.com Nutrition Zone helps customers meet their fitness and nutrition goals by offering diet plans and wholesale supplement pricing that meets or beats the Internet.

Bookkeeping Services Fiscal Fitness dba. What A Relief Shari Jones (760)436-6430 www.whatareliefservices.com We are your in-house outsourced solution to business management and Bookkeeping. We exercise fiscal discipline and careful cashflow management. We treat your business as our own.

Collection Agencies Pacific Point Services Alex Mobasher (800)441-7393 www.pacificpointservices.com We have been awarded two subcontracts to collect and service defaulted government student loans for two of Departments of Education’s primary contractors.

Dentistry - Pediatric The Brush Stop Pediatric Dentistry & Orthodontics Jenna Khoury (760)635-5995 www.thebrushstopdental.com Innovative pediatric and teen dental practice committed to providing safe, biocompatible materials and excellence in comprehensive dental care in a fun and enthusiastic environment.

Elder Care Brookdale Carlsbad Sasha Hightower (760)720-9898 www.Brookdale.com We are a Senior Living Solutions Community recognized by U.S. World News four years straight that provides independent, assisted, memory care and skilled Nursing Services.

Holistic & Natural Health Center for Counseling and Integrative Healing

Non-Profit Organizations Kathy’s Legacy Foundation Ginny Scharbarth (760)519-2734 www.kathyslegacy.org Kathy’s Legacy provides opportunities for normalcy by funding life events for children of domestic violence. We’re committed to meet the basic, yet critical needs of these silent victims.

Pet Stores & Supplies Carlsbad Pets Alycia Ostermann (760)729-8177 www.carlsbadpets.net Offering pets and pet supplies.

7220 Avenida Encinas, Ste. 130, Carlsbad 760-716-7000 | www.carlsbadshoresdentistry.com Welcome to Carlsbad Shores Family Dentistry! We are a new all-digital, state-of-the-art family dental practice in the heart of beautiful Carlsbad to treat your whole family.

Real Estate Developers Integral Communities Paul Tryon (760)944-7511 www.integralcommunities.com Integral Communities is a diversified real estate investment and development company specializing in residential for sale and multifamily as well as mixed use developments through the State of California.

Security Engineering Proficio Tim McElwee (800)779-5042 www.proficio.com Proficio is a Next-Generation Managed Security Service Provider (MSSP).

Zitovault

BROOKDALE CARLSBAD 3140 El Camino Real, Carlsbad 760-720-9898 | www.brookdale.com We are a Senior Living Solutions Community recognized by US World News four years straight that provides independent, assisted, memory care and skilled nursing services

Tim McElwee (858)837-3155 www.zitovault.com Next generation security for the Internet of Things.

Talented business executive and past professional golfer Linda B. Segre, was selected to join Callaway Golf ’s board of directors. Segre is currently executive vice president, chief strategy and people officer of Diamond Foods.

“Linda’s extensive knowledge of corporate strategy and consumer products will benefit the Board greatly,” commented Ronald S. Beard, Chairman of the Board of Callaway Golf Company. “In addition, she brings a unique perspective to the golf business as a former professional golfer. We are excited to have her join us.”

RECOGNITIONS

Luke Matteson, a board member of the Boys & Girls Clubs of Carlsbad Board since 1986, has been named Honorary Chair of the 34th Annual “Fly Me To the Moon” Gala.

Matteson is the Senior Vice President at First Citizens Bank in Carlsbad.

“We are so pleased to honor Luke, who has given so much of himself to the Boys & Girls Club,” said Gala Co-Chairs Barbi Nelson and Viola Wheelihan. “This recognition has been a long time in the making, and is way MATTERSON overdue!”

The gala will take place at Omni La Costa Resort & Spa on Saturday, Oct. 17, at 6 pm.

Send news of new hires, appointments, promotions and recognitions to CBJ Editor José A. López at jlopez@carlsbad.org

™

Kris Olivas, M.A. (760)458-4331 www.centerforcounselingandintegrativehealing.com The Center for Counseling and Integrative Healing’s mission is to educate, enlighten and inspire our community to balance our bodies, minds/emotions and spirit.

Toys

Insurance

Vending Machines

Farmers Insurance District Office

Vesule Group, LLC

Bill Walsh (760)607-0299 www.farmers.com We are a District office for Farmers Insurance. We find, train and support independent agency owners throughout San Diego County.

CARLSBAD SHORES FAMILY DENTISTRY

Derek Adams has been hired as vice president. senior relationship manager at Torrey Pines Bank Carlsbad.

With more than 12 years ADAMS of experience in finance, Adams will expand the reach of acquiring business customers with access to loans, deposits and treasury management services.

Fun Stuff Too Connie Clem (240)626-6291 Fantastic selection of affordable toys in the $1-5 price range.

Fresh cotton candy on a cone 4 feet tall!

Monty Everett (619)865-2851 www.vesule.com Vending machine operator, equipment leasing (office beverages), and office supply delivery.

provides an opportunity for 8 chamber members to meet for breakfast or lunch and learn more about each other’s businesses. A Carlsbad Chamber member hosts and facilitates at a local chamber member restaurant.

This program is open exclusively to Carlsbad Chamber members; and the only cost is the price of your meal. RSVP’s are required and can be made by contacting the person listed next to the date.

SEPTEMBER JR Phillips Friday, September 18 (760)402-5321 Paula Anderson Thursday, September 24 (760) 696-9733

For more info call: (760) 931-8400 or visit www.carlsbad.org

14 | WWW.CARLSBAD.ORG

MEMBER RENEWALS ( JULY ) THANK YOU FOR YOUR CONTINUED SUPPORT

35-31 YEARS

5-1 YEARS

Mission Electric Supply, Inc. (35)

30-26 YEARS

Las Villas De Carlsbad, an Elmcroft Senior Living Community (29) ZUZA (29) Gems of La Costa (26)

25-21 YEARS

Trinity Biotech, Inc. (MarDx Diagnostics, Inc.) (21)

20-16 YEARS

SAVE DATES

THE

FRIDAY

SEPT

4

FIRST FRIDAY BREAKFAST

7 - 9 a.m.

Sheraton Carlsbad Resort & Spa

MONDAY

SEPT

7

FRIDAY

SEPT

11

WEDNESDAY

SEPT

16 TUESDAY

SEPT

22

FRIDAY

16

WEDNESDAY

OCT

21

SUNDAY

NOV

1

15-11 YEARS

Packard Dental Group (13) Wells Fargo Bank (La Costa Town Square) (13) The Fields Church (11)

10-6 YEARS

Democratic Club of Carlsbad/Oceanside (10) Bistro West (8) Coombs-Hopkins Company (8) Kevin and Tracy Sharrar, Builds Community-Realtors, (8) Windermere Homes and Estates (8) Wells Fargo Home Mortgage (8) Age Advantage Senior Care Services (7) USAOPOLY, Inc. (7) B.A. Worthing, Inc. (6) Gateway Dental Group (6) Touch of Health Chiropractic (6)

LABOR DAY

Chamber Closed

READY CARLSBAD BUSINESS ALLIANCE SYMPOSIUM Topic: Communicating in an Emergency 7:30 - 9:30 a.m.

Carlsbad Safety Center

SEPTEMBER SUNDOWNER

5 - 7 p.m.

Hanscom Alexeev & McDaniel LLP

BUSINESS EXPO

2 - 6:30 p.m.

LEGOLAND California Resort

LOOKING FORWARD OCT

California Bank & Trust (Carlsbad Branch) (19) Grand Pacific Resorts, Inc. (19) McClellan-Palomar Airport (19) ARCADIS, Inc. (18) Modern Postcard (17)

FlooringAmerica by PicketFence Design (5) Graybill Medical Group (5) Holy Cross Episcopal Church (5) The JR Phillips Group Inc. (5) Sudberry Properties (5) Curtis Management Company, Inc. (4) Easy Turf (4) Findlay & Hanson CPA’s, A Professional Corporation (4) Pharmaca Integrative Pharmacy (4) American Cancer Society (3) North Coast Signs (3) North County Lifeline (3) Board & Brew (Coastal Carlsbad) (2) Caliber Home Loans (2) CCS Public Relations (2) CoCo Rose (2) Fleischer & Ravreby, Attorneys at Law (2) Logicopy (2) Realblue Properties (2) Solar Rain Bottled Water Company (2) Associated Builders and Contractors San Diego (1) Capital Legacy Law, Inc. (1) California Strategies (1) Children’s Primary Care Medical Group, Inc. (1) Dancin’ Soul Boutique (1) Grom Squad USA (1) ICM Private Client Group, Inc. (1) Ken May Insurance Services (1) Leone, Huffman & Associates (1) OneTrust Home Loans (1) Pacific View Charter School (1) Pillsbury Winthrop Shaw Pittman LLP (1) Sound (1) Strategic Business Alliance, LLC (1) Vanguard Mobility Solutions (1) Wall Street Bloodhound, LLC (1)

SMALL BUSINESS LUNCHEON

11 a.m. – 2 p.m.

Sheraton Carlsbad Resort & Spa

OCTOBER SUNDOWNER 5 - 7 p.m.

Wells Fargo

CARLSBAD VILLAGE FAIRE 8 a.m. – 4 p.m.

Carlsbad Village

F O R M O R E I N F O R M AT I O N , V I S I T carlsbad.org

Eric Hanscom, Ryan Alexeev and Ian McDaniel, partners at the recently formed Hanscom Alexeev McDaniell LLP, will host the September Sundowner.

Forge lasting bonds at the next Sundowner Join the Carlsbad Chamber of Commerce at the Sepsaid Alexeev. “We pride ourselves on listening to our clients, tember Sundowner, which will be held at the office of providing them the personal attention they deserve, keepHanscom Alexeev McDaniel LLP, a new law firm creing them updated as their cases progress and helping them ated by three Chamber members who recently decided to every step of the way.” combine their practices.

The partners originally came together through their parThe firm — headquartered out of 2141 Palomar Airport ticipation in the Carlsbad Chamber of Commerce, noted Road — brings together the talents of Eric Hanscom, Bev Jorgensen, the Chamber’s Vice President of Ryan Alexeev and Ian McDaniel. All three Corporate & Member Relations. operated separate firms at the same address “Their success story goes a long way before officially coming together in July. toward illustrating how creating lasting relationships during Chamber events “Synergistically, we’re much stronger — such as Sundowners — can lead as a group than we are individually,” to life-changing events,” Jorgensen Hanscom said. “Having everybody in the same office has been very said. “Everything we do at the beneficial... It is a lot more conveChamber is built around forging nient and it certainly gives clients strong bonds between members.” the impression that we are a firm This event is open to chamber that can handle a very wide range members only. If you are a future of cases.”

Chamber member and would like to attend, contact the Chamber at Hanscom Alexeev & McDan760-931-8400. iel LLP provides services in CorPreregister for the event online porations; Securities; Mergers & Acquisitions; Formations; General at www.carlsbad.org by Sept. 15 for Counsel Business Law; Litigation; $10 admission ($5 off ).

Intellectual Property; Estate PlanOn the day of the event, cost ning; Trust Administration; and of admission is $15 cash only at Immigration. the door.

“Our goal is to provide high For more information or to quality, legal services that are indidonate a raffle prize, contact Kathy 2141 Palomar Airport Road vidually tailored to clients’ needs,” Steffen at ksteffen@carlsbad.org.

SEPTEMBER 16

Carlsbad, CA

15 | WWW.CARLSBAD.ORG

VISITING CARLSBAD? Tip Top Meats is a “MUST-DO” to Complete Your Stay.

Carlsbad is known for its Flower Fields®, beaches, world-class C E L E B R AT I N G hotels, golf and shopping. But did you know Carlsbad is 48 YEARS also famous for something else? Carlsbad is the home • OF • QUALITY, of TIP TOP MEATS, a one-of-kind, old-world butcher shop, VALUE & European specialty market and eatery.

SERVICE. Every year, visitors flock to Tip Top as a “must-do” during their stay in Carlsbad. There is no other place like Tip Top Meats in the world. This unique Carlsbad restaurant offers generous portions of homemade burgers, steaks and specialty sausages and is home to the “Big John” breakfast with prices that cannot be matched and quality above all others. The specialty market offers items that cannot be found in any other store. And the meat market is known for the highest quality Certified Angus Beef® WE ARE A LICENSED CERTIFIED and specialty, homemade sausages.

ANGUS BEEF FACILITY You have not done Carlsbad, until you stop by Tip Top Meats!

BIG JOHN BREAKFAST

Three eggs any style, home fried potatoes, toast and ALL* of our own delicious smokehouse bacon, pork link sausage, or polish sausage, bratwurst or ham you can eat. *Sorry ALL not valid on TO GO orders (two meats)

ONLY

STEAK & STEIN

Large Filet or New York Steak and Large Frosty Stein of Beer Served with Broccoli or Sauerkraut, Soup or Salad and Roll/Potato after 4pm.

$7.98

ONLY

BIG JOHN BURGER

Quality, lean 1/2 pound burger, Includes fries & soda

$14.98

ONLY

$6.98

OPEN 7 DAYS A WEEK 6 A.M. - 8 P.M. 6118 PASEO DEL NORTE CARLSBAD, CA 92011

760.438.2620 BEST ETHNIC

BEST GERMAN FINALIST

TIPTOPMEATSCARLSBADGMAIL.COM

WWW.TIPTOPMEATS.COM

CERTIFICATE OF EXCELLENCE

HALL OF FAME

LYONESS LOYALTY MERCHANT

Every race requires the right training.

Be in it to win it.

Confirmed panelists:

Have you ever wanted to run for office but didn’t know how to start?

We’ll show you the way.

Catherine Blakespear

CANDIDAT E ACADEMY

Deputy Mayor City of Encinitas

Francine Busby Chairwoman San Diego County Democratic Party

Peter Callstrom

President/CEO San Diego Workforce Partnership

Joe Charest

Vice President Katz & Associates

The Carlsbad Chamber of Commerce Candidate Academy will educate, inform and prepare potential candidates on the realities of running for and serving in public office. This nonpartisan seminar series will provide a wealth of training and resources and allow participants to interact with business and civic leaders.

Nancy Chase

Founder/Principal Public Policy Partners

Dr. Sunny Cooke

Superintendent/President MiraCosta College

Kent Davy

Former Editor North County Times

Gary Gallegos

Executive Director San Diego Association of Governments

Michael Hadland

Campaign Consultant

Matt Hall

Mayor City of Carlsbad

Tony Krvaric

Chairman Republican Party of San Diego County

Dr. Steve Nichols

Associate Professor of Political Science Cal State University San Marcos

Jason Roe

Schedule (all sessions are from 4-6:30 p.m.)

Session #1 Oct. 8 Developing the passion Session #2 Oct. 15 Nuts & Bolts Session #3 Oct. 22 Messaging, Marketing and the Media Session #4 Oct. 29 Today’s Challenges and Tomorrow’s Opportunities Issues you should know

The academy will be held at the Carlsbad Chamber of Commerce 5934 Priestly Drive, Carlsbad, CA 92008

$149 Fee

Four-session academy will prepare participants to:

❏ Develop a platform ❏ Set up a campaign team ❏ Develop a message ❏ Secure endorsements important ❏ Identify regional issues

Partner REVOLVIS

Carol Skiljan

Board Member Encinitas Union School District

Maureen Stapleton

General Manager San Diego County Water Authority

Michael Vu

Registrar of Voters San Diego County

Mark Wyland

Former State Senator

....And more

For application materials contact Bev Jorgensen at bjorgensen@carlsbad.org 760.931.8400